Brand & Content Lead

General Outline, Inc.; München; Hybrid; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

Klar in Munich is seeking a Brand & Content Lead to own our brand surface — content, community, product marketing, and website — and turn Klar into the go-to resource for actionable eCom knowledge in Europe.

You will build a scalable content engine, guide the eCom Unity events, and shape messaging while owning our Webflow site and collaborating with design, video, and engineering. This remote-first role offers high autonomy and room to grow.

Qualifikationen

• 5–10 years of experience across content, brand, or product marketing.
• Excellent writer and editor with ability to turn AI drafts into polished content.
• Fluent in English; German is a plus; able to adapt voice for different audiences.

Aufgaben

• Own brand end-to-end across content, community, product marketing, and website.
• Build and manage a scalable content engine with multiple formats (newsletter, video, social).
• Lead community initiatives and events to grow eCom Unity and pipeline.
• Shape positioning and messaging, partner with founder on strategic direction, and manage the website (Webflow).

Kenntnisse

Content strategy

Brand marketing

Copywriting

Editing

Webflow

Figma

AI tools

Community building

Tools

Webflow

Figma

Claude AI

Jobbeschreibung

In Short: We are looking for someone that loves content and eCommerce to own our entire brand surface — content, community, product marketing, and website — and turn Klar into the go-to resource for actionable eCom knowledge in Europe.

We are on a mission to banish spreadsheets from eCommerce and build the "Data Operating System" for growing brands. To understand who we are, where we come from, and why our guiding principle is Do Work You Are Proud Of, please read our full intro: About Klar

For a deeper look at our culture and how we operate, check out: Work at Klar

About The Position

Klar has two big assets outside of our software: the content we produce and the eCom Unity, Germany's largest eCommerce community with 2,500+ active operators. Both are running today — but honestly, neither is running at the level it could. That's where you come in.

You will own our brand end-to-end and build it into a well-oiled machine. Concretely, that means four areas:

1. The Content Engine

We are in the early stages of building a scalable, consistent content operation, and you will play a major role in deciding what it becomes. You will own the overall direction, identify which formats and channels we should double down on, and turn them into a content engine that ships reliably and at a high bar.

Here is what we are currently thinking:

A weekly newsletter that shares the biggest knowledge bombs from our community, workshops, and own research — no fluff, operational insights only.

A podcast and/or YouTube channel where we go deep with the best operators in eCom on how they actually grow their businesses. Not “here is our founding story” — straight to the operational meat.

Personal branding on LinkedIn for our founders and team members. You will build the system, develop the angles, and yes — write in other people’s voices. If ghostwriting feels beneath you, this is not your role.

You will already have a Content & Video Producer on your team, who is also happy to jump in front of the camera and take ownership beyond production. Together, you will orchestrate the content process from idea to distribution. We work AI-first - a well-set-up Claude gets you 90% of a draft; your judgment, taste, and editing get it to 100%.

2. Community & Events

The eCom Unity runs 20+ IRL events per year like our pre-OMR meetup with 150 operators and a bunch of online workshops. Two people on the team run this today, and it's largely on autopilot — your job is to guide them, connect the community to the content engine (every event is content, every discussion is a newsletter), and push the eCom Unity into its next phase as a genuine media asset.

3. Product Marketing

How we talk about Klar — our positioning, our messaging, and our anti-hype stance in a market full of hype — is something you will own and shape. You will be the strategic counterpart to Max, our founder, who is deeply opinionated on this. Your role is to challenge his perspective, sharpen our thinking, and translate a complex product into clear, compelling messaging that makes its value immediately obvious.

You own our website (Webflow) and the collateral our sales team needs. You should be able to execute most of this yourself — with Figma, Webflow, and AI tools like Claude Code — and pull in engineering or freelancers when needed.

What success looks like after 12 months: a content machine that ships consistently and at high quality, a growing audience (newsletter, community, social) that considers Klar one of the go-to resources for eCom knowledge in Europe — and a measurable content contribution to our pipeline.

You are among the best at what you do - we are looking for extraordinarily talented people who are looking to take their career and knowledge to the next level. You likely have 5–10 years of experience across content, brand, or product marketing.

You are smart & naturally curious - existing in-depth knowledge of eCommerce would be ideal, of course, but we understand that this might be a stretch. Thus, you need to be excited to dig into new industries and gain knowledge of the brands, people and operations in it.

You are a great writer and editor - most content starts as words. You write excellent copy in English (German is a plus), and you have the taste to take an AI-generated draft from good to great. You know the difference.

You are a builder, not just a strategist - you don't need a team of ten to ship. You're comfortable in Webflow, Figma, and AI tools, and you'd rather publish this week than perfect a strategy deck.

