Head of CRO (f/m/x)

Wirkaufendeinauto; Berlin; Hybrid; EUR 120,000 - 190,000; Full time

Benefits offered by this job

Hybrid work options

30 days vacation

Educational budget

International, diverse team

Job summary

AUTO1 Group is seeking a Head of CRO to lead the CRO and C2B CRM team, directing 1 Team Lead and ~6 direct reports. You will translate customer insights into measurable business outcomes, oversee a high-velocity experimentation program, and drive cross-functional alignment across Marketing, Product and Engineering.

Hybrid role with international, diverse teams, offering a budget for personal and professional growth and a chance to shape critical customer journeys in a fast-paced environment.

Qualifications

• Proven experience in leading CRO, CRM and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.
• Track record of building high-velocity, statistically rigorous A/B testing and experimentation programs with measurable impact.
• Data-driven optimisation using SQL and Tableau to identify funnel opportunities and define growth hypotheses.
• Experience collaborating with Product and Engineering teams to accelerate customer journey improvements.
• Experienced in managing mixed teams and influencing cross-functional stakeholders across Tech, Pricing and Operations.
• Fluent in English and additional European languages; strong communication skills.

Responsibilities

• Lead and unify CRO, CRM and lifecycle marketing initiatives for the C2B customer journey.
• Define the vision and quarterly roadmap for the C2B journey based on data insights.
• Own KPI tracking from visit to sale and oversee a rapid A/B testing pipeline.
• Integrate AI agents into operations with clear governance and QA.
• Collaborate with Marketing, Product and Engineering to accelerate end-to-end improvements.
• Synthesize behavioural, CRM and research data into actionable insights for stakeholders.

Skills

Strategic Leadership

Experimentation

Data Fluency

Growth Product Management

People Leadership

Operational Excellence

AI-Driven Delivery

Tools

SQL

Tableau

Job description

Company Description

AUTO1 Group is Europe's leading digital automotive platform for buying and selling used cars. Our Marketing organisation connects millions of customers with our vehicle-buying and selling services across multiple markets and brands.

The C2B Customer Journey team owns the end-to-end experience for customers selling their cars to AUTO1 Group through wirkaufendeinauto.de and our international car-selling brands. From the first visit through lead generation, pricing, booking and purchase, the team plays a direct role in driving the company's revenue and supplying inventory to the Retail business.

As Head of CRO, you will bring together CRM and Conversion Optimisation under one strategic direction. You will lead established teams, strengthen our experimentation culture and ensure that customer insights are translated into measurable business impact.

What we offer

• We offer hybrid options, flexible working hours and 30 days of vacation.
• First contract: Fixed term contract of 2 years.
• An educational budget to support your personal and professional growth.
• A fast-paced environment with the opportunity to shape a strategically important customer journey and make a direct impact on business performance.
• A truly international and diverse working environment with more than 90 nationalities.
• The opportunity to work with established teams and lead a high-impact function.

Your new Role

Team Leadership: Lead and develop the CRO and C2B CRM, managing 1 Team Lead and approximately 6 direct reports. Foster a high-performance culture driven by data and continuous experimentation.

Strategic Roadmap: Define the vision and quarterly roadmap for the C2B customer journey, balancing short-term conversion opportunities with long-term strategic initiatives.

KPI & Experimentation: Own C2B funnel KPIs from visit to sale; build and lead a high-velocity, statistically rigorous A/B testing pipeline.

AI & Operations: Integrate AI agents into the team, defining protocols for trust, human oversight, and QA.

Cross-Functional Collaboration: Serve as the primary interface between Marketing, Product, and Engineering to accelerate improvements. Align with Pricing, Acquisition, and Operations to optimize the end-to-end experience.

Customer Insights: Create a holistic understanding of the C2B customer by synthesizing behavioural, CRM, and research data to provide actionable insights for all stakeholders.

Your Skills

Strategic Leadership: Proven experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.

Experimentation Expertise: Track record of building high-velocity, statistically rigorous A/B testing and experimentation programs that deliver measurable business impact.

Data & Technical Fluency: Skilled in data-driven optimisation using tools like SQL and Tableau to identify funnel opportunities and define growth hypotheses.

Growth Product Management: Expertise in collaborating with Product and Engineering teams to accelerate the implementation of customer journey improvements.

People & Stakeholder Leadership: Experienced in managing mixed teams and influencing cross-functional stakeholders (Tech, Pricing, Operations) to achieve strategic objectives.

Operational Excellence: A structured, hands-on approach to translating business goals into actionable roadmaps while maintaining fluency in English and other European languages.

AI-Enabled Delivery: Experience using AI agents to increase a team's output, combined with the judgement to tell a credible agent result from a plausible-looking wrong one, and to define where automation ends and human sign-off begins.

Nice-to-have

• Experience in the automotive industry, classifieds or another high-consideration marketplace.
• Technical understanding of web development, CRM platforms and product delivery processes.
• Experience optimising a customer journey from initial acquisition through lead generation, pricing, booking and completed purchase.
• Basic understanding of corporate reporting standards.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.