Director of B2B Marketing, Retail Media - Vendor

Delivery Hero; Berlin; Hybrid; EUR 150,000 - 230,000; Full time

Benefits offered by this job

Hybrid working model (Berlin campus)

27 days holiday

Educational Budget €1,000

Language courses

Parental support

Udemy Business access

Health & gym benefits

Employee share purchase plan

Pension plan

Job summary

Delivery Hero, based in Berlin, seeks a Global Director of B2B Marketing to turn first‑party data into the story that drives our retail media network across Glovo, Talabat, foodpanda, and PedidosYa. You’ll own the global B2B brand and demand engine, shaping the advertising business narrative that reaches millions of customers.

You’ll lead a central marketing team, design multi‑channel campaigns, and collaborate with ad sales, product marketing and regional teams to deliver a cohesive

Qualifications

• Significant B2B marketing leadership experience in AdTech, digital media, e-commerce or retail media networks.
• Track record scaling an ad network or B2B brand globally, building demand generation funnels and managing sizable event and campaign budgets.
• Skill in turning complex AdTech concepts and first-party consumer data into clear, memorable commercial narratives and trade PR campaigns.
• Experience leading cross-functional teams in a global, multi-brand matrix organization.
• Strong executive presentation and written communication skills in English.

Responsibilities

• Define and own the global brand identity, narrative and go-to-market positioning for Delivery Hero's advertising business across our multi-brand portfolio (Glovo, Talabat, foodpanda, PedidosYa).
• Design integrated multi-channel campaigns (digital, account-based marketing, email, content) that generate qualified leads and drive inbound ad spend from enterprise CPGs and agency trading desks.
• Shape our presence at flagship industry events such as Cannes Lions, DMEXCO and Shoptalk, and run executive roundtables and agency roadshows in key media hubs like London.
• Partner with global and regional ad sales teams to create pitch decks, case studies, trade PR and research whitepapers that show closed-loop ROI and retail attribution.
• Align with the Product Marketing team to deliver one cohesive go-to-market strategy.
• Lead a central B2B marketing team and give regional ad teams in MENA, APAC, LATAM and Europe strategic direction and marketing toolkits.

Skills

B2B marketing leadership

AdTech

Global brand scaling

Executive presentation

Cross-functional leadership

Job description

As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in around 65 countries worldwide, powered by tech, designed by people. As one of Europe’s largest tech platforms, headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. We push hard, learn quickly and stay human along the way. It’s this wonderful mix of high performance and real community that makes Delivery Hero a place where ambition and belonging grow side by side. If you’re curious, collaborative and ready to dive deep into meaningful work, you’ll fit right in.

Job Description

Bold voices. Big influence.

As a Global Director of B2B Marketing, you'll turn Delivery Hero's first-party data into the story that brings CPG brands, media agencies and local merchants to our retail media network. You'll own the global B2B brand and demand engine across Glovo, Talabat, foodpanda and PedidosYa, and set the narrative for an advertising business that connects with millions of customers.

Join the team driving brand growth and customer engagement across our markets. As part of our Marketing Team, you'll help shape strategies that build customer loyalty and optimize the effectiveness of our marketing investments. With each campaign and initiative, you'll play a key role in creating connections with millions of customers, positioning Delivery Hero as a leader in the market.

• Define and own the global brand identity, narrative and go-to-market positioning for Delivery Hero's advertising business across our multi-brand portfolio (Glovo, Talabat, foodpanda, PedidosYa).
• Design integrated multi-channel campaigns (digital, account-based marketing, email, content) that generate qualified leads and drive inbound ad spend from enterprise CPGs and agency trading desks.
• Shape our presence at flagship industry events such as Cannes Lions, DMEXCO and Shoptalk, and run executive roundtables and agency roadshows in key media hubs like London.
• Partner with global and regional ad sales teams to create pitch decks, case studies, trade PR and research whitepapers that show closed-loop ROI and retail attribution.
• Align with the Product Marketing team to deliver one cohesive go-to-market strategy.
• Lead a central B2B marketing team and give regional ad teams in MENA, APAC, LATAM and Europe strategic direction and marketing toolkits.

Qualifications

• Significant B2B marketing leadership experience in AdTech, digital media, e-commerce or retail media networks.
• A track record of scaling an ad network or B2B brand globally, building demand generation funnels and managing sizable event and campaign budgets.
• Skill in turning complex AdTech concepts and first-party consumer data into clear, memorable commercial narratives and trade PR campaigns.
• Experience leading cross-functional teams in a global, multi-brand matrix organization.
• Strong executive presentation and written communication skills in English.

Nice to have

• Established relationships with CPG brands, media agencies or agency trading desks.
• Hands-on experience with account-based marketing and marketing automation tools.
• Experience marketing across several regions, such as MENA, APAC, LATAM and Europe.
• Working knowledge of retail attribution and measurement.
• Ready to prepare for your interview? Check out the list of the 5 most common interview questions and answers created in collaboration with our recruiters.

Additional Information

• Make the most of our hybrid working model and join the team for face-to-face connection and collaboration in our beautiful Berlin campus 2 days a week
• We offer 27 days holiday with an extra day on 2nd and 3rd year of service
• We will support you in developing yourself and your career growth opportunities: 1.000 € Educational Budget, Language Courses, Parental Support and access to the Udemy Business platform to explore a variety of online courses.
• Get moving and release those wonderful, mind-boosting endorphins: Health Checkups, Meditation & Gym.
• Cash. Dough. Cheddar. Whatever you call it, we’ll help you with it: Employee Share Purchase Plan, Sabbatical Bank, Public Transportation Ticket Discount, Life & Accident Insurance, Corporate Pension Plan
• The power of getting together over some food is unrivaled. Here are a few ways to help you do that. All the yum: Digital Meal Vouchers and Food Vouchers.
• Wondering what relocating to Berlin is like? In this article, we’ve put together 10 things you should know about moving to Berlin and how Delivery Hero can support you. You can also visit our relocation hub and check out more information about moving to Berlin.

Heads up: exact benefits may look a little different for intern, working student, fixed-term, and part-time roles.

We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you.

We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just let us know with an email to our Inclusion Officer at [e-mail].

You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.