German Speaking Founding Marketer - B2B SaaS

Ignite; Berlin; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

Remote work flexibility

HQ visits 3–4 times a year

Competitive salary 70k–85k EUR

30 vacation days

Job summary

Ignite, a profitable bootstrapped B2B SaaS company based in Kempten (Allgäu), seeks a German-speaking founding marketer. You will build our customer acquisition engine from the ground up, working with the founding team to shape GTM strategy and brand equity.

Hybrid or fully remote with 3–4 HQ visits per year, you will own paid channels (primarily Meta Ads), HubSpot automation, and funnel optimization, directly impacting growth in the DACH region.

Qualifications

• At least 3 years in B2B SaaS marketing within fast-growth environments.
• Proven hands-on Meta Ads management and scaling.
• Strong HubSpot workflows, lead scoring, and CRM integration.
• Fluent German (C2) for copywriting and English (C1) for operations.
• Strategic mindset with strong ownership and data-driven decision making.

Responsibilities

• Develop marketing blueprints, KPI definitions, and budget allocations.
• Own paid channels strategy, focusing on Meta Ads.
• Optimize funnel from click to trial to monetization.
• Configure HubSpot as core marketing infrastructure.
• Scale LinkedIn, webinars, and partner programs.
• Collaborate with Product and CS for assets and launches.
• Maintain attribution models and ROI analytics.
• Plan hiring needs and manage external partners.

Skills

B2B SaaS marketing

Meta Ads expertise

HubSpot automation

PLG awareness

Data-driven

German proficiency C2

Tools

HubSpot CRM

CRM integration

LinkedIn ads

Job description

• Salary: EUR 70,000 – EUR 85,000 + Individual Bonus
• Job Title: German-Speaking Founding Marketer (B2B SaaS)
• Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
• Experience Requirement: Minimum 3 years
• Language Requirements: Fluent German (C2), English (C1)

About the Company

We are a profitable, bootstrapped B2B SaaS enterprise based in Kempten, nestled in the scenic Allgäu region. Emerging directly from our roots as a digital agency, we built proprietary software because market options failed to satisfy our operational needs. Currently, around 700 German-speaking agencies depend on our platform daily. Our product development philosophy centers on pragmatism, user‑centric design, and lean architecture. We maintain an agile team culture characterized by short communication lines, high individual ownership, and a collaborative environment where your contributions directly shape our continued success.

The Role & Mission

As our very first dedicated marketer, you will operate as a strategic generalist tasked with constructing our customer acquisition engine from the ground up. Working in close alignment with the founding team, product designers, and content managers, you will assume full accountability for our go‑to‑market strategy, funnel architecture, and brand equity. You are expected to be an operational doer who rigorously tests hypotheses, scales paid channels, implements robust HubSpot automation, and accelerates our growth trajectory while establishing our commercial presence in the DACH market.

Key Responsibilities

• Strategy & Positioning: Establish comprehensive marketing blueprints, allocate channel budgets, define KPIs, and sharpen messaging for varied agency demographics and buyer personas.
• Performance Marketing: Exercise complete ownership over paid channels, centering primarily on Meta Ads to drive campaign creativity, structure, testing, and optimization.
• Funnel & Conversion Optimization: Fine‑tune the entire customer journey from initial click to trial onboarding and monetized conversion with precision.
• Marketing Automation (HubSpot): Configure HubSpot as our core marketing infrastructure, managing lead nurturing sequences, scoring models, and comprehensive reporting dashboards.
• Channel Expansion: Identify and scale secondary growth drivers such as LinkedIn campaigns, targeted webinars, and strategic partner programs.
• Cross‑Functional Collaboration: Coordinate with Product and Customer Success teams to effectively merchandise case studies, feature updates, and product launches.
• Tracking & Attribution: Maintain pristine attribution models and analytics tracking for accurate ROI evaluation and data‑driven decision making.
• Team & Agency Building: Anticipate scaling requirements by defining future hiring needs and evaluating external partner ecosystems.

What We Are Looking For

Must-haves:

• Experience: At least 3 years specializing in B2B SaaS marketing within fast‑paced, high‑growth environments.
• Performance Expertise: Proven hands‑on execution managing and scaling Meta Ads campaigns.
• Automation Mastery: Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration.
• Funnel Acumen: Comprehensive grasp of product‑led growth (PLG) and trial‑based conversion models.
• Mindset: A strategic yet execution‑focused mindset requiring minimal supervision, paired with high ownership, initiative, and strong emotional intelligence.
• Data‑Driven: Analytical rigor in tracking, testing hypotheses, and performance scaling.
• Language Skills: C2 Fluent German for nuanced copywriting, and C1 professional English for internal operations.

Nice-to-haves:

• Background within agency operations, marketing services, or recruitment sectors.
• Practical knowledge of LinkedIn advertising, organic social, or community marketing frameworks.
• Experience coordinating external vendors, creative agencies, or growing marketing teams.

What We Offer

• High Creative Freedom: Unprecedented autonomy to build marketing strategies, frameworks, and processes entirely from scratch.
• Direct Impact: Direct daily engagement with founders ensuring immediate visibility of your work and strategic input.
• Attractive Compensation: Competitive salary of EUR 70,000 – EUR 85,000 plus individual performance bonuses and 30 vacation days per year.
• Flexible Working Model: Full remote flexibility paired with 3–4 annual team gatherings at our Kempten headquarters in the Allgäu region.
• Maximum Growth Curve: Immense professional scope backed by continuous learning resources, team events, and a fast‑paced corporate culture.