Founding GTM (m/f/x)

Xheron; Berlin; On-site; EUR 60,000 - 100,000; Full time

Job summary

xHeron is seeking its first commercial hire in Berlin to own and scale outbound sales end-to-end. You will work directly with Cedric (CEO) to build the GTM engine, from prospecting to contract, and to prove a scalable motion that can drive growth across 500+ units.

You’ll design and execute outbound campaigns, create automated lead scoring, and explore creative channels. With no existing polish, you’ll shape the process and, if successful, unlock leadership tracks such as Head of Growth or Head

Qualifications

• 2+ years in a high-agency environment: early-stage startup, sales, or similar.
• Entrepreneurial mindset: operates like a founder and creates own path.
• Hunter mindset: builds a pipeline without warm inbound.
• Able to sell: builds trust, runs a full cycle and closes.
• Comfortable owning CRM hygiene and turning activity into reporting.
• Native German speaker.

Responsibilities

• Own outbound campaigns end-to-end: list building, messaging and iteration.
• Build automated lead scoring to prioritize accounts and prospects.
• Develop creative lead generation strategies across channels and data sources.
• Own GTM tools, systems and data, and track performance.

Skills

Sales

New business

Lead generation

CRM hygiene

German native

Full-cycle selling

Tools

CRM tools

Sales enablement

Job description

xHeron is building the Service-as-Software company for short-term rental operators. We own the outcome, the responsibility, and the industry standards. Traditionally, operators had two options: build and manage an internal 24/7 operation or hand over the business to a full-service property manager. We take on the operating scope directly, serving the most critical part of any hospitality business at scale: Guest Operations.

We bootstrapped to high six figures ARR in 18 months, across 500+ units, and have just closed our Pre-Seed. We're setting out to define the new standard for how short-term rental operators run their business.

Tasks

The Role

You’ll be xHeron’s first commercial hire, working directly with Cedric (CEO). Your mission: own and scale outbound sales into our core ICP end-to-end, from first touch to signed contract, and turn what works into the GTM engine.

This isn’t a role where you inherit a polished motion, but you’re not starting from zero either. We know our ICP and have already closed customers ourselves. What’s missing is a scalable system to identify, contact, and sell to them, and that’s exactly what you’ll build with the CEO: lead generation, qualification, and closing, end-to-end. You’ll be critical to xHeron’s growth.

There’s no ceiling on this. Prove the motion, and you decide what’s next: Head of Growth, Head of Expansion, Head of Customer Success. Where you are in 12 months is up to you.

What You’ll Own

• Outbound & full-cycle ownership: Build and manage outbound campaigns end-to-end, from list building through messaging and iteration.
• Automated account & prospect research: Build an automated scoring system that uses signals and AI to prioritize accounts and prospects, powering personalized, individualized outreach at scale.
• Creative lead generation: Find and build creative ways to scrape, score, and validate leads, combining automated data pipelines with unconventional sources and channels.
• GTM systems ownership: Own the GTM tools, systems, and data.
• Performance & iteration: Track performance, kill what doesn’t work, and scale what does.

Requirements

What Makes You a Great Fit

• You have 2+ years of experience in a high-agency environment: early-stage startup, sales, or similar.
• You’re entrepreneurial: you operate like a founder, figuring things out and creating your own path.
• You’re a hunter: you know how to build a pipeline without warm inbound.
• You can sell: you build trust with buyers, run a full cycle, and close, from first touch to signature.
• Comfortable owning CRM hygiene and turning activity into reporting.
• You’re a native German speaker.

You May Not Be a Great Fit If

• You want a pipeline handed to you rather than generating your own.
• You need detailed instructions and shy away from taking responsibility.
• You only want the "strategic" parts and skip the prospecting and the unglamorous grunt work.
• You’ve never carried a quota or closed deals end-to-end.
• You’re not interested in transitioning into a leadership role.
• You’re looking for a defined 9-to-5.

Why Join xHeron

• Real ownership: you’re not running someone else’s process, you’re building the GTM engine.
• Direct founder access: you’ll work shoulder-to-shoulder with the CEO, with visibility into the entire business.
• We invest in our own: we'd rather promote you into that leadership role than hire someone more senior over you later.
• Upside: VSOP alongside salary; you’re building this with us.

Our Process

• Intro call (30 min): a conversation with Cedric about your background, what you’ve closed, and why this role.
• Take-home case study: a short exercise that mirrors the kind of GTM problem you’d actually be solving here.
• Case study interview (1 hour): you walk us through your thinking, not just the final numbers.
• Culture fit (30 min): meet both Founders and make sure it’s a fit both ways.