Growth Marketing Manager (m/f/d)

Mercanis; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary + equity

Learning budget

Hybrid work (London/Berlin)

Job summary

Mercanis is seeking a Growth Marketing Manager to scale its presence globally, owning the pipeline and performance metrics across outbound and inbound. You will align target accounts and campaigns with initial focus on the UK & DACH before expanding further.

The role requires 5+ years in growth/performance marketing in B2B SaaS, hands-on HubSpot, LinkedIn/Google/Meta Ads, and SEO collaboration to drive demand and ROI. Hybrid work in London or Berlin is offered with competitive compensation.

Qualifications

• 5+ years of growth or performance marketing experience in B2B SaaS or tech.
• Knowledge of HubSpot for campaign execution, lead scoring, and reporting.
• Hands-on experience planning, running, and optimizing paid campaigns on LinkedIn Ads, Google Ads, and Meta against CAC and pipeline targets.
• Experience writing SEO briefs and collaborating with content/design to produce landing pages that convert.
• Strong cross-functional collaboration with outbound (SDR) and inbound teams to align ICP and lead handoff.

Responsibilities

• Drive market expansion in the UK & Ireland region — build the regional campaigns and channel mix to grow pipeline in the market we're actively scaling
• Grow Mercanis's market presence in the DACH market — build awareness and demand generation among procurement and operations decision-makers
• Own a monthly pipeline number across your markets, and be directly accountable for hitting it
• Be the connector between the outbound and inbound teams, aligning with the sales team on target accounts and lead handoff
• Own and optimize paid acquisition across LinkedIn Ads, Google Ads, and other channels— managing budget, targeting, and creative testing against hard pipeline and CAC targets
• Brief and ship SEO-driven landing pages and content to improve organic visibility and inbound lead quality, in a collaboration with the content writer
• Plan and run campaigns targeting sign-ups for events, webinars, in a collaboration with the field marketer
• Build and own full-funnel reporting and attribution in HubSpot (MQLs, pipeline, ROI), so we always know exactly what's driving pipeline — and iterate fast based on what the data shows & sales team’s feedback
• Partner with Sales to sharpen lead-qualification criteria for each market
• Run a continuous test-and-learn cadence — prioritize experiments by expected impact on pipeline and CAC, and kill fast what doesn't perform
• Run experiments into new markets beyond the UK & DACH — small-scale tests on channels, messaging, and demand to see where it's worth doubling down next

Skills

Growth marketing

B2B SaaS experience

Data-driven

Cross-functional collaboration

Performance marketing

Campaign optimization

Tools

HubSpot

LinkedIn Ads

Google Ads

Meta Ads

SEO tools

Job description

Your mission at Mercanis

We are looking for a Growth Marketing Manager to help scale Mercanis's presence globally. This is a performance- and pipeline-driven role: you will own a number, not just a set of activities. You'll sit at the intersection of outbound and inbound, making sure both teams are aligned on target accounts and pipeline goals — and you will own the channels and campaigns that drive it. The initial focus is on the UK & DACH, and then globally, so you will have room to test what works beyond the core. Reporting to VP of Marketing, working in collaboration with Product Marketing, Field Marketing, Design, and Content.

Your Responsibilities on this role

• Drive market expansion in the UK & Ireland region — build the regional campaigns and channel mix to grow pipeline in the market we're actively scaling
• Grow Mercanis's market presence in the DACH market — build awareness and demand generation among procurement and operations decision-makers
• Own a monthly pipeline number across your markets, and be directly accountable for hitting it
• Be the connector between the outbound and inbound teams, aligning with the sales team on target accounts and lead handoff
• Own and optimize paid acquisition across LinkedIn Ads, Google Ads, and other channels— managing budget, targeting, and creative testing against hard pipeline and CAC targets
• Brief and ship SEO-driven landing pages and content to improve organic visibility and inbound lead quality, in a collaboration with the content writer
• Plan and run campaigns targeting sign-ups for events, webinars, in a collaboration with the field marketer
• Build and own full-funnel reporting and attribution in HubSpot (MQLs, pipeline, ROI), so we always know exactly what's driving pipeline — and iterate fast based on what the data shows & sales team’s feedback
• Partner with Sales to sharpen lead-qualification criteria for each market
• Run a continuous test-and-learn cadence — prioritize experiments by expected impact on pipeline and CAC, and kill fast what doesn't perform
• Run experiments into new markets beyond the UK & DACH — small-scale tests on channels, messaging, and demand to see where it's worth doubling down next

Role requirements

• 5+ years of growth or performance marketing experience in B2B SaaS or tech, ideally at a fast-growing company, with a track record of hitting pipeline and revenue targets
• Knowledge of HubSpot for campaign execution, lead scoring, and reporting
• Knowledge of LinkedIn Ads, Google Ads, and Meta — hands-on experience planning, running, and optimizing paid campaigns against CAC and pipeline targets
• Experience writing SEO briefs and working with content/design to produce landing pages that convert
• Comfort working cross-functionally with outbound (SDR) and inbound teams to align on ICP and lead handoff & lead feedback
• A performance-marketing mindset — you think in CAC, pipeline velocity, and ROI, and you're comfortable owning a number
• A data-driven mindset — comfortable reading funnel metrics (MQL/SQL/pipeline/CAC) and turning insights into action fast
• Comfortable navigating ambiguity and moving fast in a scale‑up environment
• Nice to have: experience growing a market in the UK and DACH region, background in procurement, supply chain, or other enterprise B2B software

Why to join us here at Mercanis?

• A high‑ownership role at a fast‑growing, AI‑native procurement scale‑up
• A hybrid of onsite collaboration in London or Berlin with a close‑knit, international team
• Competitive salary and equity package
• Budget for learning, tools, and professional development
• The chance to shape growth marketing strategy as we expand globally, starting with the UK & DACH