Head of Digital Marketing (m/f/d)

ADAC Camping GmbH; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Hybrid working

26 vacation days

Camper for trips

Professional development opportunities

Urban Sports Club subsidy

Zusammenfassung

ADAC Camping GmbH in Berlin is seeking a strategic Marketing Leader to shape the performance of our Pincamp and ANWB Camping brands. You’ll report to the Director of Demand & Conversion and drive end-to-end budgets, brand initiatives, and data-driven optimization.

The role combines strategic marketing impact with leadership across a 9-person team, plus cross-brand collaboration with shareholders. Expect a hybrid setup with modern tools and a dynamic, international team.

Qualifikationen

• 6+ years of professional experience in digital marketing.
• Strong background in managing and optimizing seven-figure marketing budgets.
• Proficient in steering SEO and performance channels with CRM focus.
• Analytical mindset with expertise in web tracking and attribution, AI-powered automation.
• Fluent in German and English (C1+).
• Dutch language is a plus for collaboration with ANWB teams.

Aufgaben

• Own marketing strategy and end-to-end budget allocation for Pincamp and ANWB Camping.
• Lead, mentor, and empower the digital marketing team (9 members) to high performance.
• Expand and refine performance marketing channels with AI-driven automation.
• Develop retention strategies and scale owned channels to deepen customer relationships.
• Drive brand marketing initiatives aligned with shareholders (ADAC, ANWB, TCS).
• Develop MarTech, analytics, and performance steering frameworks; manage external agencies.

Kenntnisse

Budget management

Marketing leadership

SEO & performance channels

CRM strategies

Analytics & web tracking

German & English communication

Dutch language (bonus)

Jobbeschreibung

Why we are looking for you

Are you looking for a crucial role in our growth strategy, where you can combine strategic marketing impact, data-driven tech approaches and empowering team leadership? In this key position, you’ll shape and elevate the performance of our brands, Pincamp and ANWB Camping, whilst reporting directly to the Director of Demand & Conversion. If you're keen to take our marketing and your future team to the next level, we look forward to receiving your application.

What you can expect

• Marketing Strategy & Budget:Take full ownership of shaping the marketing strategy and guide the end-to-end budget allocation for our brands Pincamp and ANWB Camping.

• Team Leadership:Lead, mentor, and empower the digital marketing team (currently 9 team members) to foster growth and high performance.

• Performance Marketing:Expand and refine performance marketing channels with a strong focus on AI-driven automation.

• Retention & Owned Channels:Further develop our customer retention strategy and scale our owned channels to build lasting customer relationships.

• Brand Marketing & Shareholder Alignment:Execute brand marketing initiatives in close collaboration with our shareholders (ADAC, ANWB, TCS).

• MarTech & Analytics:Develop and enhance the marketing technology stack, including digital analytics and performance steering frameworks.

• Agency Management:Build and manage strong, collaborative partnerships with external agencies.

What you should bring

• Experience:6+ years of relevant professional experience in digital marketing, paired with proven experience in guiding and supporting teams.

• Budget Management:Strong background in managing and optimizing 7-figure marketing budgets.

• Channel Expertise:Proficient in steering SEO and performance channels, with strong expertise in developing and implementing engaging CRM strategies.

• Analytical & Technical Mindset:Deep understanding of web tracking and attribution, with a clear vision of how automation and AI can elevate marketing operations.

• Communication:Ability to connect with people, break down complex topics, and present or negotiate comfortably in both German and English (minimum C1 level).

• Bonus Skill:Fluent in Dutch? Even better! Collaborating with our ANWB colleagues in the Netherlands will be a regular highlight of your role.

What we offer

• A good mix of agile start-up and grown professional structures
• Flexible working hours, home office, work abroad, hybrid working
• An appreciative work culture and atmosphere in an international team
• Best hardware of your choice, modern tools
• Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
• Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
• Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
• 30 vacation days
• A camper for your short trip or vacation
• Regular company parties and events
• Various employee discounts, e.g. Travel Industry Card