Growth Manager – Subscription & Conversion

Jobtailor; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin is hiring for a growth-focused role centered on building a data-driven subscriber funnel—from traffic to retention. You will define KPIs, implement tracking, and shape paywall logic while spearheading experimentation and AI-assisted research.

You will work with editorial, product, marketing, and tech to optimize engagement, registration, and retention, using analytics to drive actionable insights and scalable growth strategies.

Qualifikationen

• Experience in growth, subscription business, performance marketing, or product development.
• Strong understanding of conversion funnels with focus on engagement, registration, and retention.
• Experience building or scaling data-driven growth systems.
• Confident use of analytics tools (Google Analytics, Amplitude, Mixpanel).
• Understanding of digital business models, paywalls, and pricing strategies.
• Ability to analyze complex user behavior and translate findings into actions.
• Hands-on mentality and a passion for building from the ground up.
• Ideally: knowledge of tracking, SQL, or experimentation frameworks.
• Confident use of AI tools (Claude, Gemini) for research, content production, and SEO.

Aufgaben

• Design and build our end-to-end subscriber funnel: Traffic → Engagement → Registration → Paywall → Subscription → Retention
• Define and implement the core KPIs, tracking, and data structures from the outset
• Develop our paywall and offering logic (metering, pricing, bundles, trials)
• Establish a systematic experimentation setup (A/B testing, hypothesis-driven work)
• Create mechanisms to increase depth of use and reader retention (newsletters, personalization, habit-forming products)
• Identify and prioritize the biggest growth levers across the entire journey
• Work with editorial, product, marketing, and tech to align content, distribution, and product around growth
• Build a modern, data-driven decision framework

Kenntnisse

Growth strategy

Subscription business

Funnel optimization

Analytics proficiency

AI tooling

SQL

Experimentation frameworks

Tracking and measurement

Conversion optimization

Tools

Google Analytics

Amplitude

Mixpanel

Claude

Gemini

SQL

Jobbeschreibung

Responsibilities

• Design and build our end-to-end subscriber funnel: Traffic → Engagement → Registration → Paywall → Subscription → Retention
• Define and implement the core KPIs, tracking, and data structures from the outset
• Develop our paywall and offering logic (metering, pricing, bundles, trials) — without existing constraints
• Establish a systematic experimentation setup (A/B testing, hypothesis-driven work)
• Create mechanisms to increase depth of use and reader retention (e.g., newsletters, personalization, habit-forming products)
• Identify and prioritize the biggest growth levers across the entire journey
• Work closely with editorial, product, marketing, and tech to align content, distribution, and product around growth
• Build a modern, data-driven decision framework — instead of relying on gut feeling and legacy processes

Requirements

• Experience in growth, subscription business, performance marketing, or product development
• Strong understanding of conversion funnels with a focus on engagement, registration, and retention
• Experience building or scaling data-driven growth systems
• Confident use of analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
• Understanding of digital business models, paywalls, and pricing strategies
• Ability to analyze complex user behavior and translate findings into clear actions
• Hands‑on mentality and a passion for building things from the ground up
• Ideally: knowledge of tracking, SQL, or experimentation frameworks
• Confident use of AI tools (including Claude, Gemini) for research, content production, and SEO; experience with targeted prompting and the ability to critically evaluate AI outputs

Core Competencies

Demonstrates expertise in designing and implementing data‑driven growth strategies, focusing on subscriber engagement, retention, and conversion funnels. Proficient in utilizing analytics tools and experimentation frameworks to drive decision‑making and optimize business models.