Growth Marketing Manager - Automation (all genders)

Gamma Communications plc; Deutschland; Remote; EUR 70,000 - 90,000; Full time

Job summary

Clear Destination Inc. in Köln is seeking an experienced Marketing Automation lead to own and optimize the HubSpot stack for marketing and sales. You will design end-to-end journeys across the funnel, ensuring clean connections to product, billing, website, and trial flows.

The role requires hands-on HubSpot mastery, a strategic mindset for lifecycle marketing, and a curiosity about AI agents. Fluency in German and English, plus the ability to manage several topics in parallel, are essential.

Qualifications

• Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM – ideally in B2B SaaS with a self-service or product-led motion.
• Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting.
• Genuine curiosity about AI agents and automation.
• Fluent German and English.
• Self-starter who can carry several topics in parallel and finish them.

Responsibilities

• Own our marketing and sales automation stack, centered on HubSpot and connected to product, billing, website, and trial funnel.
• Design, build and improve automated journeys across lifecycle: onboarding, activation nudges, scoring, routing, upsell, churn prevention.
• Replace manual processes with automation; automate recurring tasks in marketing and sales.
• Build AI agents into the funnel: qualification, enrichment, routing, response drafting, content generation.
• Keep data trustworthy: lifecycle stages, attribution, and product-usage signals between systems.
• Measure every journey with a baseline, metric and iteration plan.
• Collaborate with Sales, Product, Growth Analytics and eCommerce to remove manual steps.

Skills

Marketing automation

Analytical

Self-starter

German-English bilingual

Tools

HubSpot

Job description

What you will do

• Own our marketing and sales automation stack, with HubSpot (Marketing + Sales Hub) at the centre and clean connections to product, billing, website and trial funnel.
• Design, build and continuously improve automated journeys across the whole lifecycle: trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention.
• Replace manual processes with automation – every recurring task a human does today is a candidate, in marketing and in sales.
• Build AI agents into the funnel natively: qualification, enrichment, routing, response drafting, content generation. Not just AI features inside HubSpot.
• Keep our data trustworthy: lifecycle stages, attribution and product-usage signals flowing reliably between systems.
• Measure what you build – every journey has a metric, a baseline and an iteration plan.
• Work closely with Sales, Product, Growth Analytics and eCommerce, and make their work easier by removing manual steps from it.
  

Who we are looking for

• Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM – ideally in B2B SaaS with a self-service or product-led motion.
• Deep, hands‑on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting. You know where its limits are and how to work around them.
• Clear strength in one of the two focus areas above and solid working knowledge of the other.
• Genuine curiosity about AI agents and automation – you have already built things with LLMs, not only read about them.
• Analytical and structured, with a low tolerance for manual, repetitive processes.
• Fluent German and English. Our customers are German SMBs and much of the journey content is in German.
• Self‑starter who can carry several topics in parallel and finish them.