Director Marketing Communication (m/f/d)

Dr. Maier + Partner GmbH Executive Search; Karlsruhe; Hybrid; EUR 120.000 - 190.000; Vollzeit

Benefits dieser Stelle

Share savings program

Flexible work

Zusammenfassung

Dr. Maier + Partner GmbH Executive Search is seeking a global communications leader for our client, a top information technology group.

Define and lead the division’s global communication strategy (>€100M revenue), drive brand awareness, implement digital lead generation, and oversee multi-channel campaigns across regions. The ideal candidate has a Marketing/Communications degree, extensive B2B marketing experience in industrial tech, proven brand positioning and content marketing, plus

Qualifikationen

• Degree in Marketing, Communications, Business, or a technical field with relevant marketing experience.
• Proven track record in strategic communication, brand positioning, and content marketing for technical audiences.
• Strong knowledge of digital lead generation, customer journeys, and marketing automation tools (e.g. Microsoft Dynamics 365).

Aufgaben

• Define and lead the global communication strategy for one division (>€100M revenue).
• Drive brand awareness and implement digital lead & demand generation initiatives.
• Oversee multi-channel campaign management across events, media, advertising, and email marketing.|Ensure consistent brand messaging, tone, and visual identity across all regions and platforms.
• Align all communication activities with overarching corporate goals and priorities.
• Monitor and optimize campaign performance using KPIs and ROI-driven metrics.
• Lead, coach, and grow a cross-regional team, including recruitment of new talent.

Kenntnisse

Clear communication

Analytical skills

Strategic marketing

B2B marketing

Marketing automation

Ausbildung

Marketing/Communications/Business degree

Tools

Microsoft Dynamics 365

Jobbeschreibung

Our client

Our client is a global market leader in the field of information and communication technology. With more than 1,000 employees in 20+ countries and revenues of approx. €300 million, the company drives digitalization and sustainability in the industry. Since its foundation back in the 80’ies, the company has grown strongly both through innovation and acquisitions. The company is publicly listed, continues to expand internationally and embodies a modern, diverse, and agile corporate and leadership culture.

Tasks:

• Define and lead the global communication strategy for one of the division (>€100M revenue)
• Drive brand awareness and implement digital lead & demand generation initiatives
• Oversee multi-channel campaign management, including events, media, advertising, and email marketing
• Ensure consistent brand messaging, tone, and visual identity across all regions and platforms
• Align all communication activities with overarching corporate goals and priorities
• Monitor and optimize campaign performance using KPIs and ROI-driven metrics
• Lead, coach, and grow a cross-regional team, including recruitment of new talent

Profile:

• Combines empathy and natural authority with clear communication, structured thinking, and strong analytical and problem-solving skills
• Degree in Marketing, Communications, Business, or a technical field with relevant marketing experience
• Extensive B2B marketing and communications expertise, ideally in industrial technology or automation
• Proven track record in strategic communication, brand positioning, and content marketing for technical audiences
• Strong knowledge of digital lead generation, customer journeys, and marketing automation tools (e.g. Microsoft Dynamics 365).
• Skilled at translating complex technical topics into clear, compelling messaging
• Experienced in leading international teams, managing budgets, and aligning with key stakeholders across functions

Perspective:

• Agile and dynamic company with strong growth journey over the last 10 years
• Collaborative company culture with high level of internationality
• Excellent career perspectives
• Share savings program
• Flexibility and mobile work