Fractional or Permanent Head of Marketing

Go Fractional; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

30 vacation days

Access to biggest events in Creator/E

Free BVG ticket

Company pension scheme

Job summary

ablefy is seeking a Marketing all-rounder to lead our growth-focused agenda in a compact three-person team. You will provide strategic direction, manage partners, and actively participate in day-to-day operations by building AI-driven systems that scale content, SEO, and paid campaigns.

The role covers demand generation, product and lifecycle marketing, and brand initiatives, with first 90 days outlined for onboarding AI infrastructure, GTM launches, and organic social growth.

Qualifications

• Marketing all-rounder with B2B SaaS or Fintech experience.
• Growth mindset with willingness to implement and iterate.
• AI-first thinking using AI tools to boost output.
• Strong KPI-based control of external agencies and content.
• Fluent in German and English.

Responsibilities

• Lead demand generation including paid media, SEO, GEO and content engine.
• Develop GTM concepts for upcoming product launches.
• Oversee onboarding and email automation for long-tail accounts.
• Collaborate with CSM team to scale customer segments.
• Own event strategy from major conferences to small series.

Skills

Marketing all-rounder

Growth mindset

AI-first thinking

Control & execution

German & English

Job description

We're not looking for a pure strategist who simply delegates work. Your team will consist of three people. This means you'll provide the strategic direction, manage partners effectively, and actively participate in day-to-day operations – by building AI systems that work for you.

Main topics

1. Demand Generation (Focus: MQLs & Pipeline)

• Paid Media: Managing the performance strategy for Meta & Google Ads – including close management of the external paid agency.
• Content, SEO & GEO: Building and managing a content engine with a clear focus on SEO and Generative Engine Optimization (GEO).
• Channels: Build YouTube & video formats as a sustainable channel.

2. Product & Lifecycle Marketing (Focus: Campaign Revenue)

• Go-To-Market: Develop and fully implement GTM concepts for upcoming product launches.
• Nurturing & Onboarding: Building and optimizing email marketing and automation strategies for long-tail accounts.
• Collaboration: Close cooperation with the CSM team for joint support and scaling of customer segments.

3. Brand, Organic & Events (Focus: Touchpoints, Reach & MQLs)

• Event strategy: Holistic event management – from presence at major industry conferences (sponsorship, speaking, trade fair booth) to the organization of compact event series for and with the sales team.
• Organic & Social: Hands-on management of Instagram & social media channels.
• Value Prop: Sharpening messaging, positioning, and tone of voice directly in the market.

First 90 days (Concrete roadmap)

During the first 3 months, you will gradually take on the following topics in close collaboration:

1. Deep Dive Content & AI Infrastructure: Conduct onboarding and set up an AI infrastructure for scalable content production.
2. GTM Product Launches: Create, plan, and own upcoming product launches.
3. SEO / GEO Boost: Optimizing website content for search engines and AI engines.
4. Organic Social: Take over Instagram & Social Media Channels.
5. Paid Performance: Leading and managing the Paid Meta Campaigns together with Robin, Emilio and the agency.
6. Google Ads: Setting up and scaling Google Ads as a performance channel (with agency support).
7. Email Marketing: Optimize email nurturing and onboarding funnels for long-tail accounts.
8. Event management: Managing large conference setups and organizing initial small event series with the sales team.

Your profile

• Marketing all-rounder: Experience in B2B SaaS or Fintech with a growth mindset. You bring strategy but aren't afraid of operational implementation in a small team.
• Growth & Learner Mindset: Open to feedback, close guidance and sparring at the beginning, and the willingness to iterate quickly.
• AI-First Thinking: You use AI tools (prompting, content, workflows) as a matter of course to multiply the output of a 3-person team.
• Control & Execution: You can rigorously control external agencies (Paid) based on KPIs, but you also make things scientifically sound and competitive yourself when it comes to content, social media and lifecycle.
• Languages: Fluent in German and English.

What you get

• Competitive salary, performance-based and uncapped.
• 30 vacation days.
• Responsibility from day 1. No onboarding limbo.
• Access to the biggest events and personalities of the Creator Economy in the DACH region.
• Insider knowledge about how successful digital businesses really work.
• Individual coaching and further education that truly suits you.
• Free BVG ticket.
• Employee discounts (fitness, shopping and more).
• Company pension scheme with up to 30% employer contribution.
• A team that takes you seriously as a person, not just as a headcount.

AI at ablefy:

We are an AI-driven company. This isn't just a buzzword. AI is how we build, learn, and move forward. Those who work here don't use intelligent technology as a tool, but as a way of working.

Diversity & Inclusion:

At ablefy, differences aren't a footnote, they're the point. Diverse personalities, backgrounds, and perspectives make us better. We don't tolerate discrimination. We mean it.

Not every qualification on this list is a must. If the role appeals to you and you believe you'll make our team better, apply.