About Woolpert Europe
Woolpert Europe’s vision is to build and scale Europe’s leading provider of integrated AEG (Architecture Engineering and Geospatial) solutions delivering connected Architectural Engineering and Geospatial digital services/products to enterprise and infrastructure clients such as Heathrow Airport, Network Rail, ESMC, Deutsche Bahn, National Mapping Agencies, Google and Amazon.
We are building a pan‑European business platform that unites the strengths of Murphy Geospatial, Bluesky and existing Mission Critical & Semiconductor operations to serve clients through a single integrated value proposition built on data insight and delivery excellence.
Our growth strategy focuses on expanding Woolpert Europe’s footprint and market share across high‑value high‑growth sectors:
- Infrastructure, Rail, Aviation, Highways
- Mission Critical & Semiconductor, Data Centres, Chip Manufacturing, Advanced Industrial Facilities
- Utilities & Property, Water, Power, Telecoms, Environment, Commercial Real Estate
We are scaling our presence in core growth markets including Germany, the Nordics, Poland and the UK while maintaining our strong foundation in Ireland.
This European platform is designed to:
- Unify commercial and operational models across divisions creating a seamless client experience and scalable growth system.
- Leverage Woolpert’s global capabilities connecting European delivery with international expertise, technology and data infrastructure.
- Drive predictable profitable growth through shared systems, sector leadership and disciplined sales governance.
Ultimately Woolpert Europe’s ambition is to be recognised as the most trusted partner for enterprise and infrastructure clients seeking integrated AEG solutions delivering the intelligence and certainty required to design, build and operate the built environment of the future.
Role Purpose
The European Sales Director will lead Woolpert Europe’s commercial transformation, building one cohesive high‑performing sales organisation that drives predictable, scalable growth across all sectors.
This role is both strategic and hands‑on: you will design and execute the European sales model, unify teams and embed a culture of proactive pursuit, collaboration and accountability. You will be accountable for all European gross sales targets and for leading the shift to an integrated, data‑driven AEG outbound growth system.
Key Responsibilities
1. Strategic Leadership & Growth
- Define and deliver the European Sales Strategy, aligning divisional, regional and sector targets with the Global Growth agenda.
- Lead the commercial transformation from SBU‑led inbound sales to a unified account‑based outbound system.
- Build and implement a European Sales Operating Model including structure, cadence, KPIs and governance, ensuring clarity, consistency and scalability.
- Ensure Europe performs as a growth engine for Woolpert globally, achieving sustainable revenue and margin growth.
2. Sales Management & Accountability
- Lead and coach senior sales leaders across Geospatial Monitoring, Mission Critical / Semiconductor and other sectors.
- Drive pipeline quality, conversion efficiency and forecast accuracy through data‑led governance.
- Lead weekly sector reviews and monthly European sales councils with the CEO and Global Growth team.
- Embed CRM excellence and enforce sales process compliance, visibility and consistency.
3. Client & Market Development
- Personally lead and secure strategic client wins, setting a high‑performance standard for the team.
- Strengthen relationships with priority accounts (e.g. Amazon, Intel) coordinating with global account leaders.
- Accelerate cross‑sell and multi‑division client adoption across Infrastructure, Property, Utilities, Manufacturing and Mission Critical sectors.
- Partner with Strategic Growth Team to shape pursuit strategies, qualify key opportunities and align with global focus accounts.
4. Collaboration & Integration
- Partner closely with the Commercial Director on KAM execution and partner strategy (ESRI, Sixense, Ordnance Survey, Navis).
- Collaborate with sector and functional heads to align on market positioning, bids and delivery readiness.
- Ensure seamless alignment with Marketing for targeted go‑to‑market campaigns and sector positioning to deliver high‑impact presentations, sales decks and CVPs that support strategic business objectives.
- Drive alignment between European and global growth initiatives to maximise synergies and learning.
- Collaborate with Woolpert Group RD innovation teams to create an actionable market feedback loop to guide product/service development.
5. People & Performance Leadership
- Build, unify and inspire a cohesive European sales team with shared purpose, systems and culture.
- Lead by example in pursuit of excellence, coaching teams in outbound discipline, deal strategy and relationship management.
- Foster a culture of ownership, transparency and collaboration, celebrating wins and learning from losses.
- Attract and develop top sales talent across Europe to strengthen long‑term growth capability.
Key Outcomes & Success Measures
- Achievement of European gross sales and margin targets.
- Predictable, scalable pipeline growth across all sectors.
- Consistent CRM adoption, forecasting accuracy and governance compliance.
- Clear increase in outbound‑led opportunities vs inbound.
- Growth in cross‑sell and key account penetration.
- Demonstrable alignment and cohesion across previously siloed sales units.
Candidate Profile
Experience & Track Record
- Proven track record of leading sales transformation in complex, multi‑division B2B environments.
- Experience in building and scaling outbound sales models ideally in geospatial, engineering, infrastructure or data‑driven services.
- Proven experience in setting performance against Sales Achievement Targets that are transparent, measurable and motivating for goal‑driven, outbound‑oriented salespeople.
- Demonstrated success in pan‑European leadership driving both organic and account‑based growth.
- Strong record in major pursuits frameworks and multi‑country account growth.
Skills & Attributes
- A transformational sales leader able to unify diverse teams and embed a high‑performance culture.
- Strategic and operational thinker equally comfortable designing systems and closing major deals.
- Excellent communicator and stakeholder influencer at executive and client levels.
- Commercially data‑driven with strong CRM analytics and performance management skills.
- Energetic, resilient and adaptive; thrives in high‑change, matrixed environments.
- Fluent in English; additional European languages advantageous.
- Willing to travel extensively across Europe.
Accommodation & Equal‑Opportunity Statement
We accommodate throughout the application and interview process. Please request this in advance.
Woolpert is an equal‑opportunity employer. Woolpert is committed to the full inclusion of all individuals. We recruit, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status and other protected status as required by applicable law. For more information, please visit our website.
Employment Information
- Employment Type: Full‑Time
- Department / Functional Area: Sales
- Experience: Years (Director level)
- Vacancy: 1