Head of Product Growth (f/m/x)

Auto1; Berlin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Auto1 is seeking a Growth Product Leader to steer CRO, CRM, and lifecycle marketing for the C2B marketplace. You will lead a small team, shape the quarterly roadmap, and drive high-velocity experimentation.

You will integrate AI agents, set governance for trust and QA, collaborate with Marketing, Product, and Engineering, and translate data into actionable insights for stakeholders. Strong experience in data-driven optimization and cross-functional leadership is required, with

Qualifications

• Proven leadership in CRO, CRM, and lifecycle marketing strategies.
• Strong data-driven optimization experience using SQL/Tableau.
• Track record of high-velocity A/B testing and experimentation.
• Ability to lead cross-functional teams (Marketing, Product, Engineering).
• Comfortable communicating with stakeholders across functions.
• Fluent in English; additional European languages a plus.

Responsibilities

• Lead and develop the CRO and C2B CRM teams, managing 1 Team Lead and ~6 direct reports.
• Define the vision and quarterly roadmap for the C2B customer journey.
• Own C2B funnel KPIs from visit to sale; lead a high-velocity A/B testing pipeline.
• Integrate AI agents into the team with governance for trust and QA.
• Collaborate with Marketing, Product, and Engineering to accelerate improvements.
• Create a holistic understanding of the C2B customer by synthesizing data for stakeholders.
• Lead growth product management initiatives with Product and Engineering partners.
• Foster stakeholder leadership across Tech, Pricing, and Operations.

Skills

CRO leadership

CRM leadership

Data-driven optimization

SQL

Tableau

A/B testing

Stakeholder management

Tools

Tableau

CRM platforms

Web development basics

AI tooling

Job description

Team Leadership: Lead and develop the CRO and C2B CRM, managing 1 Team Lead and approximately 6 direct reports. Foster a high-performance culture driven by data and continuous experimentation.

Strategic Roadmap: Define the vision and quarterly roadmap for the C2B customer journey, balancing short-term conversion opportunities with long-term strategic initiatives.

KPI & Experimentation: Own C2B funnel KPIs from visit to sale; build and lead a high-velocity, statistically rigorous A/B testing pipeline.

AI & Operations: Integrate AI agents into the team, defining protocols for trust, human oversight, and QA.

Cross-Functional Collaboration: Serve as the primary interface between Marketing, Product, and Engineering to accelerate improvements. Align with Pricing, Acquisition, and Operations to optimize the end-to-end experience.

Customer Insights: Create a holistic understanding of the C2B customer by synthesizing behavioral, CRM, and research data to provide actionable insights for all stakeholders.

Strategic Leadership: Proven experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.

Experimentation Expertise: Track record of building high-velocity, statistically rigorous A/B testing and experimentation programs that deliver measurable business impact.

Data & Technical Fluency: Skilled in data-driven optimization using tools like SQL and Tableau to identify funnel opportunities and define growth hypotheses.

Growth Product Management: Expertise in collaborating with Product and Engineering teams to accelerate the implementation of customer journey improvements.

People & Stakeholder Leadership: Experienced in managing mixed teams and influencing cross-functional stakeholders (Tech, Pricing, Operations) to achieve strategic objectives.

Operational Excellence: A structured, hands‑on approach to translating business goals into actionable roadmaps while maintaining fluency in English and other European languages.

AI-Enabled Delivery: Experience using AI agents to increase a team's output, combined with the judgement to tell a credible agent result from a plausible-looking wrong one, and to define where automation ends and human sign-off begins.

Nice-to-have

• Experience in the automotive industry, classifieds or another high-consideration marketplace.
• Technical understanding of web development, CRM platforms and product delivery processes.
• Experience optimising a customer journey from initial acquisition through lead generation, pricing, booking and completed purchase.
• Basic understanding of corporate reporting standards.

Contact

Igor Popov

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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