Publishing Manager – Market & Concepts

Crazy Labs Ltd.; Deutschland; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Maternity support

Health coverage

Annual team trips

Gifts on birthdays and job anniversary

Remote-friendly culture

Job summary

CrazyLabs Ltd. is seeking a Publishing Manager – Market & Concepts to shape mobile game concepts from market trends and insights. You’ll work at the intersection of market dynamics, creative strategy, and AI-assisted development with external studios and internal teams.

The role emphasizes turning trends into testable concepts, rapid validation, and leadership in publishing. A hands-on, fast-moving, and analytical mindset is essential for success within our remote-friendly team.

Qualifications

• 3+ years in mobile games across publishing, product, game development, or creative strategy.
• Strong understanding of mobile game genres, trends, mechanics, and creative patterns.
• Proven ability to translate trends into briefs, references, and testable ideas.

Responsibilities

• Research mobile game trends, genres, mechanics, creatives, and player behavior.
• Identify market opportunities and new game directions.
• Turn insights into concepts, briefs, references, and testable ideas.

Skills

Mobile games

Creative strategy

AI tools

Cross-functional teamwork

English fluency

Tools

Figma

Claude

Cursor

Unity

Job description

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!We’re looking for a Publishing Manager – Market & Concepts to help us discover the next generation of mobile game hits.You’ll work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development - identifying opportunities and shaping concepts into testable products. If you are:Experienced in mobile gaming and always curious about what’s nextGreat at breaking down successful games, mechanics, and creativesAble to turn trends and insights into strong game conceptsComfortable working with external studios and multiple internal teamsHands-on with AI tools for ideation, visuals, research, or prototypingFast-moving, curious, analytical, and high-ownershipStrong technical orientation and ability to quickly learn new tools, and workflows. Then you might be a great match for CrazyLabs.As a Publishing Manager, you will:Research mobile game trends, genres, mechanics, creatives, and player behaviorIdentify promising market opportunities and new game directionsTurn insights into concepts, briefs, references, and testable ideasTest and validate new conceptsUse AI to accelerate ideation, visual exploration, and prototypingReview market and test signals to decide what to pursue, iterate, or stopShare learnings and opportunities across the Publishing teamRequirements:What we’re looking for:3+ years in mobile games across publishing, product, game development, game design, creative strategy,Strong understanding of mobile game genres, trends, mechanics, and creative patternsAbility to explain why a game or concept worksExperience creating briefs, references, presentations, or product feedbackExperience working with external partners or cross-functional teamsPractical experience with AI toolsStrong written and verbal EnglishHybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools.CrazyLabs commitmentsEmployee benefits are part of our love language. Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts — and so, so much more!Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.The Future is Crazy, Join the Lab!