Company Overview
Coverflex started with a simple observation: work changed, but compensation didn’t. A few founders looked at how people were being paid across Europe – rigid salary structures, fragmented benefits, complex HR systems – and realized the model simply hadn’t kept up with modern work. So we decided to rebuild it. What began in Portugal as a small team quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today, thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform.
About the Role
Role: (Founding) Business Development Representative
Seniority Level: Intermediate
Type: Individual Contributor
Languages: English (main) / German (C2/native). Portuguese / Spanish / Italian are a plus
Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack
Location: Remote (Germany)
Contract Type: Permanent
- Base Salary: €35,000 – €42,000
- Bonus / Commissions: €15,000 – €18,000
- Equity: Yes – Stock Options under our Equity Incentive Plan
- Benefits: you can check them below (at the end of the page).
Your Impact
Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the German market, directly fueling our sales pipeline and revenue growth. You’ll be the engine behind new opportunities – opening doors, creating conversations, and ensuring our Account Executives spend their time on high‑quality, well‑qualified meetings.
You’ll know you’re successful when, after 90 days, you’ve:
- Built a strong outbound rhythm with consistent, high‑quality activity
- Started booking qualified meetings for AEs
- Become autonomous in prospecting, CRM hygiene, and handover
Success Metrics
- Main KPI 1: Number of outbound activities (calls)
- Main KPI 2: Number of meetings booked (SQL)
- Main KPI 3: Number of qualified meetings (SAL)
- Secondary KPI 1: Pipeline and revenue influenced
- Secondary KPI 2: CRM data quality and feedback loops
Reality Check
- High volume of outreach with frequent rejection
- A strong focus on phone‑based prospecting (cold calls are key)
- You need resilience, consistency, and energy – even on hard days
- You’ll be measured on inputs and outputs, not just effort
- Fast feedback loops: you’ll constantly adapt based on results
- You’ll need to help build structure where it doesn’t fully exist yet, contributing to playbooks, processes, and feedback loops that will shape how our GTM motion is set up in Germany
Candidate Profile
Must‑haves (evidence, not years)
- Self‑driven, proactive mindset, with strong motivation to continuously improve
- Outcome‑focused approach, where “good enough” beats perfect and impact beats process
- Iterative, curious, entrepreneurial mindset, focused on bringing solutions, not just problems
- Resilience in the face of rejection, with the ability to hear “no” without taking it personally
- Creative problem‑solving ability when the obvious path is blocked
- Strong verbal communication skills
- Fluency in English and German
Nice‑to‑have
- SMB outbound sales experience
- Knowledge of the benefits market
- Exposure to tech, HR, finance, or benefits‑related ICPs
- Strong CRM usage habits, with HubSpot experience as a plus
- Spanish, Italian, or Portuguese language skills
Your DNA
- Proactive: you bring energy, initiative, and resilience to your work
- Persuasive: you influence others effectively without being aggressive
- Objection‑ready: you stay comfortable handling pushback and difficult conversations
- Calm under pressure: you remain grounded and composed in challenging situations
- Coachable: you actively seek and embrace continuous feedback to improve
Potential Frustrations
- You lack ambition
- You struggle with feedback
- You give up easily after rejection
- You prefer low‑activity, low‑pressure roles
Equal Opportunity
We hire for impact and potential, not pedigree. We welcome applications from people with non‑linear careers, career breaks, caregiving gaps, and those changing fields. No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.
EEO Statement
This company is an Equal Opportunity Employer. We are committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to any protected characteristic.