Founding Marketer (m/f/x)

xHeron Solutions; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Ownership

Founder access

VSOP equity

Job summary

xHeron is seeking its first content and brand hire in Berlin to work directly with the Founders. You will own the creative direction, shoot and edit your own creatives, publish, and iterate fast to build a scalable content engine beyond DACH.

You’ll shape the brand, grow organic reach, and decide your next steps—from Head of Content to Head of Growth—based on performance and ambition. Native German is required.

Qualifications

• You’re entrepreneurial: you operate like a founder, figuring things out and creating your own path.
• You have real creative range: you can write a hook that stops the scroll, shoot and edit a video, and design a graphic, without waiting on someone else to do it for you.
• You’ve grown an audience or a brand’s organic presence before, yours, a founder’s, or a company’s, and can show the receipts.
• You’re a native German speaker.

Responsibilities

• Creative direction & production: Own the full creative process across formats (video, written, social).
• Content engine & systems: Build your publishing cadence, tools, and workflow scalable beyond DACH.
• Performance & iteration: Track what lands, kill what doesn’t, and double down on what works.

Skills

Entrepreneurial mindset

Creative range

Audience growth

Taste and humour

German native speaker

Tools

Video editing

Graphic design

Social publishing

Job description

xHeron is building the Service-as-Software company for short-term rental operators. We own the outcome, the responsibility, and the industry standards. Traditionally, operators had two options: build and manage an internal 24/7 operation or hand over the business to a full-service property manager. We take on the operating scope directly, serving the most critical part of any hospitality business at scale: Guest Operations.

We bootstrapped to high six figures ARR in 18 months, across 500+ units, and have just closed our Pre-Seed. We're setting out to define the new standard for how short-term rental operators run their business.

Tasks

The Role

You’ll be xHeron's first content and brand hire, working directly with both Founders. Your mission: be the creative genius behind xHeron and build the scalable content engine.

This isn’t a role where you inherit a content calendar. You’ll come up with your own creative schedule, shoot and edit your own creatives, publish, and iterate fast on what actually works, mixing founder-led content with content that’s entirely your own. You’ll be critical to xHeron’s brand and market presence.

There’s no ceiling on this. Prove the motion, and you decide what’s next: Head of Content, Head of Brand, Head of Growth. Where you are in 12 months is up to you.

What You’ll Own

• Creative direction & production: Own the full creative process across formats (video, written, social), from concept through production and posting, across founder-led and original content.
• Content engine & systems: Build your own publishing cadence, tools, and workflow, one that’s scalable enough to run beyond DACH.
• Performance & iteration: Track what’s actually landing, kill what doesn’t work, and double down on what does.

Requirements

What Makes You a Great Fit

• You’re entrepreneurial: you operate like a founder, figuring things out and creating your own path.
• You have real creative range: you can write a hook that stops the scroll, shoot and edit a video, and design a graphic, without waiting on someone else to do it for you.
• You’ve grown an audience or a brand’s organic presence before, yours, a founder’s, or a company’s, and can show the receipts.
• You have taste and humour: you know what’s boring, what’s good, and what will actually travel.
• You’re a native German speaker.

You May Not Be a Great Fit If

• You want a content calendar and strategy handed to you rather than building them.
• You only want the “strategic” parts and skip the actual writing and editing.
• You’ve never grown an audience or a content channel from scratch.
• You’re not interested in transitioning into a leadership role.
• You’re looking for a defined 9-to-5.

Benefits

Why Join xHeron

• Real ownership: you’re not running someone else’s process, you’re building the content engine.
• Direct founder access: you’ll work shoulder-to-shoulder with both Founders, with visibility into the entire business.
• We invest in our own: we’d rather promote you into that leadership role than hire someone more senior over you later.
• Upside: VSOP alongside salary; you’re building this with us.

Our Process

• Intro call (30 min): a conversation with Cedric about your background, what you’ve created, and why this role.
• Take-home case study: a short creative brief that mirrors the kind of work you’d actually be making here.
• Case study interview (1 hour): you walk us through your thinking, not just the final output.
• Culture fit (30 min): meet both Founders and make sure it’s a fit both ways.