Director Global E-Commerce Commercial Excellence

PUMA SE; Herzogenaurach; On-site; EUR 180,000 - 240,000; Full time

Job summary

PUMA SE is seeking a seasoned leader to define and drive the global E-Commerce commercial strategy. You will partner with senior leaders to translate vision into actionable plans that drive growth, brand equity, and profitability across Web, App, and Marketplaces.

You will align cross-functional teams, manage governance and budgeting, and present strategy to the board. A track record in leading complex, matrix organizations within sport, fashion, or FMCG is preferred.

Qualifications

• At least 10 years of leadership experience in E-Commerce, commercial strategy, consulting or comparable roles.
• Deep understanding of global E-Commerce models, market dynamics, levers and performance drivers across Web, App, and Marketplaces.
• Proven ability to act as a trusted strategic partner to a VP or executive leader, translating priorities into decisions and governance.
• Strong commercial and analytical acumen, connecting financial and operational data to insights and executive recommendations.
• Outstanding stakeholder management and influencing skills to align senior leaders in a complex matrix organization.
• Excellent executive communication skills and ability to present clear recommendations to senior leadership and board.
• Proven ability to establish control-tower structures, prioritisation frameworks, cadence, and cross-functional governance.
• Strong programme leadership and change-management capabilities with track record of driving strategic initiatives to measurable impact.

Responsibilities

• Define and orchestrate global E-Commerce commercial strategy and priorities with Senior Global E-Commerce Leaders.
• Translate vision into a global strategy that wins consumers, strengthens brand equity and drives growth.
• Align strategy and projects across functions within E-Commerce Global Commercial team.
• Collaborate with Finance and regional teams to monitor performance and prepare for reviews.
• Lead annual budget and financial planning for E-Commerce with cross-regional coordination.
• Present strategy updates to senior audiences including the board.
• Oversee procurement and innovation leads to ensure high impact investments.
• Coordinate global commercial leads and project managers to deliver initiatives.

Skills

Leadership

Strategic thinking

Stakeholder management

Executive communication

Change management

Programme leadership

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION

• In close alignment with Senior Global E-Commerce Leaders [VP Global E-Commerce, Global E-Commerce Hub Leaders] orchestrate and facilitate the definition of global E-Commerce commercial strategy and priorities
• Translate the company’s overarching vision into a global E-Commerce commercial strategy that wins consumers, strengthens brand equity and accelerates profitable growth
• Drive overall alignment on strategy, priority and projects with all other key functions and business leaders within E-Commerce Global Commercial team
• Ensure close alignment with Director Commercial Strategy, supporting an aligned approach and unlocking x-channel opportunities
• Collaborate closely with VP and Senior Global E-Commerce Leaders to identify high value strategic growth projects, develop business cases for investment, and programme manage their development with leadership and key stakeholders.
• Collaborate with Finance, Global E-Commerce Leaders, and regional teams to monitor and report on commercial performance (including preparation for MBRs)
• Drive annual budget & financial planning process for E-Commerce including alignment across global & local (Budget / FC)
• Establish and manage meeting and comms cadence across global and local commercial E-Commerce teams
• Document global commercial guidance/guardrails and monitor market adherence
• Prepare and present strategy and update decks for senior audiences, including the board
• Oversee a strategic procurement function to ensure our vendor spending is high impact and high value
• Oversee a Global Commercial Innovation Lead, responsible for ensuring our innovation investments high impact and high value
• Indirectly Coordinate a team of global commercial leads/strategists and project managers

YOUR TALENT

• At least 10 years of relevant leadership experience in E-Commerce, commercial strategy, consulting or a comparable role, ideally within the sporting goods, fashion or FMCG industry
• Deep understanding of global E-Commerce business models, market dynamics, commercial levers and performance drivers across Web, App and Marketplaces
• Proven ability to act as a trusted strategic partner to a VP or executive leader, translating priorities into clear decisions, governance and coordinated execution
• Strong commercial and analytical acumen, with the ability to connect financial and operational data, identify risks and opportunities, and turn insights into executive-level recommendations
• Outstanding stakeholder management and influencing skills, with the confidence to align senior global, regional and cross-functional leaders in a complex matrix organisation
• Excellent executive communication skills and the ability to simplify complex topics, create compelling narratives and present clear recommendations to senior leadership and board-level audiences
• Demonstrated success in establishing control-tower structures, prioritisation frameworks, performance cadences and cross-functional governance for a global E-Commerce organisation
• Strong programme leadership and change-management capabilities, with a track record of driving multiple strategic initiatives from concept to measurable business impact

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.