Growth Acquisition Specialist

Jobtailor; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a Growth Analyst to drive data-driven initiatives across acquisition and onboarding. You will analyze funnels, convert points, and optimize campaigns with cross-functional teams.

The role focuses on CRM, product usage insights, A/B tests, and reporting to leadership, helping improve activation, retention, and CLV.

Qualifikationen

• Graduation with relevant experience.
• Strong analytical skills with proficiency in Excel.
• Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics.
• Familiarity with A/B testing and experimentation frameworks.

Aufgaben

• Analyze acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates.
• Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
• Identify high‑performing acquisition sources and recommend optimization strategies.
• Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
• Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
• Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.

Kenntnisse

Analytical skills

Excel proficiency

Cross-functional collaboration

Ausbildung

Graduation (relevant field)

Tools

Firebase/GA

CRM platforms

Jobbeschreibung

Responsibilities

• Support the Global Growth Manager in driving data‑backed initiatives to improve acquisition efficiency and channel performance.
• Analyze customer acquisition funnels, conversion points, and drop‑offs to identify opportunities to improve onboarding and first transaction rates.
• Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
• Identify high‑performing acquisition sources and recommend optimization strategies.
• Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities.
• Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
• Identify early churn indicators and provide insights for personalized engagement strategies.
• Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
• Document experiment hypotheses, results, and insights in a structured knowledge repository.
• Capture learnings from campaigns and product usage to identify optimization opportunities.
• Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.
• Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns.
• Prepare insight reports and performance summaries for leadership.
• Support planning, segmentation, and execution of retention, win‑back, and engagement campaigns.
• Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution.
• Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives.
• Support PLG (product‑led growth) efforts by analyzing product usage patterns and adoption metrics.
• Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience.

Requirements

• Minimum Graduation with relevant experience.
• Strong analytical skills with proficiency in Excel.
• Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics.
• Familiarity with A/B testing and experimentation frameworks.
• Preferred experience with fintech/payments, CRM platforms, Firebase/Google Analytics, and segmentation tools.
• Strong communication and cross‑functional collaboration skills.
• Curious mindset with strong problem‑solving ability and eagerness to learn.

Core Competencies

Demonstrates strong analytical capabilities in customer acquisition and retention strategies, utilizing tools like Excel and A/B testing frameworks to drive data‑backed growth initiatives. Proficient in analyzing customer behavior and performance metrics to optimize marketing campaigns and enhance user experiences.