Franchise Sales Manager

Love Recruitment International; Düsseldorf; On-site; EUR 54,000 - 66,000; Full time

Job summary

Love Recruitment International in Germany is seeking a Franchise Sales Manager to drive growth for a global children’s enrichment brand across the DACH region, anchored around Düsseldorf, Cologne and Bonn. The role is field-based with regular regional travel and a base salary of €60,000 per year, pro-rated for part-time, plus per-sale and milestone bonuses.

You will convert inbound enquiries, represent the brand at trade shows, build partnerships with landlords, banks and franchise associations,

Qualifications

• Native-level German with English at B2 level or above.
• Experience in franchise, B2B, or commercial property or multi-unit retail sales.
• Bricks-and-mortar franchise sales experience.
• Comfortable discussing P&Ls, unit economics and investment with partners.
• Consultative selling style and understanding of small business ownership.

Responsibilities

• Convert inbound franchise enquiries into signed agreements and source new prospects.
• Represent the brand at trade shows and franchise exhibitions in Germany.
• Build relationships with landlords, agents, banks, and franchise and commercial associations.
• Run grassroots and community events to grow the pipeline.
• Share lead-quality and conversion data with the Marketing team.

Skills

Franchise sales

B2B sales

Multi-unit retail

German (native)

English (B2)

Consultative selling

Relationship building

Job description

Franchise Sales Manager in Germany - Global Children’s Enrichment Franchise

€60,000 base (pro rata if part-time) + per-sale and milestone bonuses

Location: Western Germany, field-based with regular regional travel, anchored around existing locations in Düsseldorf, Cologne and Bonn.

Our client is a global children’s enrichment franchise for ages four months to twelve years, and Germany is now one of their priority growth markets, with over 200 franchise enquiries last year, three locations already open and two franchise partners on the ground. They’re looking for a Franchise Sales Manager to lead that growth across the DACH region, turning genuine demand into signed franchise partners.

This is a rare chance to shape a market from the ground up. The sales process is consultative rather than transactional, centred on a ten-year franchise agreement with people genuinely investing in their own business, and the remit may extend into Austria and Switzerland as the market develops.

On offer is ownership of a high-demand pipeline from day one, a brand with real momentum behind it in Germany, and a bonus structure that rewards every partner you bring on board.

Working pattern: Full-time, with three-day part-time considered, field-based with regular regional travel.

Key responsibilities:

• Pipeline conversion: Convert inbound franchise enquiries into signed agreements and proactively source new prospective franchise partners.
• Market presence: Represent the brand at trade shows and franchise exhibitions across Germany.
• Relationship building: Build relationships with landlords, agents, banks, and franchise and commercial associations.
• Grassroots activity: Run grassroots and community events to support and grow the pipeline.
• Reporting: Share lead-quality and conversion data with the Marketing team.

About you:

• Fluent: Native-level German with genuine experience in the German market, and English at B2 level or above.
• Experienced: A background in franchise, B2B, or commercial property or multi-unit retail sales, ideally within fitness, leisure, hospitality or childcare.
• A strong fit: Bricks-and-mortar franchise sales experience is the strongest match for this role.
• Commercially literate: Comfortable discussing P&Ls, unit economics and investment with prospective partners.
• Consultative: An empathetic, consultative selling style and a genuine understanding of small business ownership.

What’s in it for you:

• A bonus for every signed franchise partner, plus milestone bonuses such as the business joining the German Franchise Federation.
• Regular travel including at least three team meetings a year in London, discovery days in Düsseldorf, and trade shows across Germany.
• A competitive holiday allowance including bank holidays (exact entitlement to be confirmed).