Growth Marketing Manager - Performance Marketing (m/f/d)

Placetel; Köln; Hybrid; EUR 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Office in Cologne Südstadt

Learning & development opportunities

Remote-friendly culture

Job summary

Placetel in Cologne is seeking a Growth Marketing Manager – Performance Marketing to own paid acquisition. You will drive trials and paying customers for our self-service growth model across Google, Meta and emerging channels, with budget responsibility.

You will focus on high-velocity SMB segments in Germany, emphasize unit economics and test hypotheses, collaborating with Creative, Analytics and Product teams. This hybrid role offers flexible hours and a modern office in Cologne Südstadt.

Qualifications

• Several years of hands-on performance marketing with budget responsibility.
• Proficient in Google Ads or Meta; capable of running other channels.
• Strong focus on unit economics: CAC, payback and LTV/CAC.
• Experience with tracking, attribution and analytics setups (GA4, GTM).
• Creative instinct to judge ads, brief better ones and test angles.
• Structured tester with hypotheses, sample size and decision rules.
• Own budget decisions and show ownership in campaigns.
• Fluent German and English; business communications in both languages.

Responsibilities

• Own paid acquisition budget end to end: strategy, channel mix, allocation and daily optimization.
• Plan, launch and scale campaigns across Google Ads, Meta and other channels (LinkedIn, TikTok, Reddit, affiliates).
• Manage to unit economics: CAC, payback period, LTV/CAC and contribution margin.
• Build a systematic testing cadence with hypotheses and documented learnings.
• Collaborate with Creative Strategist on angles to test and scale.
• Own tracking and measurement with GA4, GTM and server-side tracking.
• Optimize the full path from ad to trial to paid customer: landing pages and pricing tests.
• Identify new channels and justify budget decisions; report transparently.

Skills

Performance marketing

Channel expertise

Unit economics

Tracking & analytics

Creative instinct

Experimentation

Ownership

Bilingual German/English

Education

Marketing degree or related field

Tools

GA4

GTM

Job description

About Placetel

We are all connected by one goal: making communication simple. Placetel stands for modern, innovative, AI-native communication and CX solutions from the cloud. More than 40,000 business customers use Placetel every day to call and collaborate successfully – whether in the office, at home or on the go. Since our founding in 2008 we have grown continuously and are today part of Gamma Communications. Together we are changing the way people work around the world. Today and in the future.

Tasks

Your role

As Growth Marketing Manager – Performance Marketing you own paid acquisition at Placetel. You bring in the trials and the paying customers that our self-service growth model runs on – with real budget responsibility, across Google, Meta and every channel we have not tested yet.

One thing up front, because it shapes how we work: winning SMB customers in Germany looks far more like winning customers for a DTC brand than like classic enterprise B2B. High volume, short consideration cycles, creative-led, measured daily. That is how we run growth – and that is the mindset we are hiring for.

What you will do

• Own our paid acquisition budget end to end – strategy, channel mix, allocation and daily optimisation – and be accountable for the outcome.
• Plan, launch and scale campaigns across Google Ads (Search, PMax, YouTube) and Meta, plus additional channels such as LinkedIn, TikTok, Reddit, native, affiliate and comparison portals.
• Manage to unit economics, not vanity metrics: trials, trial-to-paid, CAC, payback period and LTV/CAC are your scoreboard.
• Build a systematic testing cadence – audiences, bidding, offers, landing pages, creative angles – with clear hypotheses, decision rules and documented learnings.
• Work hand in hand with our Creative Strategist: you brief which angles to test, you read the results, you decide what scales and what dies.
• Own tracking, attribution and measurement together with our analytics and eCommerce colleagues – GA4, GTM, server-side tracking, conversion values, offline conversion uploads from the CRM.
• Optimise the full path from ad to trial to paid customer: landing pages, signup flow, offers and pricing tests – together with Growth, Product and Sales.
• Open up channels we do not run yet and decide quickly whether they earn a permanent budget line.
• Report performance transparently and in plain language: what worked, what did not, what we do next.

Requirements

Who we are looking for

• Several years of hands-on performance marketing with genuine budget responsibility – ideally in B2B SaaS and/or in a DTC or high-velocity consumer brand. Both together is the strongest profile we can imagine for this role.
• Pro in one channel, solid in the rest. You are the person others ask about Google Ads or Meta, and you can competently run the other channels yourself.
• You think in unit economics: CAC, payback, LTV/CAC and contribution margin are part of your everyday vocabulary.
• Confident with tracking, attribution and analytics setups – you fix broken measurement instead of waiting for someone else to.
• A real creative instinct: you can judge an ad, brief a better one and spot a winning angle before the data fully confirms it.
• Structured tester: hypothesis, sample size, decision rule, learning written down and shared.
• Hands-on mentality and high ownership – you make budget calls without needing a committee.
• Fluent German and English. Our customers are German SMBs; you need to feel the language they are being sold in.
• A degree in marketing, business, business informatics or a comparable field – or an equivalent track record that speaks for itself.

Optional and nice to have

• Experience with free-trial or freemium subscription models and self-service checkout.
• Experience with comparison portals, affiliate and marketplace channels in Germany.
• Experience running paid in more than one market or language.

Benefits

What we offer

• Full ownership of a meaningful acquisition budget and direct, visible impact on growth and revenue.
• A young, ambitious team of marketing, product and tech experts with a real growth mentality.
• A company that is deliberately building a digital, self-service growth model – you will not be fighting the organisation to run modern growth.
• Hybrid working model with flexible hours and a genuine remote culture – we care about output, not attendance.
• Extensive learning and development opportunities across growth, SaaS and AI.
• Central office location in Cologne’s Südstadt, modern workspaces and high-quality equipment. Water, coffee and fresh fruit included.
• Open, collegial company culture with regular team events.