Head of Content Management E-Commerce (m/f/d)

CYBEX GMBH; München; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

CYBEX GMBH in Munich seeks a Head of Content Management E-Commerce to oversee daily content publishing for the CYBEX Ecom & Brand website, ensuring high-quality, on-brand material.

You will define and track content KPIs, drive platform requirements with E‑Commerce, coordinate translations across markets, optimize for SEO, and lead a small content team to deliver engaging experiences across channels.

Qualifikationen

• Degree in Fashion, e-Commerce, Design, Marketing, Economics, or similar.
• Extensive experience in website management and e-Commerce with CMS (SFCC, AEM, WordPress).
• Creative thinker able to operate in a dynamic, evolving organizational structure.
• Demonstrated leadership, mentoring, and collaboration skills.
• Proven multitasking ability with a hands-on, team-player mindset.
• Strong knowledge of digital content strategies, SEO, and analytics.
• Willingness to collaborate across locations and cultures; English fluent; other languages are a plus.

Aufgaben

• Oversee content management for the CYBEX Ecom & Brand website, including editing, enhancing, and publishing content per guidelines.
• Define and track KPIs for content performance to align with business goals and improve engagement and conversions.
• Drive platform requirements with E-Commerce to enhance digital customer experience, including SEO optimization and analytics.
• Lead a smaller stream within the content team, guiding projects and ensuring timely, high-quality results.
• Build and support consumer journeys within the content area, ensuring cohesive touchpoints.
• Coordinate localization with translation agencies, addressing cultural nuances and personalization concepts.
• Foster relationships with stakeholders across marketing and content production to ensure a premium brand experience.
• Set up processes to ensure on-time, high-quality content delivery, integrating tools across departments.
• Manage translation workflows across markets for timely localized content.
• Stay ahead of UX writing, mobile-first content, and WCAG accessibility practices.

Kenntnisse

Website management

CMS proficiency

SEO

Analytics

Content strategy

Leadership

Multitasking

Cross-cultural collaboration

English fluency

Additional languages

Ausbildung

Degree in Fashion / e-Commerce / Design / Marketing / Economics or similar

Tools

Salesforce Commerce Cloud (SFCC)

Adobe Experience Manager

WordPress

Jobbeschreibung

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Head of Content Management E-Commerce (m/f/d)

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Dedicated responsibility for content management for the CYBEX Ecom & Brand website, including all day-to-day operational aspects like editing, enhancing, and publishing web content in accordance with company style guidelines and applicable standards
• Define and track key performance indicators (KPIs) for content performance to ensure alignment with business goals and to optimize the impact of content on customer engagement and conversion rates
• Drive the definition of further requirements for the digital platform in close alignment with E-Commerce to provide the best digital customer experience, including SEO optimization of website content and leveraging analytics tools to measure and improve content performance
• Lead a smaller stream within the content team, overseeing specific projects or initiatives while fostering collaboration, providing guidance, and ensuring timely and high-quality results
• Build, set up, and support consumer lifetime journeys within our content area, ensuring cohesive, engaging, and impactful touchpoints throughout the customer journey
• Combine engaging brand content with high-end digital product presentation and create localized sites and user stories by working with translation agencies, understanding cultural nuances, and leveraging localization technologies and incorporating personalization concepts
• Build and maintain strong relationships with all stakeholders involved in the marketing and content production processes, and work closely with different e-Commerce teams to create an outstanding brand and user experience
• Set up processes to secure on-time availability of content as well as consistently high-quality standards, especially through the integration of different tools and systems in close cooperation with the content team and other departments
• Manage and coordinate with the team relevant translation processes with different markets to ensure timely delivery and high-quality localized content
• Stay ahead of industry trends by applying best practices in areas such as UX writing, mobile-first content strategies, and accessibility standards (e.g., WCAG)

Your stroll to CYBEX:

• A degree in a relevant field such as Fashion, e-Commerce, Design, Marketing, Economics, or similar
• Profound experience in the field of website management and e-Commerce, with demonstrable expertise in content management and working with CMS systems such as Salesforce Commerce Cloud (SFCC), Adobe Experience Manager, or WordPress
• A creative and conceptual thinker who is confident working in a dynamic, fast-paced, and not yet precisely defined organizational structure
• Demonstrated leadership experience, such as managing small teams or mentoring junior staff, with the ability to foster collaboration and drive projects to success
• Proven ability to multitask and reprioritize quickly while maintaining a hands-on, self-starter attitude and a team-player mindset
• Strong knowledge of digital content strategies, including SEO, analytics tools, and creating engaging content tailored to diverse digital platforms and audiences
• Enthusiasm and ability to work with a wide cross-section of people in various locations, embracing a collaborative and cross-cultural approach
• Excellent English language skills. Proficiency in another language, such as German, Arabic, or Japanese, would be highly advantageous

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.