Director Marketing Training

PUMA Group; Herzogenaurach; On-site; EUR 90,000 - 135,000; Full time

Job summary

PUMA is seeking a senior marketing leader to shape and execute the global Training category strategy. You will drive cross-functional collaboration across design, product, and regional teams to deliver compelling campaigns and athlete storytelling.

You will manage a high-performing Training Marketing team, translate insights into action, and partner with stakeholders worldwide to grow brand preference and market share. This role requires international travel and a passion for sport.

Qualifications

• 8+ years of experience in Brand Marketing, Product/Category Marketing, or related field.
• University degree in Marketing, Business Administration, Communications, Sports Management, or related discipline.
• Extensive experience developing and executing global marketing strategies and leading teams.

Responsibilities

• Develop and lead the global marketing strategy for the Training category across the marketing mix.
• Drive seasonal and long-term marketing strategies with global toolkits and regional guidelines.
• Translate consumer insights into impactful marketing initiatives to strengthen brand and drive growth.
• Lead development of category communication strategies and product storytelling across seasons.
• Partner with Product Line Management, Design, Merchandising, Sports Marketing, Consumer Marketing and regional teams for integrated plans.
• Manage and develop the Training Marketing team through coaching, performance management, and recruitment.
• Build relationships with athletes, ambassadors, and agencies to maximize visibility and impact.
• Monitor market trends and KPIs, and provide actionable recommendations to central and regional teams.

Skills

Brand marketing

Marketing strategy

Category marketing

Leadership

Stakeholder management

Cross-functional collaboration

Analytics/KPIs

English fluency

Education

University degree in Marketing or related field

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION:

• Develop and lead the global marketing strategy for the Training category, ensuring a consistent and compelling representation of products, athletes, and training solutions across the entire marketing mix
• Drive the execution of seasonal and long-term marketing strategies by delivering global communication toolkits, defining guidelines for regional markets, and monitoring excellence in implementation across all channels
• Ensure consumer relevance by translating training consumer insights, athlete needs, product innovations, and category trends into impactful marketing initiatives that strengthen brand preference and drive business growth
• Lead the development of category communication strategies and franchise product storytelling across multiple seasons, ensuring alignment with brand and business objectives while reinforcing PUMA's position in the Training market
• Partner closely with Product Line Management, Design, Merchandising, Sports Marketing, Consumer Marketing, and regional teams to create integrated and consumer-centric marketing plans
• Manage and develop the Training Marketing team, fostering a high-performance culture through coaching, performance management, talent development, and recruitment
• Build and maintain strong relationships with athletes, ambassadors, training experts, agency partners, and key stakeholders to maximize category visibility, credibility, and business impact
• Monitor and communicate competitive landscape developments, market trends, fitness and training consumer behaviors, and emerging opportunities to Central Marketing and regional teams, providing actionable recommendations
• Track and evaluate key marketing KPIs, collaborate closely with Consumer and Commercial Marketing teams, and lead the creation of seasonal Sell‑In tools and category presentations to support commercial success and market expansion.

YOUR TALENT:

• 8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably within the sporting goods, fitness, training, lifestyle, or consumer goods industry
• University degree in Marketing, Business Administration, Communications, Sports Management, or a related discipline
• Extensive experience in developing and executing global marketing strategies, preferably within performance, fitness, training, or sports-related categories
• Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams in a global matrix organization
• Deep understanding of training and fitness consumers, brand building, integrated marketing communications, athlete and product storytelling, and category growth strategies
• Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs and business performance metrics
• Excellent stakeholder management, communication, and presentation skills, with the ability to influence senior leaders and cross-functional teams globally
• Strategic, proactive, and highly organized, with the ability to manage multiple priorities and drive results in a fast-paced environment
• Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset
• Fluent in English; additional language skills are considered a plus
• Passion for sports, fitness, and training, with a strong understanding of current consumer and industry trends
• Willingness to travel internationally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.