Digital Commerce Manager (m/f/d)

Haleon; München; On-site; EUR 90,000 - 120,000; Full time

Job summary

Haleon in München is seeking a Digital Commerce Manager (m/f/d) to drive omnichannel growth across the DACH region by connecting insights, content, media, CRM and commerce into a high-performing ecosystem. You will identify opportunities, run pilots and scale successful programs across international teams.

Leading across Marketing, Sales, Data, and local/global teams, you will transform insights into measurable commercial impact and accelerate performance while delivering business results.

Qualifications

• Bachelor’s degree required in Marketing, Business, Digital Commerce, or related field.
• Proven track record in digital marketing and omnichannel management across strategy, execution and optimization.
• Ability to translate strategies into actionable plans, pilots, and scalable programs.

Responsibilities

• Own the omnichannel strategy for DACH across brands and customer journeys.
• Identify white spaces and build pilots to scale new opportunities.
• Translate benchmarks and trends into clear recommendations and decisions.
• Coach and elevate omnichannel planning for brand teams (journeys, messaging, channel mix).
• Create best practices and SOPs to accelerate teams.
• Define lead/lag KPIs, track performance monthly, optimize based on learnings.
• Align measurement standards with global teams and improve ROI evaluation.

Skills

Digital marketing

Omnichannel management

Strategy to action

Analytics and KPIs

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Digital Commerce

Tools

CRM platforms

Content & media coordination

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role description

The Digital Commerce Manager (m/f/d) is responsible for driving digital growth by connecting customer insights, content, media, CRM and commerce into a high-performing omnichannel ecosystem. This role identifies, tests and scales new business opportunities across audiences, partners, platforms and business models, transforming insights into measurable commercial impact. Working at the intersection of Marketing, Sales, Data and international teams, the Digital Commerce Manager brings together strategy and execution to accelerate performance, unlock growth potential and deliver business results.

Key Responsibilities

• Own the omnichannel strategy for DACH: set the direction, priorities and roadmap across brands and customer journeys
• Spot and unlock new business opportunities: identify white spaces, build pilots, scale what works
• Turn insights into action: benchmark trends/competitors and translate them into clear recommendations and decisions
• Enable brand teams: coach, guide and elevate omnichannel planning (journeys, messaging, channel mix, personalization)
• Build repeatable playbooks: create best practices, SOPs and “ways of working” that make teams faster and better
• Measure what matters: define lead/lag KPIs, track performance monthly, optimize based on learnings
• Make ROI real: align on measurement standards with global teams and improve how investments are evaluated

Qualifications & Experience

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Digital Commerce, or a related field
• Strong experience in digital marketing and omnichannel management, with a proven track record across strategy, execution, and performance optimization
• Demonstrated ability to translate strategies into actionable plans, pilot initiatives, and scalable programs
• Strong analytical skills with experience using KPIs, dashboards, testing methodologies, and ROI-driven decision-making
• Excellent stakeholder management and collaboration skills, with the ability to influence cross-functional teams without direct authority

Preferred Qualifications

• Experience identifying, testing, and scaling new digital growth opportunities, including new audiences, platforms, partners, or business models
• Growth-oriented and innovative mindset, with a strong sense of curiosity, agility, and a bias for action
• Experience working across international markets and collaborating with global and local teams
• Strong understanding of CRM, content, media, e-commerce, and customer journey optimization
• Experience working at the intersection of Marketing, Sales/Commercial, and Data Analytics functions to drive business performance and growth initiatives

Location – this role is based in:

MünchenBarthstraße

This job posting closes on: 23.09.2026

This position is a grade: 8

Job Posting End Date 2026-10-28

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.