Founding Marketing Lead

Clera; Berlin; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Clera is seeking a founding marketing hire in Berlin to own the marketing function end-to-end, from campaigns and product launches to content and demand generation. You will work directly with founders and the product team to build campaigns that drive real pipeline and revenue.

You will plan, execute, and optimize multi-channel marketing across email, social, events, and paid channels, and craft compelling content in both German and English.

Qualifikationen

• 3+ years of marketing experience in a B2B startup or scaleup environment.
• Proven track record planning and executing campaigns across multiple channels, including email, social, events, and paid.
• Excellent writing skills in both German and English, with the ability to turn rough ideas into strong copy.
• Experience organizing customer events, webinars, dinners, and conferences end to end.
• Hands-on maker mentality: comfortable writing first drafts, building pages, editing assets, and launching campaigns independently.
• Proficiency with AI tools for research, writing, design, automation, and analysis.
• Strong taste in content, design, and brand execution, combined with structured delivery and reliable follow-through.
• Commercial mindset with a focus on customer acquisition, conversion, and growth.
• High agency and urgency: able to unblock yourself and maintain momentum without heavy process support.

Aufgaben

• Plan and execute marketing campaigns across email, social, website, events, partnerships, and paid channels.
• Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
• Execute product launches across all customer-facing channels in close collaboration with the product team.
• Organise and run webinars, dinners, conferences, and customer events from concept through to follow-up.
• Turn founder ideas, customer conversations, and market insights into high-quality content assets.
• Build and optimise landing pages, campaign pages, and conversion journeys.
• Test new formats, partnerships, and distribution channels, then scale what works.
• Measure the impact of marketing activities on attention, pipeline, and revenue.

Kenntnisse

Campaign planning

Multi-channel marketing

Content creation

Event organization

Copywriting

Growth marketing

Performance measurement

Conversion optimization

Product launches

Brand strategy

Project management

AI tools for marketing

Tools

Email marketing tools

Social media platforms

Webinar platforms

CRM

Landing page builders

Content management systems

Jobbeschreibung

About the Role

This is the founding marketing hire at a seed-stage AI voice platform, reporting directly to the founders and working alongside the product team. You will own the entire marketing function, building campaigns, launching products, and creating content that drives real pipeline and revenue. It is a hands-on, high-ownership role for someone who moves fast and makes things happen.

What You'll Do

• Plan and execute marketing campaigns across email, social, website, events, partnerships, and paid channels.

• Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.

• Execute product launches across all customer-facing channels in close collaboration with the product team.

• Organise and run webinars, dinners, conferences, and customer events from concept through to follow-up.

• Turn founder ideas, customer conversations, and market insights into high-quality content assets.

• Build and optimise landing pages, campaign pages, and conversion journeys.

• Test new formats, partnerships, and distribution channels, then scale what works.

• Measure the impact of marketing activities on attention, pipeline, and revenue.

What We're Looking For

• 3 or more years of marketing experience in a B2B startup or scaleup environment.

• Proven track record planning and executing campaigns across multiple channels, including email, social, events, and paid.

• Excellent writing skills in both German and English, with the ability to turn rough ideas into strong copy.

• Experience organising customer events, webinars, dinners, and conferences end to end.

• Hands-on maker mentality: comfortable writing first drafts, building pages, editing assets, and launching campaigns independently.

• Proficiency with AI tools for research, writing, design, automation, and analysis.

• Strong taste in content, design, and brand execution, combined with structured delivery and reliable follow-through.

• Commercial mindset with a focus on customer acquisition, conversion, and growth.

• High agency and urgency: able to unblock yourself and maintain momentum without heavy process support.

Location

On-site, five days a week in Berlin, Germany. Visa sponsorship is not available for this role.