Customer Marketing Specialist

Jobtailor; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Customer Marketing Specialist in Germany to lead lifecycle programmes across onboarding, adoption and long-term engagement. You will drive advocacy through case studies, testimonials and peer reviews, while guiding migrations to core platforms and PLG upgrade campaigns.

Strong writing and analytics are essential. Collaborating with PMM and sales, you will track performance, report on KPIs and iterate based on data to fuel product-led growth.

Qualifikationen

• Three or more years of experience in customer marketing, lifecycle marketing, or retention marketing in a B2B technology or SaaS environment.
• Demonstrated experience contributing meaningfully to customer advocacy programmes, including case study development.
• Familiarity with PLG motions, product‑led conversion campaigns, and migration or transition marketing programmes is a strong advantage.
• Proficiency with marketing automation and CRM platforms (Salesforce, Pardot, or equivalent); experience with CS platforms (WalkMe, Totango, or similar) is advantageous.
• Strong writing skills with the ability to produce customer‑facing content across formats – emails, guides, case studies, and campaign copy.
• Analytical mindset with experience reporting on programme performance and iterating based on results.
• Background in finance technology, ERP, EPM, FP&A, or adjacent categories strongly preferred.
• Bachelor's degree, preferably in Marketing, Business, or a related field.

Aufgaben

• Build and execute lifecycle marketing programmes across the customer base – onboarding, adoption, and long-term engagement.
• Help drive customer advocacy: develop and manage the case study pipeline, coordinate testimonials and peer review submissions.
• Develop and execute migration marketing campaigns that guide customers from acquired or legacy products to the core EPM platform.
• Support the PLG motion for freemium-enabled products – working with PMM to build upgrade campaigns that convert product‑qualified accounts into paying customers.
• Track and report on programme performance across retention, advocacy, migration, and PLG KPIs.

Kenntnisse

Lifecycle marketing

Customer advocacy

PLG campaigns

Marketing automation

CRM platforms

Content writing

Data analysis

B2B SaaS

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

Pardot

WalkMe

Totango

Jobbeschreibung

Responsibilities

• Build and execute lifecycle marketing programmes across the customer base – targeting onboarding, adoption, and long-term engagement.
• Help drive customer advocacy: develop and manage the case study pipeline, coordinate testimonials and peer review submissions.
• Develop and execute migration marketing campaigns that guide customers from acquired or legacy products to the core EPM platform.
• Support the PLG motion for freemium-enabled products – working with PMM to build upgrade campaigns that convert product‑qualified accounts into paying customers.
• Track and report on programme performance across retention, advocacy, migration, and PLG KPIs.

Qualifications

• Three or more years of experience in customer marketing, lifecycle marketing, or retention marketing in a B2B technology or SaaS environment.
• Demonstrated experience contributing meaningfully to customer advocacy programmes, including case study development.
• Familiarity with PLG motions, product‑led conversion campaigns, and migration or transition marketing programmes is a strong advantage.
• Proficiency with marketing automation and CRM platforms (Salesforce, Pardot, or equivalent); experience with CS platforms (WalkMe, Totango, or similar) is advantageous.
• Strong writing skills with the ability to produce customer‑facing content across formats – emails, guides, case studies, and campaign copy.
• Analytical mindset with experience reporting on programme performance and iterating based on results.
• Background in finance technology, ERP, EPM, FP&A, or adjacent categories strongly preferred.
• Bachelor's degree, preferably in Marketing, Business, or a related field.

Core Competencies

Demonstrates expertise in customer marketing and lifecycle marketing, with a strong focus on customer advocacy and migration marketing campaigns. Proficient in utilizing marketing automation and CRM platforms to track performance and drive product‑led growth.