DACH Senior Brand Manager (m/f/d)

gsknch; München; On-site; EUR 90,000 - 140,000; Full time

Job summary

Haleon in Munich seeks a DACH Senior Brand Manager to own the brand's long-term direction and drive sustainable growth in the DACH market. You will be the local business owner, translating insights into impactful market actions and leading cross-functional initiatives across Sales and Marketing.

You will partner with regional and global teams, manage brand performance, and ensure strong consumer and customer value delivery, while fostering a high-performance, agile culture.

Qualifications

• Bachelor's and Master's degree in Marketing, Business, or related field.
• Several years of Marketing or Brand Management experience in FMCG or Consumer Health.
• Strong strategic, analytical, and operational marketing capabilities.
• Proven stakeholder management and cross-functional collaboration in a matrix organization.
• Strong communication and influencing skills across organizational levels.
• Fluency in German and English.

Responsibilities

• Develop and execute the sub-brand strategy and 3-year marketing plan.
• Own and deliver brand growth objectives with KPI focus.
• Lead innovation development and launch execution with global/local teams.
• Manage P&L with Sell In, Sell Out, Market Share metrics.
• Drive performance monitoring and optimize A&P investments.
• Lead cross-functional collaboration with Sales, Finance, and Marketing teams.

Skills

Brand management

Marketing strategy

Stakeholder management

Cross-functional collaboration

Communication skills

Bilingual German/English

Education

Bachelor's and Master's degree in Marketing/Business or related field

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role description

The DACH Senior Brand Manager (m/f/d) serves as the local business owner for the brand, with overall responsibility for shaping its long-term direction and ensuring sustainable growth within the DACH market. Acting as the key link between local, regional, and global teams, the role combines strategic thinking, commercial acumen, and strong leadership to translate business opportunities into impactful market actions. Operating in a highly matrixed environment, the Senior Brand Manager champions local consumer and customer needs, drives alignment across stakeholders, and plays a pivotal role in maximizing brand value and business performance.

Key Responsibilities

• Develop and execute the sub‑brand strategy and 3‑year marketing plan, including portfolio management, innovation pipeline development, media investment planning, and growth initiatives to drive brand penetration and business performance.
• Own and deliver brand growth objectives, ensuring excellence in execution and taking proactive actions to optimize performance against key commercial and brand KPIs.
• Lead innovation development and launch execution, partnering with global category teams and local stakeholders to successfully bring both global and locally driven innovations to market.
• Manage business and financial performance, with accountability for P&L delivery, including Sell In, Sell Out, Market Share, Profitability, Penetration, and other key business metrics.
• Drive performance monitoring and resource optimization, leveraging consumer, customer, market, and competitive insights to identify opportunities and effectively manage A&P investments.
• Lead cross‑functional collaboration and project management, partnering closely with Sales, Shopper & Customer Marketing, Finance, Expert, and Global teams, while sharing best practices across local markets and the wider EMEA organization.

Qualifications & Experience

Basic Qualifications

• Bachelor's and Master's degree in Marketing, Business, or a related field
• Relevant commercial experience, including several years of Marketing or Brand Management experience, ideally within FMCG, Consumer Health, OTC, or similarly fast‑paced consumer‑focused industries
• Strong strategic, analytical, and operational marketing capabilities, with a proven ability to translate consumer, customer, and market insights into business and brand growth initiatives
• Proven stakeholder management and cross‑functional collaboration skills, with experience working effectively in a matrix organization
• Strong communication and influencing skills with the ability to build trusted relationships across organizational levels
• Fluency in German and English

Preferred Qualifications

• Passion for brand building and consumer‑centric marketing, with a strong focus on creating meaningful consumer experiences and driving sustainable growth
• Experience managing internal and external partners, including agencies and cross‑functional stakeholders
• Strong project management skills with the ability to manage multiple priorities and drive execution in a dynamic environment
• Sound financial acumen and experience managing marketing investments and budgets
• Growth mindset, learning agility, and adaptability in fast‑paced and changing business environments
• Hands‑on approach with a strong sense of ownership and accountability for delivering results

Job Posting End Date

2026-10-24

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the developme