Digital Marketing Director

Digital Vikings - Personalberatung für Digital - Commerce - Sales; München; Hybrid; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

Digital Vikings - Personalberatung für Digital - Commerce - Sales is partnering with an internationally growing consumer brand to hire a leader who unites performance marketing, digital brand campaigns, and CRM under one roof.

Based near Munich with hybrid on-site requirements (3–4 days in Munich), the role leads an international team and shapes the global customer journey across Europe and the US, optimizing traffic, ROAS, retention, and CLV.

Qualifikationen

• Several years of leadership experience in full-funnel D2C digital marketing.
• Proven track record in performance marketing, CRM, and email campaigns.
• Strong understanding of Google, Meta, display, affiliate channels and lifecycle marketing.
• Hands-on with GA4, SFMC, and Meta Ads Manager.
• Analytical mindset with data-driven decision making using KPIs like CLV and ROAS.
• Fluent English; German is a plus.

Aufgaben

• Develop and own the global digital marketing and CRM strategy across performance marketing, digital brand campaigns, and lifecycle communications.
• Steer campaigns across Google, Meta, display, affiliate, and email marketing for full-funnel impact.
• Scale personalization and marketing automation across the customer journey with leading tools and a CDP.
• Lead and develop an international team of performance, paid social, CRM, and retention specialists.
• Define and analyze KPIs to guide continuous optimization and regional support for Europe and the US.

Kenntnisse

Team leadership

Full-funnel D2C marketing

Performance marketing

Lifecycle marketing

Tools

GA4

Salesforce Marketing Cloud

Meta Ads Manager

Jobbeschreibung

An internationally growing consumer brand with a strong direct-to-consumer business is looking for a leader who brings performance marketing, digital brand campaigns, and CRM together under one roof.

About the Company

The company serves customers across numerous markets in Europe and the US, driving its digital and CRM business with an international team based in the greater Munich area.

Content, UX, merchandising, and brand marketing work closely together to shape the digital customer journey consistently across every touchpoint.

Your Responsibilities

• Develop and own the global digital marketing and CRM strategy across performance marketing, digital brand campaigns, and lifecycle communications.
• Steer campaigns across Google, Meta, display, affiliate, and email marketing, ensuring full-funnel impact.
• Scale personalization and marketing automation across the customer journey with leading marketing automations tools and a CDP.
• Lead and develop a growing international team of performance, paid social, CRM, and retention specialists.
• Define and analyze KPIs such as traffic, ROAS, conversion, retention, and CLV to guide continuous optimization.
• Support regional markets, including Europe and the US, with tailored digital strategies aligned to global brand objectives.

Your Profile

• Several years of leadership experience (minimum Teamlead) in full-funnel D2C digital marketing, ideally in an omni-channel environment.
• Proven track record in performance marketing, direct-to-consumer CRM, and email marketing.
• Strong understanding of key digital channels — Google, Meta, display, affiliate — as well as lifecycle marketing.
• Hands-on experience with tools such as Google Analytics 4, Salesforce Marketing Cloud, and Meta Ads Manager.
• Strong analytical mindset with experience in data-driven decision-making using KPIs like CLV and ROAS.
• Fluent English; German is a plus.

Why is the Role interesting?

• Well known and established consumer brand with strong international growth ambitions.
• Ownership of performance marketing, brand campaigns, and CRM in one role instead of siloed responsibility.
• Genuine test-and-learn culture with room to pilot new growth and targeting approaches.
• International team with leadership scope across multiple locations and markets.
• As the US business grows and marketing automation infrastructure expands, the role develops into the central interface between performance, brand, and CRM at a global level.

Flexibility -On-Site

• Hybrid working with a core base in Munich, working closely with an internationally distributed team. 3-4 days on-site presence in Munich is required.
• Applications from outside Germany with the desire to relocate to Munich, are welcome, too!