Director of Brand

Taxfix; Berlin; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Mental health coaching

Yoga and Urban Sports Club membership

Relocation and visa support

30 vacation days and flexible hours

Learning budget and L&D guidance

Work from abroad for up to six weeks

Job summary

Taxfix is seeking an experienced brand leader to set the group brand strategy and personally drive the work to life. You will work closely with product and marketing teams, owning brand strategy, positioning and end-to-end ATL campaigns, while ensuring consistency across onboarding and lifecycle messaging.

The role blends strategic oversight with hands-on execution in a small team, offering significant influence on service direction and a chance to shape the brand experience across products and

Qualifications

• 5+ years in brand, hands-on – you’ve made and run projects yourself, not just briefed people
• Ability to work with product and marketing teams to keep brand consistent across onboarding and lifecycle messaging
• Strong vision for brand strategy and ability to influence product roadmap and strategy

Responsibilities

• Define brand strategy and positioning for the group across product, marketing, and operations
• Lead end-to-end ATL campaigns from brief to production, media and measurement
• Partner with product and product marketing to ensure brand shows up consistently in product experiences
• Institutionalize brand guidelines and assets that can be used across teams and AI agents
• Own brand research and bring market data to brand decisions
• Hold teams accountable to brand values and look & feel

Skills

Brand strategy

Hands-on execution

Cross-functional collaboration

AI in branding

Data-driven decisions

Excellent communication

Tools

AI tools

Job description

• Taxfix does not have a dedicated brand owner at group level today
• We need someone who can set brand strategy for the group, hold the organisation to it, and personally run the work that brings it to life
• This is not a strategist role with execution handed off to others
• This is also not a job purely about ATL campaigns
• You will cover a broad set of responsibilities in a hands on way, with a small team around you
• You will have a very large amount of influence on the direction of our services and need to be comfortable working with product and marketing teams
• Brand strategy and positioning for the group across product, marketing, operations. Strategy is kept current as the market and the business change
• Brand in the product, partnering with product and product marketing so brand shows up consistently in onboarding, in-product moments and lifecycle messaging
• Product vision contributions including a brand perspective for roadmap and product strategy conversations
• ATL strategy, planned and produced together with the in-house creative studio
• End-to-end ATL campaigns, run autonomously from brief through concept, production, media and measurement
• Brand research, initiated and run on your own initiative, so positioning and creative decisions rest on real customer and market data
• Brand accountability, holding every team that touches the customer to our brand values, positioning and look & feel
• Brand systems: The context, guidelines, examples that are consumed by AI agents by the rest of the company so they can be on-brand

Benefits

• A chance to do meaningful, people‑centric work with an international team of passionate professionals
• Holistic wellbeing with free mental health coaching sessions, yoga, and a discounted membership to Urban Sports Club
• A monthly allowance to spend on home support services, including childcare, housekeeping, pet sitting, tutoring, and elderly care
• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create
• Dedicated relocation and visa support for those that need it
• 30 annual vacation days and flexible working hours
• Full trust to take ownership of your work in a flat hierarchy where feedback is encouraged and expected
• A generous learning budget to support your personal and professional development and guidance from our internal L&D experts
• Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip
• Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get‑togethers—virtually and in person when possible
• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax‑related questions
• Have a four‑legged friend in your life? We’re happy to have dogs join us in the office

You feel like the following applies to you: You have high standards and can switch off your ego, you have high agency, you followup & follow through, you are a self‑starter, you improve yourself proactively, you want to learn, you are an excellent communicator across very diverse groups of people, you are analytical and can explain both your logic and your intuitionIf most of these do not apply to you then you will not enjoy this roleIf most do and you are not sure: ApplyGerman, native or fully fluent, comfortable working in EnglishA balance of rigor (data, measurement) with instinct, customer empathy and creative taste, earned somewhere you had to prove brand’s value to product and performance teams, not just brand peersA strong, current read on the market and category, with a record of turning that into decisions, built through real partnership with product and marketing as a peerDirect and candid, with strong opinions loosely held, you say what you think, back it with reasoning, and change your mind when the evidence says so, without needing to be rightSharp creative judgment and comfortable using AI across your workflow - research, drafting, production, with craft and taste always leading, never replaced by the tool; you know how AI is reshaping brand work and use it to get more out of a small team, not just to work fasterBuilt for a small team, self‑directed, and you do a large share of the work yourself rather than only directing itYou have interest in service design and how services provided by people and software come together in delightful user experiences5+ years in brand, hands‑on - you’ve made and run projects yourself, not just briefed people who did