CRM Marketing Specialist

Fever; München; Hybrid; EUR 55.000 - 85.000; Vollzeit

Benefits dieser Stelle

Health insurance

Discount on Fever events

Flexible remuneration via Cobee

Gympass membership

Home office friendly

Zusammenfassung

Fever is seeking a CRM professional to drive lifecycle marketing across mobile and web, focusing on personalised, data-driven communications. You will collaborate with Marketing, Product, and Data teams to optimize CRM journeys and campaigns, leveraging Salesforce Marketing Cloud and ESPs to boost engagement and revenue.

The role requires 2–3+ years of experience, fluency in English and German, and strong HTML copywriting skills. This is a hybrid position based in Madrid with global scope.

Qualifikationen

• 2–3+ years of experience in CRM, Digital Marketing, Lifecycle Marketing, or a related field.
• Experience working in mobile and web environments.
• Hands-on experience with Salesforce Marketing Cloud.
• Experience using ESP platforms such as Mailchimp, SendGrid, or similar tools.
• Proficiency in HTML.
• Strong copywriting skills and ability to adapt messaging to different audiences and channels.
• Experience developing and optimizing CRM flows that drive customer engagement and revenue.
• Strong understanding of customer segmentation and personalization strategies.
• Analytical and data-driven mindset, with the ability to translate data into actionable insights.
• Experience with A/B testing methodologies and dynamic content/templates.
• Highly organized, proactive, and detail-oriented.
• Able to prioritize effectively and manage multiple projects in a fast-paced environment.
• Strong communication and collaboration skills.
• Fluent in English and German.

Aufgaben

• Support the development and execution of Fever’s CRM strategy across multiple channels, with a particular focus on email, push notifications, and in-app messaging.
• Manage the activation of customer data to deliver personalized, relevant, and engaging communications throughout the customer lifecycle.
• Continuously optimize multi-channel communication plans and retention strategies to improve engagement, customer experience, and revenue generation.
• Work closely with the CRM Manager to define customer lifecycle stages, communication frameworks, and contact strategies across all touchpoints.
• Help identify and develop key customer segments to improve targeting, personalization, and overall CRM effectiveness.
• Build, execute, and optimize automated CRM journeys and lifecycle campaigns.
• Conduct A/B tests and implement learnings to improve campaign performance and customer engagement.
• Analyze customer behavior, transactional, demographic, and lifestyle data to generate actionable insights and marketing recommendations.
• Own weekly and monthly CRM reporting, performance analysis, and ad hoc deep dives.
• Monitor campaign success metrics, ensuring all activities are measurable, insight-driven, and aligned with business objectives.
• Collaborate with Marketing, Product, Data, and other cross-functional teams to ensure a seamless customer experience across channels.
• Stay up to date with CRM best practices, emerging technologies, and industry trends to continuously improve performance and processes.

Kenntnisse

CRM strategy

Salesforce Marketing Cloud

HTML

Email marketing

Copywriting

Customer segmentation

A/B testing

Data analysis

English & German fluency

Tools

Salesforce Marketing Cloud

Mailchimp

SendGrid

Jobbeschreibung

Hey there!

We’re Fever, the world’s leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting‑edge technology and data‑driven approach, we’re revolutionizing the way people engage with live entertainment.

Every month, our platform inspires over 300 million people in more than 55 countries to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences.

Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award‑winning experiences, and are backed by several leading global investors!

To achieve our mission, we are looking for bar‑raisers with a hands‑on mindset who are eager to help shape the future of entertainment!

Ready to be part of the experience? Let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet the Team

CRM: The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back.

We craft targeted communications, special offers, and data‑driven insights to strengthen loyalty and improve every interaction.

Join us and help turn first‑time users into lifelong fans.

What You’ll Do

• Support the development and execution of Fever’s CRM strategy across multiple channels, with a particular focus on email, push notifications, and in‑app messaging.
• Manage the activation of customer data to deliver personalized, relevant, and engaging communications throughout the customer lifecycle.
• Continuously optimize multi‑channel communication plans and retention strategies to improve engagement, customer experience, and revenue generation.
• Work closely with the CRM Manager to define customer lifecycle stages, communication frameworks, and contact strategies across all touchpoints.
• Help identify and develop key customer segments to improve targeting, personalization, and overall CRM effectiveness.
• Build, execute, and optimize automated CRM journeys and lifecycle campaigns.
• Conduct A/B tests and implement learnings to improve campaign performance and customer engagement.
• Analyze customer behavior, transactional, demographic, and lifestyle data to generate actionable insights and marketing recommendations.
• Own weekly and monthly CRM reporting, performance analysis, and ad hoc deep dives.
• Monitor campaign success metrics, ensuring all activities are measurable, insight‑driven, and aligned with business objectives.
• Collaborate with Marketing, Product, Data, and other cross‑functional teams to ensure a seamless customer experience across channels.
• Stay up to date with CRM best practices, emerging technologies, and industry trends to continuously improve performance and processes.

This position will be hybrid and based in Madrid.

Who You Are

• 2–3+ years of experience in CRM, Digital Marketing, Lifecycle Marketing, or a related field.
• Experience working in mobile and web environments.
• Hands‑on experience with Salesforce Marketing Cloud.
• Experience using ESP platforms such as Mailchimp, SendGrid, or similar tools.
• Proficiency in HTML.
• Strong copywriting skills and ability to adapt messaging to different audiences and channels.
• Experience developing and optimizing CRM flows that drive customer engagement and revenue.
• Strong understanding of customer segmentation and personalization strategies.
• Analytical and data‑driven mindset, with the ability to translate data into actionable insights.
• Experience with A/B testing methodologies and dynamic content/templates.
• Highly organized, proactive, and detail‑oriented.
• Able to prioritize effectively and manage multiple projects in a fast‑paced environment.
• Strong communication and collaboration skills.
• Fluent in English and German.

Why You’ll Love It Here

• Opportunity to have a real impact in a high‑growth global category leader.
• 40% discount on all Fever events and experiences.
• Work in a location in the heart of Madrid, with possible travel across our markets.
• Home office friendly and flexible schedule.
• Responsibility from day one and professional and personal growth.
• Great work environment with a young, international team of talented people to work with!
• Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee.
• English and Spanish Lessons.
• Gympass Membership.
• We have free food, drink and fruit at the office!
• Possibility to receive in advance part of your salary by Payflow.

Thank you for considering joining Fever. We cannot wait to learn more about you!

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.

If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice