Head of C2B Customer Journey – CRO & CRM (f/m/x)

DUDE CHEM; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

AUTO1 Group in Berlin is seeking a Growth Leader to drive CRO, CRM, and lifecycle marketing in a high-consideration marketplace. You will lead a team, define vision, and execute a data-driven roadmap to improve conversion across the C2B journey.

You will own funnel KPIs, build a high-velocity A/B testing program, and work cross-functionally with Marketing, Product, and Engineering to optimize customer experiences.

Qualifikationen

• Proven experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.

Aufgaben

• Lead and develop the CRO and C2B CRM, managing 1 Team Lead and approximately 6 direct reports.
• Define the vision and quarterly roadmap for the C2B customer journey, balancing short-term conversion opportunities with long-term strategic initiatives.
• Own C2B funnel KPIs from visit to sale; build and lead a high-velocity, statistically rigorous A/B testing pipeline.
• Integrate AI agents into the team, defining protocols for trust, human oversight, and QA.
• Serve as the primary interface between Marketing, Product, and Engineering to accelerate improvements.
• Create a holistic understanding of the C2B customer by synthesizing behavioral, CRM, and research data to provide actionable insights.

Kenntnisse

Team leadership

Strategic roadmap

KPI & experimentation

AI & operations

Cross-functional collaboration

Customer insights

Strategic leadership

Experimentation

Data & technical fluency

Growth product management

People & stakeholder leadership

Operational excellence

AI-enabled delivery

Jobbeschreibung

• Team Leadership: Lead and develop the CRO and C2B CRM, managing 1 Team Lead and approximately 6 direct reports. Foster a high-performance culture driven by data and continuous experimentation.




• Strategic Roadmap: Define the vision and quarterly roadmap for the C2B customer journey, balancing short-term conversion opportunities with long-term strategic initiatives.




• KPI & Experimentation: Own C2B funnel KPIs from visit to sale; build and lead a high-velocity, statistically rigorous A/B testing pipeline.




• AI & Operations: Integrate AI agents into the team, defining protocols for trust, human oversight, and QA.




• Cross-Functional Collaboration: Serve as the primary interface between Marketing, Product, and Engineering to accelerate improvements. Align with Pricing, Acquisition, and Operations to optimize the end-to-end experience.




• Customer Insights: Create a holistic understanding of the C2B customer by synthesizing behavioral, CRM, and research data to provide actionable insights for all stakeholders.

• Strategic Leadership: Proven experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.




• Experimentation Expertise: Track record of building high-velocity, statistically rigorous A/B testing and experimentation programs that deliver measurable business impact.




• Data & Technical Fluency: Skilled in data-driven optimization using tools like SQL and Tableau to identify funnel opportunities and define growth hypotheses.




• Growth Product Management: Expertise in collaborating with Product and Engineering teams to accelerate the implementation of customer journey improvements.




• People & Stakeholder Leadership: Experienced in managing mixed teams and influencing cross-functional stakeholders (Tech, Pricing, Operations) to achieve strategic objectives.




• Operational Excellence: A structured, hands-on approach to translating business goals into actionable roadmaps while maintaining fluency in English and other European languages.




• AI-Enabled Delivery: Experience using AI agents to increase a team's output, combined with the judgement to tell a credible agent result from a plausible-looking wrong one, and to define where automation ends and human sign-off begins.

Nice-to-have

• Experience in the automotive industry, classifieds or another high-consideration marketplace.


• Technical understanding of web development, CRM platforms and product delivery processes.


• Experience optimising a customer journey from initial acquisition through lead generation, pricing, booking and completed purchase.


• Basic understanding of corporate reporting standards.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.