You lead through others - you'll guide our community team and work with our video editor. You don't need formal authority to get people moving.

You optimize for learning - your main motivation at this point of your career is to learn as much as possible and broaden your tool set. You want to work with people of the same mindset and learn from each other.

From top‑of‑market compensation to a remote‑first culture, we want to give you the freedom to succeed and the challenge to grow. Our Offer

We are growing like crazy, so we aim to move fast—but we never compromise on quality. Hiring Process

Please include a few words (or a video) on why you think you are a great fit — and even better, one piece of content you'd make for Klar in your first month.

Brand & Content Lead

In Short: We are looking for someone that loves content and eCommerce to own our entire brand surface — content, community, product marketing, and website — and turn Klar into the go-to resource for actionable eCom knowledge in Europe.

We are on a mission to banish spreadsheets from eCommerce and build the "Data Operating System" for growing brands. To understand who we are, where we come from, and why our guiding principle is Do Work You Are Proud Of, please read our full intro: About Klar

For a deeper look at our culture and how we operate, check out: Work at Klar

About The Position

Klar has two big assets outside of our software: the content we produce and the eCom Unity, Germany's largest eCommerce community with 2,500+ active operators. Both are running today — but honestly, neither is running at the level it could. That's where you come in.

You will own our brand end-to-end and build it into a well-oiled machine. Concretely, that means four areas:

1. The Content Engine

We are in the early stages of building a scalable, consistent content operation, and you will play a major role in deciding what it becomes. You will own the overall direction, identify which formats and channels we should double down on, and turn them into a content engine that ships reliably and at a high bar.

Here is what we are currently thinking:

A weekly newsletter that shares the biggest knowledge bombs from our community, workshops, and own research — no fluff, operational insights only.

A podcast and/or YouTube channel where we go deep with the best operators in eCom on how they actually grow their businesses. Not “here is our founding story” — straight to the operational meat.

Personal branding on LinkedIn for our founders and team members. You will build the system, develop the angles, and yes — write in other people’s voices. If ghostwriting feels beneath you, this is not your role.

You will already have a Content & Video Producer on your team, who is also happy to jump in front of the camera and take ownership beyond production. Together, you will orchestrate the content process from idea to distribution. We work AI-first - a well-set-up Claude gets you 90% of a draft; your judgment, taste, and editing get it to 100%.

2. Community & Events

The eCom Unity runs 20+ IRL events per year like our pre-OMR meetup with 150 operators and a bunch of online workshops. Two people on the team run this today, and it's largely on autopilot — your job is to guide them, connect the community to the content engine (every event is content, every discussion is a newsletter), and push the eCom Unity into its next phase as a genuine media asset.

3. Product Marketing

How we talk about Klar — our positioning, our messaging, and our anti-hype stance in a market full of hype — is something you will own and shape. You will be the strategic counterpart to Max, our founder, who is deeply opinionated on this. Your role is to challenge his perspective, sharpen our thinking, and translate a complex product into clear, compelling messaging that makes its value immediately obvious.

You own our website (Webflow) and the collateral our sales team needs. You should be able to execute most of this yourself — with Figma, Webflow, and AI tools like Claude Code — and pull in engineering or freelancers when needed.

What success looks like after 12 months: a content machine that ships consistently and at high quality, a growing audience (newsletter, community, social) that considers Klar one of the go-to resources for eCom knowledge in Europe — and a measurable content contribution to our pipeline.

You are among the best at what you do - we are looking for extraordinarily talented people who are looking to take their career and knowledge to the next level. You likely have 5–10 years of experience across content, brand, or product marketing.

You are smart & naturally curious - existing in-depth knowledge of eCommerce would be ideal, of course, but we understand that this might be a stretch. Thus, you need to be excited to dig into new industries and gain knowledge of the brands, people and operations in it.

You are a great writer and editor - most content starts as words. You write excellent copy in English (German is a plus), and you have the taste to take an AI-generated draft from good to great. You know the difference.

You are a builder, not just a strategist - you don't need a team of ten to ship. You're comfortable in Webflow, Figma, and AI tools, and you'd rather publish this week than perfect a strategy deck.

You lead through others - you'll guide our community team and work with our video editor. You do not need formal authority to get people moving.

You optimize for learning - your main motivation at this point of your career is to learn as much as possible and broaden your tool set. You want to work with people of the same mindset and learn from each other.

From top‑of‑market compensation to a remote‑first culture, we want to give you the freedom to succeed and the challenge to grow. Our Offer

We are growing like crazy, so we aim to move fast—but we never compromise on quality. Hiring Process

Please include a few words (or a video) on why you think you are a great fit — and even better, one piece of content you'd make for Klar in your first month.