Digital Analytics Manager (m/f/d)

PAYBACK; München; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

30 vacation days

Hybrid work model

Sabbatical option

Free meals and beverages

In-house gym access

Team events

Job summary

PAYBACK is seeking a Digital Analytics Manager to enable effective Adobe Analytics usage across the organization. You will support business units with dashboards, data interpretation, tracking implementation, and analytics foundation maintenance.

You will collaborate with Product, Development, and Business teams to optimize digital analytics for web and the PAYBACK App, ensuring data quality and advising on tracking concepts and standards.

Qualifications

• Degree in a relevant field (Business Computer Science, Statistics, Mathematics, Business Administration, Economics)
• Practical experience in Digital Analytics with Adobe Analytics
• Experience implementing and optimizing tracking for web and app
• Collaboration with Product and Development teams to understand requirements
• Structured mindset and pragmatic problem solving
• Very good English and German skills

Responsibilities

• Shape PAYBACK’s Digital Analytics strategy with the team and stakeholders
• Develop functional and technical tracking concepts for digital channels, especially the PAYBACK App
• Ensure high data quality and optimize tracking implementations
• Advise Product and Development teams on tracking concepts and analytics
• Support Adobe Analytics as a self-service solution and create standardized dashboards for business units
• Lead analytics projects and advance methods, processes, and standards

Skills

Digital Analytics

Dashboarding

Data quality

Stakeholder collaboration

English

German

Education

Degree in Business/CS/Statistics/Math/Economics

Tools

Adobe Analytics

Job description

Contract type: Limited (2 year), full-time (40h/week), starting as soon as possible

About the role

As a Digital Analytics Manager (m/f/d), you will be responsible for enabling the effective use of Adobe Analytics across the organization by supporting business units in building dashboards and interpreting data. You will also be responsible for tracking implementation, ensuring data quality, and maintaining a reliable analytics foundation. Working closely with Product, Development, and Business teams, you will actively shape and further develop PAYBACK’s Digital Analytics landscape.

• You shape PAYBACK’s Digital Analytics strategy together with the Digital Analytics team and our business stakeholders
• You develop functional and technical tracking concepts for our digital channels, especially the PAYBACK App
• You ensure high data quality and continuously optimize existing tracking implementations
• You advise Product and Development teams on tracking, measurement concepts, and digital analytics
• You support the use of Adobe Analytics as a self-service solution and create standardized dashboards for our Business Units
• You lead analytics projects and drive the further development of methods, processes, and standards within the Digital Analytics environment

You’re a great fit for this role if …

• You have successfully completed a degree in (Business) Computer Science, Statistics, Mathematics, Business Administration, Economics, or a comparable field
• You own practical experience in Digital Analytics and are confident working with Adobe Analytics
• You have experience implementing and optimizing tracking solutions for web and app environments
• You enjoy collaborating with Product and Development teams and understand their requirements
• You approach complex challenges with a structured mindset and develop pragmatic solutions
• You stand out through your team spirit, sense of ownership, and very good English as well as German skills

Conditions & benefits

Flexibility: 30 vacation days plus the option to purchase additional leave, hybrid working (2 days home office/week), option for a sabbatical

Food & drinks: Mostly free, healthy, and varied meals, fresh fruit and popcorn daily, as well as coffee and tea

Health & fitness: Free access to our in-house gym, health weeks, on-site massages and physiotherapy treatments

Culture: Team events, social days, and an open “come as you are” culture, dogs welcome, commitment to female leadership

Development: Individual training and development opportunities within the team and across the organization

Mobility: Subsidized Germany ticket, central location with direct subway access, job bike leasing

Why PAYBACK?

PAYBACK is the leading loyalty program in Germany and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.

With more than 1,000 employees in Munich, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable value. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.

The PAYBACK GROUP values diversity – come as you are