Design Director Corporate Branding

Landor; Hamburg; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid/remote work

Company pension

Deutschlandticket

Urban Sports Club membership

LinkedIn Learning access

Headspace

Job summary

Landor, part of WPP, is seeking a senior brand system lead to architect and champion comprehensive brand identities for global clients. You will mentor designers and project managers, ensuring cohesive execution across real-world applications while guiding creative strategy and client relationships.

The role emphasizes leadership, strategic thinking, and implementing scalable brand systems, with a hybrid/remote setup and collaboration across international teams.

Qualifications

• Ability to translate complex requirements into a brand system
• Experience leading designers and project managers
• Strong understanding of brand systems and implementation
• Advanced design sense with business impact

Responsibilities

• Develop and execute a comprehensive brand system and implementation strategy for global clients
• Lead, mentor, and inspire a team of designers and project managers
• Provide day-to-day creative leadership for project and account teams
• Lead design teams and manage/report on project statuses

Skills

Brand system

Team leadership

Creative direction

Client collaboration

AI for brand management

Project management

Design leadership

Tools

Adobe Creative Suite

Figma

Frontify

Job description

Do you think in systems rather than individual screens? Do you love turning complex requirements into clear structures, reusable patterns and compelling experiences? Then this role could be the perfect fit for you.

We are Landor, part of WPP

• World-leading brand experts,
• underpinned by the most expansive strategic & creative capabilities in our category.
• We make brands more valuable and less vulnerable.
• We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.
• Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What you’ll do

As part of ourCorporate Brandingteam, you playa pivotal role in ensuring that our clients' brands are not only conceptualized brilliantlyandexecuted flawlessly,but also communicated in an inspiring way to a wide variety of brand users.

• You develop and execute a comprehensive brandsystem andimplementation strategy for global clients, ensuring that the brand's visual identity is effectively translated into real-world applications.
• Lead, mentor, and inspire a team of designers and project managers, fostering a collaborative and innovative work environment.
• Apply your creative vision, strategic thinking, and exceptional leadership to proactively provide day-to-day creative leadership and management of project and account specific teams.
• Take on the creative management and system developmentof projects by leading design teams and manage and report on project statuses as required.

What you’ll need

• Understanding bold thinking and how it translates into design
• Understanding of how design affects business success
• Ability to partner with Client Services to maximize your effectiveness as aprogramlead
• Creative impact and ability to manage the complete delivery of projects
• Demonstrable success in leading, motivating and communicating
• Proactive approach to technology, software, and industry innovations –especially AI for brand management and automation
• Ability to perform consistently and reliably with a willingness to increase professional responsibilities, skills, and understanding of broader market issues
• Solid design experience in a similar creative environment for numerous years with a strong focus onbrand systemsand implementation
• Comprehensive experience in Adobe Creative Suite, Figma and Frontify
• Fluent English AND German language skills to communicate with our teams and clients

What We Offer You

With us, you won't just find a job, but an environment where you can thrive. We offer flexibility through hybrid and remote working, internationality in a global team, flat hierarchies, and space for your ideas. And that's not all: in addition to the familiar fruit basket, we support you with a contribution to your company pension plan, the Deutschlandticket, a discounted Urban Sports Club membership, corporate benefits with attractive discounts, access to LinkedIn Learning and Headspace, and much more!

Our commitment to Diversity

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.