Director Performance Marketing (m/f/d)

United States Digital Space LLC; München; Vor Ort; EUR 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Hybrid work setup (3 office days per w

Work-from-anywhere up to 4 weeks/year

Competitive compensation + equity

30 days paid holiday

Dog-friendly office

Wellbeing resources

Mobility Discounts

On-site daycare

Annual Social Impact Day

Zusammenfassung

Westwing, Europe’s #1 in Beautiful Living e-commerce, is seeking a Director of Performance Marketing to own strategy, scaling, and optimisation of our performance engine across Europe. You will lead Analytics and Growth teams and partner with the CMO to drive profitable acquisition and LTV across markets.

You’ll build scalable processes, advance measurement frameworks (MMM, incrementality), and bridge data with premium brand storytelling while leading senior leaders in a fast-growing,

Qualifikationen

• 10+ years of Growth Marketing experience with a track record of profitable scale.
• 5+ years in leadership leading international cross-functional teams.
• Advanced data analysis, interpretation and modern measurement frameworks.
• Fluency in English and German for international collaboration.

Aufgaben

• Define and execute a comprehensive growth strategy across the full funnel.
• Lead and scale the Performance Marketing, Analytics, and Growth teams.
• Own the Multi-Touch Attribution model and measurement frameworks (MMM, incrementality).
• Bridge analytical rigor with premium brand intuition to maximise ROI.

Kenntnisse

Growth marketing

Performance marketing

Leadership

Data analysis

English & German fluency

Jobbeschreibung

JOIN OUR TEAMAs aDirector Performance Marketing, you will own the strategy, scaling, and optimisation of the company’s performance marketing engine across Europe, driving profitable customer acquisition, retention, and maximising customer lifetime value. Reporting directly to our Chief Marketing Officer and serving as a critical member of the Marketing Leadership team, you will define and execute our performance marketing roadmap across markets. You will lead a high-performing organisation with teams spanning across Performance Marketing, Analytics, and Growth processes. We are looking for someone who can seamlessly bridge analytical rigor with premium brand intuition, balancing high-level strategic vision with a hands-on, execution-focused mentality to maximise efficiency in a fast-paced environment. This position is permanent and based in Munich.

WHAT YOU'LL DO

Define and execute a comprehensive growth strategy across the full customer funnel aligned with overall business goals and the company’s premium brand equity, while partnering with cross-functional leadership (Marketing, Product, Commercial) and acting as a strategic advisor to the Executive teamLead and future-proof the company’s multi-million euro acquisition ecosystem across Europe, including Paid Social, SEA, SEO, GEO (Generative Engine Optimisation), Affiliate, and Creator MarketingIdentify, develop, and implement scalable internal processes, AI initiatives, and testing frameworks to enhance growth velocity and campaign executionContinuously analyse channel performance metrics to maximise ROI, leveraging data-driven insights to shift budgets dynamically across international marketsOwn and continuously refine the company’s Multi-Touch Attribution (MTA) model, andestablish best-in-class measurement frameworks, including incrementality testing, media mix modeling (MMM), as well as forecasting to connect marketing spend directly to business outcomes (LTV, CAC, EBITDA)Lead, mentor, and scale a diverse team of senior leaders and experts, embedding a data-driven mindset and culture of innovation and accountability to build a bridge between technical execution and creative thinking

YOU COME WITH

10+ years of professional experience in Growth Marketing, Performance Marketing, and e-commerce, with a proven track record of driving profitable growth at scale for a consumer-facing or marketplace brand5+ years of leadership experience with experience in scaling international, cross-functional teams and managing significant multi-million euro marketing budgetsA deep understanding of modern performance ecosystems combined with a passion for home & living, a strong commercial mindset, and the ability to connect marketing performance to business outcomes while respecting a premium brand’s identityAdvanced proficiency in data analysis, data interpretation, and modern measurement frameworks (attribution, MMM, incrementality testing)Readiness to operate in a fast-paced, high-growth, and international environment with a strong drive to innovate and take the company to the next levelFluency in English and German to ensure seamless collaboration with diverse local and international stakeholders

WHY WESTWING

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.

At the company, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

Here is what you can look forward to:

A high-performance culture built on trust, feedback and collaboration

An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone

A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen

Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas

A competitive compensation package including salary, benefits, and equity

30 days of paid holiday to rest, recharge, and come back ready to create

A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect

Exclusive discounts - 40% off the company Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers

Wellbeing support through mental health resources, sports memberships, and preventive care

Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet

Support for working parents, including our on-sitethe company Wichteldaycare and a partnership with multilingual provider Elly & Stoffl

One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower

Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

ABOUT USWestwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the the company Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (the company Business) and the the company Design Service. the company’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, the company is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at the company?” crowd.

Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.

DepartmentMarketing

Find Jobs in Germany on Arbeitnow