Head of Marketing (m/f/d)

HOSOKAWA ALPINE Aktiengesellschaft; Augsburg; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working hours

Mobile work

Alpine Campus development

Company pension plan

Modern cafeteria

Parking and public transport access

Corporate benefits

Job summary

Hosokawa Alpine in Augsburg seeks a Head of Marketing to shape our global strategy and lead a multidisciplinary team of brand, digital, event, and content specialists. You will own product marketing, go-to-market launches, and translate complex innovations into clear customer benefits while aligning closely with sales, product management, and executive leadership.

The role emphasizes data-driven decision making, AI-enabled marketing, and building a distinctive brand across national and

Qualifications

• Several years of experience as a team leader in B2B marketing, ideally in technology-oriented environments.
• Strong expertise in brand management, positioning, product marketing, and GTM strategies with sales collaboration.
• Proficiency in digital marketing channels, data-driven approaches, marketing automation, CRM, and analytics.
• Experience managing external agencies and partners.
• Fluency in German and English.

Responsibilities

• Lead and develop interdisciplinary marketing team including brand, digital, events, and administration.
• Oversee product marketing and go-to-market strategies, including launches and translating innovations into customer benefits.
• Collaborate closely with marketing and sales; support sales with enablement concepts and lead management.
• Develop national and international marketing strategies, manage budget and priorities.
• Advance brand management and positioning with consistent messaging and guidelines.
• Lead campaign processes from concept to performance measurement with sales and product management.
• Shape digital marketing, data, reporting, and customer journey; drive AI-powered marketing solutions.
• Manage external agencies and partners.

Skills

Team leadership

Brand management

Positioning

Go-to-market strategies

Digital marketing

CRM systems

Marketing analytics

Agency management

Education

Marketing degree or equivalent

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

We are looking for you to join us as a Head of Marketing (m/f/d) at our Headquarters in Augsburg.

Do you aspire to understand innovative technologies, connect with people, and thereby win over international markets? Do you take a holistic approach to marketing, viewing it not merely as a communication function but as a strategic partner to sales, product management, and executive leadership? With your intuition for people, brands, and markets, will you consistently build on our existing strengths and play a key role in shaping our company’s future positioning? As an appreciative, empathetic, and action-oriented leader, do you also know how to establish clear structures and priorities and foster a culture of trust and collaboration?

Then you might be a great fit for us!

Hosokawa Alpine is internationally renowned for high-quality, durable machines and systems. We are among the world leaders in mechanical process engineering and film extrusion. With over 125 years of experience, we offer efficient solutions for numerous industries. Whether complex films or the finest powders in sectors such as pharmaceuticals, chemicals, food, minerals or recycling—we are a full-service provider across all process steps. With approximately 840 employees, we focus on sustainable technologies made in Germany and guarantee the highest level of customer satisfaction. A global presence, a forward-looking approach, flat hierarchies, and exciting challenges in special machine construction characterize our company.

Your Responsibilities:

• Leading and developing our interdisciplinary marketing team, which includes specialists in brand, digital and social media, graphic content (2D/3D), event and project management, and administration
• Responsibility for product marketing and go-to-market strategies, including product positioning, launches, and translating technical innovations into compelling customer benefits and key sales messages
• Ensuring close collaboration between marketing and sales by establishing structures and measures that effectively support the sales team, e.g., through sales enablement concepts, product stories, and customer references, as well as by further developing the lead management process
• Developing and implementing national and international marketing strategies, as well as managing the budget and priorities
• Further developing our brand (brand management & positioning) to ensure a consistent and distinctive market presence, including by refining our corporate and product positioning, defining core messages, and establishing brand guidelines
• Managing a structured campaign process from concept to performance measurement in coordination with sales and product management
• Proactively shaping digital marketing, data, and performance by expanding the website and digital platforms, establishing transparent reporting, and optimizing the customer journey
• Identifying and implementing innovative technologies and AI-powered marketing solutions
• Establishing professional and long-term agency and partner management

Here’s what will define your success in the first few months:

• Further developing the marketing strategy based on our corporate and sales strategies
• Sharpening the corporate and product positioning for our high-end products in the mechanical and plant engineering sectors to sustainably support the company’s growth and strengthen our long-term customer relationships
• Establishing professional product marketing and go-to-market structures, as well as strengthening the integration of marketing, sales, and product management
• Establishing effective organizational, campaign, and reporting processes with clear roles, KPIs, and measurable performance

Your Profile:

• A successfully completed degree in marketing, business administration, communications, or a comparable qualification
• Several years of experience as a team leader (m/f/d) in B2B marketing, ideally in a technology-oriented environment (e.g., in the mechanical engineering, plant engineering, automation technology, or related industries)
• Relevant professional expertise in brand management, positioning, product marketing, and the implementation of go-to-market strategies; in particular in collaboration with sales teams
• Proficiency in digital marketing channels, data-driven marketing approaches, marketing automation, CRM systems, and marketing analytics
• Experience managing external agencies and partners
• Fluency in German and English
• A strong communicator and a respectful, empathetic leader with well-developed strategic and entrepreneurial thinking and clear decision-making skills
• Analytical thinking combined with creativity and a spirit of innovation
• A results-oriented approach with a high degree of openness to new technologies and AI

What we offer:

• A multifaceted role with significant creative freedom to shape the next stage of development for our marketing organization, working hand in hand with executive management, sales, and product management
• An employer that has been a stable presence in the market for over 125 years and continues to operate with a long-term focus, thanks to a broad product portfolio that is independent of any single industry
• A respectful and open working environment
• A professional home where it’s worth celebrating many years of service—because that’s what sets Hosokawa Alpine apart
• Possibility for mobile work, flexible working hours and a good work-life balance
• Personalized professional development opportunities through our Alpine Campus
• Company pension plan and employer contributions toward retirement savings plans
• Modern cafeteria
• Parking spaces and good public transportation connections
• Corporate benefits, and much more

Your contact person:

Lisa Donk, [phone]