Director of Events Sales (m/f/d)

Rosewood Munich; München; On-site; EUR 120,000 - 180,000; Full time

Job summary

Rosewood Munich seeks a Director of Events Sales to lead strategic and operational execution of our events sales function, driving revenue growth while delivering luxurious experiences for guests and clients. You will inspire and develop a high-performing sales team, cultivate strong client relationships, and ensure every event reflects the highest standards of luxury hospitality and personalized service.

You will collaborate with Operations, Culinary, Front Office, and other departments to

Qualifications

• Proven senior event sales leadership in luxury hospitality.
• Strong client relationships and negotiation skills.
• Experience achieving revenue targets through strategic sales.
• Excellent organizational and multi-priority management.

Responsibilities

• Lead and oversee all Event Sales activities, ensuring revenue targets and business objectives are achieved.
• Develop and execute strategic sales plans to maximize group, corporate, social, and catering business opportunities.
• Build and maintain strong relationships with clients, agencies, event planners, and corporate partners.
• Identify new business opportunities and proactively generate leads through networking, market research, and industry engagement.
• Collaborate closely with Operations, Culinary, Front Office, and other departments to ensure the seamless execution of events.
• Provide leadership, coaching, and development opportunities to the Event Sales team, fostering a culture of excellence and accountability.
• Analyze market trends, competitor activities, and client feedback to drive continuous improvement and innovation.
• Prepare and manage sales forecasts, budgets, and performance reports, ensuring accurate revenue projections and business insights.
• Ensure all proposals, contracts, and event agreements are negotiated professionally and align with company standards and profitability goals.
• Champion the Rosewood brand by delivering personalized service and creating memorable experiences that exceed client expectations.

Skills

Senior Event Sales

Relationship building

Negotiation

Budgeting & Forecasting

Team leadership

CRM systems

Microsoft Office

English & German

Education

Hospitality management degree

Tools

CRM platforms

Microsoft Office

Job description

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact. As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

OUR PURPOSE AND CULTURE

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact. As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

YOUR ROLE

As our Director of Events Sales, you will lead the strategic and operational execution of our events sales function, driving revenue growth while creating exceptional experiences for our guests and clients. You will inspire and develop a high-performing sales team, cultivate strong client relationships, and ensure every event reflects the highest standards of luxury hospitality and personalized service.

HOW YOU’LL MAKE THE PLACE

• Lead and oversee all Event Sales activities, ensuring revenue targets and business objectives are achieved.
• Develop and execute strategic sales plans to maximize group, corporate, social, and catering business opportunities.
• Build and maintain strong relationships with key clients, agencies, event planners, and corporate partners.
• Identify new business opportunities and proactively generate leads through networking, market research, and industry engagement.
• Collaborate closely with Operations, Culinary, Front Office, and other departments to ensure the seamless execution of events.
• Provide leadership, coaching, and development opportunities to the Event Sales team, fostering a culture of excellence and accountability.
• Analyze market trends, competitor activities, and client feedback to drive continuous improvement and innovation.
• Prepare and manage sales forecasts, budgets, and performance reports, ensuring accurate revenue projections and business insights.
• Ensure all proposals, contracts, and event agreements are negotiated professionally and align with company standards and profitability goals.
• Champion the Rosewood brand by delivering personalized service and creating memorable experiences that exceed client expectations.

COULD THIS BE YOU?

• Proven experience in a senior Event Sales leadership role, preferably within luxury hospitality or a related premium service environment.
• Completion of vocational training or a university degree in Hospitality Management, Tourism, or a related field.
• Strong track record of achieving and exceeding revenue targets through strategic sales initiatives.
• Exceptional relationship-building, negotiation, and communication skills.
• Demonstrated ability to lead, motivate, and develop high-performing teams.
• Strong commercial acumen with experience in budgeting, forecasting, and business planning.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in event sales systems, CRM platforms, and Microsoft Office applications.
• Fluency in both German and English is required; additional languages are advantageous.
• Passion for creating extraordinary guest experiences and delivering service excellence.
• Entrepreneurial mindset with a proactive, results-driven, and collaborative approach.