Director of B2B Marketing, Retail Media - Vendor

Delivery Hero SE; Berlin; Hybride; EUR 180 000 - 260 000; Plein temps

Avantages offerts par ce poste

Educational Budget

Language Courses

Parental Support

Udemy Business access

Employee Share Purchase Plan

Sabbatical Bank

Public Transportation Ticket Discount

Life & Accident Insurance

Corporate Pension Plan

Digital Meal Vouchers

Food Vouchers

Health Checkups

Meditation & Gym

Résumé du poste

Delivery Hero, headquartered in Berlin, is seeking a Global Director of B2B Marketing to drive the global advertising business across Glovo, Talabat, foodpanda, and PedidosYa. You will shape brand identity, demand generation, product marketing alignment, and trade narratives for enterprise clients worldwide.

In this executive role, you will lead a centralized B2B marketing team, align with regional ad teams across multip-brand platforms, and collaborate with sales to deliver compelling

Qualifications

• 10+ years of B2B marketing leadership in AdTech, digital media, e-commerce, or retail media networks.
• Proven success scaling an ad network or B2B brand globally, creating demand generation funnels, and managing significant budgets.
• Exceptional storytelling and PR to translate AdTech concepts into commercial narratives.
• Experience managing cross-functional teams in a global multi-brand matrix.
• Masterful executive presentation and written communication in English.

Responsabilités

• Define and own the global brand identity and go-to-market positioning for Delivery Hero's advertising business across multi-brand portfolio.
• Design integrated multi-channel marketing campaigns to generate qualified leads and drive inbound ad spend from enterprise CPGs and agency desks.
• Architect presence at flagship global industry events and run executive roundtables and agency roadshows in key media hubs.
• Collaborate with sales to create collateral, pitch decks, case studies, and research whitepapers showing ROI and attribution.
• Align with Product Marketing to form a cohesive marketing strategy.
• Lead a centralized B2B marketing team and support regional ad teams across regions.

Connaissances

B2B marketing leadership

AdTech

Global brand scaling

Demand generation

Executive communication

Cross-functional leadership

Description du poste

Company Description

As the world's pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in around 65 countries worldwide, powered by tech, designed by people. As one of Europe's largest tech platforms, headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. We push hard, learn quickly and stay human along the way. It's this wonderful mix of high performance and real community that makes Delivery Hero a place where ambition and belonging grow side by side. If you're curious, collaborative and ready to dive deep into meaningful work, you'll fit right in.

Job Description

We are on the lookout for a Global Director of B2B Marketing to join us on our journey to always deliver amazing experiences.

Join the team driving brand growth and customer engagement across our markets. As part of our Marketing Team, you'll help shape strategies that build customer loyalty and optimize the effectiveness of our marketing investments. With each campaign and initiative, you'll play a key role in creating connections with millions of customers, positioning Delivery Hero as a leader in the market.

In this role you would elevate our retail media network into a globally recognized advertising brand. In this executive marketing role, you will build and execute the overarching B2B brand, demand generation, product marketing, and trade narrative across all regions. You will position Delivery Hero Retail Media as an essential platform for CPG brands, media agencies, and local merchants, translating complex first-party data capabilities into compelling commercial narratives that drive enterprise ad revenue.

Key Responsibilities

• Global B2B Strategy & Positioning: Define and own the global brand identity, narrative, and go-to-market positioning for Delivery Hero's advertising business across our multi-brand portfolio (Glovo, Talabat, foodpanda, PedidosYa).
• Demand Generation & Pipeline Growth: Design integrated multi-channel marketing campaigns (digital, account-based marketing, email, content) to generate qualified leads and drive inbound ad spend from enterprise CPGs and agency trading desks.
• Trade Marketing & Event Strategy: Architect our presence at flagship global industry events (e.g., Cannes Lions, DMEXCO, Shoptalk) and run high-touch executive roundtables and agency roadshows in key media hubs like London.
• Sales Enablement & Collateral: Partner with global and regional ad sales teams to create best-in-class commercial collateral, pitch decks, case studies, trade PR, and research whitepapers showcasing closed-loop ROI and retail attribution.
• Product Marketing Alignment: Collaborate with Product Marketing team to form a cohesive marketing strategy.
• Team Leadership & Matrix Alignment: Lead a centralized B2B marketing team while providing strategic direction and marketing toolkits to regional ad teams in MENA, APAC, LATAM, and Europe.

Qualifications

• Experience: 10+ years of B2B marketing leadership in AdTech, digital media, e-commerce, or retail media networks.
• Track Record: Proven success scaling an ad network or B2B brand globally, creating demand generation funnels, and managing significant event and campaign budgets.
• Storytelling & PR: Exceptional talent for converting complex AdTech concepts and first-party consumer data into memorable, high-impact commercial narratives and trade PR campaigns.
• Strategic Leadership: Deep experience managing cross-functional teams in a global, multi-brand matrix organization.
• Communication: Masterful executive presentation and written communication skills in English.

Additional Information

Ensuring you and all our Heroes are looked after, happy, and healthy is always on the menu. Because if you're in good shape, then we're in good shape.

Make the most of our hybrid working model and join the team for face-to-face connection and collaboration in our beautiful Berlin campus 2 days a week

• We offer 27 days holiday with an extra day on 2nd and 3rd year of service
• We will support you in developing yourself and your career growth opportunities: 1.000 € Educational Budget, Language Courses, Parental Support and access to the Udemy Business platform to explore a variety of online courses.
• Cash. Dough. Cheddar. Whatever you call it, we'll help you with it: Employee Share Purchase Plan, Sabbatical Bank, Public Transportation Ticket Discount, Life & Accident Insurance, Corporate Pension Plan
• All the yum: Digital Meal Vouchers and Food Vouchers.
• Get moving and release those wonderful, mind-boosting endorphins: Health Checkups, Meditation & Gym.

We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience.

Severely disabled applicants with equal qualifications will be given preferential consideration.