Head of SEO

Quantum; Germany; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Private Health Care (Bupa)

Hybrid Working (3 days in office)

Travel Insurance

Competitive Base Salary

Company Bonus Scheme

Paid for AI Subscription (Claude /Chat

Market-Leading Training Programme

Recognition & Reward Scheme

Annual Company Conference

Regular Happy Hours & Team Lunches

Free Coffee, Drinks & Snacks

Job summary

Quantum is seeking a Head of SEO to own the organic search strategy for its iGaming and Rewards brands in the UK and US. You will hire and lead a team, set tooling and processes, and drive compliant, measurable growth across four sites.

You’ll partner with commercial, paid, CRM, brand and compliance teams to align SEO with merchant deals, launches and revenue goals, building a scalable SEO program from the ground up.

Qualifications

• 8+ years in SEO, with at least 3 years leading SEO strategy and people.
• Track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical.
• Hands-on depth in technical SEO, and the credibility to work as a peer with engineering.
• Experience hiring and building a team, or a clear plan for how you'd do it.
• Working knowledge of UK and US gambling regulation and what it means for content and marketing.
• Deep understanding and practical application of AI, GEO and the impact on organic search visibility.
• Commercial sense: you can forecast, build a business case and tie your work to revenue.
• Strong command of core tools: GSC, GA4, Ahrefs/Semrush, Screaming Frog, BigQuery/SQL.
• Clear communication with senior, commercial and technical audiences.

Responsibilities

• Set and own the organic search strategy for iGaming and Rewards across the UK and US, with a 12-month roadmap.
• Prioritise by commercial value to drive growth in FTDs, revenue and members.
• Own the SEO budget and advocate for investments in people, tools, content and links.
• Collaborate with commercial, paid, CRM, brand and compliance to align priorities.
• Hire and lead a team from scratch, deciding what to build in-house vs. outsourcing and managing agencies.
• Set processes, playbooks and tooling for the team.
• Own site health: crawlability, indexation, site architecture, Core Web Vitals, structured data, internal links.
• Work with product/engineering to embed SEO in templates, releases and migrations.
• Build scalable page frameworks for reviews, comparisons, offers and market landing pages.
• Set content strategy with E-E-A-T and YMYL; lead safe digital PR and link acquisition.
• Shape approach to AI-powered search and GEO so brands are cited and trusted.
• Run distinct UK and US plans respecting regulation and competition; plan US launches ahead of go-live.
• Ensure pages meet UKGC, ASA/CAP, US states and responsible gambling requirements.
• Build reporting linking organic traffic to registrations, FTDs and revenue.
• Track rankings, share of voice and competitor movements; report to leadership.

Skills

SEO leadership

Revenue growth in iGaming/affiliate

Technical SEO depth

Team hiring/building

Regulatory knowledge (UK/US gambling)

AI, GEO understanding

Forecasting & business case

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

BigQuery

SQL

Senior stakeholder communication

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

BigQuery

SQL

Job description

Our Company
At Quantum, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity.

Our Mission is clear, to help smarter, faster buying decisions. Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions.

We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale.

With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.

The Role

We're hiring for a Head of SEO to own organic search presence across our iGaming and Rewards propositions in the UK and US. This is a build role: you'll set the strategy, hire the team and put the tooling and processes in place to execute.

You'll turn organic search into a predictable, compliant growth channel measured on commercial outcomes, not just rankings. That means registrations, FTDs and revenue for iGaming, and sign-ups and active members for Rewards.

You'll look after four sites: cashback.co.uk, joincustard.co.uk, strikewild.co.uk and slotswise.com.

Key Responsibilities

Strategy and ownership

• Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap

• Prioritise by commercial value: focus effort on the verticals, states, merchants and page types that drive FTDs, revenue and member growth

• Own the SEO budget and make the case for investment in people, tools, content and links

• Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans

Building the team

• Hire and lead a team from scratch, starting with the roles the roadmap needs most (for example, technical SEO, content SEO, outreach)

• Decide what to build in-house and what to outsource, and manage agencies and freelancers where it makes sense

• Set the processes, playbooks and tooling the team runs on

Technical SEO

• Own site health across our properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking

• Work with product and engineering to put SEO into templates, releases and migrations from the start

• Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages

Content and authority

• Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in

• Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs

• Shape our approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so our brands are cited and trusted

Markets and compliance

• Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition

• Plan US state launches so content and authority are ready ahead of go-live

• Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements

Measurement

• Build reporting that links organic traffic to clickouts, registrations, FTDs and revenue

• Track rankings, share of voice and competitor movement, and act on what the data shows

• Report performance and forecasts to the leadership team

About You

Essential

• 8+ years in SEO, with at least 3 years leading SEO strategy and people

• A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical

• Hands-on depth in technical SEO, and the credibility to work as a peer with engineering

• Experience hiring and building a team, or a clear plan for how you'd do it

• Working knowledge of UK and US gambling regulation and what it means for content and marketing

• Deep understanding and practical application of AI, GEO and the impact on organic search visibility

• Commercial sense: you can forecast, build a business case and tie your work to revenue

• Strong command of the core toolset, for example Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and BigQuery or SQL

• Clear communication with senior, commercial and technical audiences

Nice to have

• Experience launching in newly regulated US states

• Background in rewards, cashback, loyalty or comparison sites

• Experience with programmatic or templated SEO at scale

• Experience running site migrations or consolidations

What You’ll Get

• Private Health Care (Bupa)

• Hybrid Working (3 days in office)

• Travel Insurance

• Competitive Base Salary

• Company Bonus Scheme

• Paid for AI Subscription (Claude / ChatGPT / Gemini)

• Market-Leading Training Programme

• Recognition & Reward Scheme

• Annual Company Conference

• Regular Happy Hours & Team Lunches

• Free Coffee, Drinks & Snacks

What’s the next step?Our hiring process ensures we’re recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.