Founding Marketer (m/f/x)

xHeron; Berlin; On-site; EUR 60,000 - 90,000; Full time

Job summary

xHeron is hiring its first content and brand hire in Berlin to become the creative genius behind the company and build a scalable content engine. You’ll work directly with the founders to shape the voice and presence across formats, from video to written content, with a focus on scale and impact.

You’ll own the full creative process, build publishing workflows, and iterate based on what resonates with audiences. This role blends storytelling, design, and performance with founder-level ownership.

Qualifications

• Entrepreneurial mindset and ability to operate like a founder.
• Proven range in writing hooks, shooting and editing video, and designing graphics.
• Experience growing an audience or brand organically, with demonstrable receipts.

Responsibilities

• Own the creative direction across formats (video, written, social) from concept to posting.
• Build a scalable content engine, cadence, tools and workflow for long-term growth beyond DACH.
• Track performance, iterate based on what lands and what doesn’t.

Skills

Entrepreneurial

Creative writing

Video production

Graphic design

Audience growth

German native

Job description

xHeron is building the Service-as-Software company for short-term rental operators. We own the outcome, the responsibility, and the industry standards. Traditionally, operators had two options: build and manage an internal 24/7 operation or hand over the business to a full-service property manager. We take on the operating scope directly, serving the most critical part of any hospitality business at scale: Guest Operations.

We bootstrapped to high six figures ARR in 18 months, across 500+ units, and have just closed our Pre-Seed. We're setting out to define the new standard for how short-term rental operators run their business.

The Role

You’ll be xHeron’s first content and brand hire, working directly with both Founders. Your mission: be the creative genius behind xHeron and build the scalable content engine.

What You'll Own

• Creative direction & production: Own the full creative process across formats (video, written, social), from concept through production and posting, across founder-led and original content.
• Content engine & systems: Build your own publishing cadence, tools, and workflow, one that's scalable enough to run beyond DACH.
• Performance & iteration: Track what's actually landing, kill what doesn't work, and double down on what does.

What Makes You a Great Fit

• You're entrepreneurial: you operate like a founder, figuring things out and creating your own path.
• You have real creative range: you can write a hook that stops the scroll, shoot and edit a video, and design a graphic, without waiting on someone else to do it for you.
• You've grown an audience or a brand's organic presence before, yours, a founder's, or a company's, and can show the receipts.
• You have taste and humour: you know what's boring, what's good, and what will actually travel.
• You're a native German speaker.

You May Not Be a Great Fit If

• You want a content calendar and strategy handed to you rather than building them.
• You only want the "strategic" parts and skip the actual writing and editing.
• You've never grown an audience or a content channel from scratch.
• You're not interested in transitioning into a leadership role.
• You're looking for a defined 9-to-5.

Why Join xHeron

• Real ownership: you're not running someone else's process, you're building the content engine.
• Direct founder access: you'll work shoulder-to-shoulder with both Founders, with visibility into the entire business.
• We invest in our own: we'd rather promote you into that leadership role than hire someone more senior over you later.
• Upside: VSOP alongside salary; you're building this with us.

Our Process

• Intro call (30 min): a conversation with Cedric about your background, what you've created, and why this role.
• Take-home case study: a short creative brief that mirrors the kind of work you'd actually be making here.
• Case study interview (1 hour): you walk us through your thinking, not just the final output.
• Culture fit (30 min): meet both Founders and make sure it's a fit both ways.