Conversion Copywriter & Content Lead

Jobgether SRL; Deutschland; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote work

Creative ownership

AI-powered workflows

Flexible engagement

Job summary

Jobgether SRL in Germany is seeking a Conversion Copywriter & Content Lead to shape performance-driven copy across outbound, paid ads, landing pages, emails, LinkedIn, and content assets. You will own messaging, test angles, adapt to founder voices, and collaborate with AI tools while keeping strategic editorial judgment to drive replies, clicks, and booked calls.

This remote, full-time role offers creative ownership across campaigns and the opportunity to blend copywriting with growth marketing

Qualifications

• Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.
• A track record of generating measurable results through your copy, with the ability to demonstrate impact on business outcomes.
• Strong ability to write in different voices and personalities for diverse audiences.
• Practical experience using AI tools as part of your writing workflow, with the ability to refine AI-generated content.
• Strong commercial and marketing instincts with understanding of psychology behind clicks and conversions.

Responsibilities

• Own conversion-focused copy across cold email sequences, paid ads, landing pages, newsletters, and LinkedIn content.
• Develop messaging, angles, hooks, structures, and calls to action that drive action.
• Write content for different audiences and founder voices while maintaining authenticity.
• Collaborate with AI tools and creative resources to produce content efficiently with strategic direction.
• Continuously evaluate copy based on reply rates, click-throughs, conversions, and booked calls.
• Approach work with a growth mindset, prioritizing commercial outcomes over word count or aesthetics.
• Contribute to campaign strategy by understanding what motivates prospects to engage and convert.
• Take ownership of messaging quality and performance.

Skills

Direct-response copywriting

B2B SaaS copywriting

Voice adaptability

AI-assisted writing

Growth mindset

English writing

Overlap with Lisbon time

IT services/B2B tech familiarity

Tools

AI tools

Job description

Conversion Copywriter & Content Lead based in Germany.

This is a high-impact content and conversion role focused on turning attention into measurable business growth.
You’ll own copy across outbound, paid advertising, landing pages, email, LinkedIn, and content assets.
The role combines creative writing with strong commercial thinking and a relentless focus on performance.
You’ll work across multiple channels and adapt messaging to different audiences, campaigns, and founder voices.
AI is an important part of the workflow, but your judgment, editing, and strategic thinking will remain essential.
Success is measured through tangible outcomes such as replies, clicks, leads, conversions, and booked calls.
It’s an environment for a results-driven copywriter who wants meaningful creative ownership and direct influence on growth.

Responsibilities

• Own conversion-focused copy across cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels.

• Develop compelling messaging, angles, hooks, structures, and calls to action that encourage prospects to take action.

• Write and adapt content for different audiences, campaigns, and distinct founder voices, maintaining authenticity and consistency.

• Partner with AI tools and creative resources to produce content efficiently while providing the strategic direction and editorial judgment needed to make outputs effective.

• Continuously evaluate and improve copy based on reply rates, click-through rates, conversion rates, leads generated, and calls booked.

• Approach every assignment with a growth mindset, prioritizing commercial outcomes over word count, aesthetics, or writing for its own sake.

• Contribute to campaign strategy by understanding what motivates prospects to click, respond, convert, buy, or book a call.

• Take ownership of messaging quality and performance rather than relying on designers or other team members to determine whether the copy works.

Requirements

• Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.

• A track record of generating measurable results through your copy, with the ability to demonstrate how your work contributed to business outcomes.

• Strong ability to write in different voices and personalities, adapting tone and messaging to suit specific individuals and audiences.

• Practical experience using AI tools as part of your writing workflow, combined with the ability to challenge, edit, refine, and improve AI-generated content.

• Strong commercial and marketing instincts, with a clear understanding of the psychology behind clicks, replies, conversions, purchases, and booked meetings.

• Native-level English writing skills, with exceptional command of language, tone, clarity, and persuasion.

• Ability to maintain at least 4 hours of daily overlap with Lisbon time.

• A performance-oriented mindset and willingness to prioritize measurable impact over purely creative or brand-focused writing.

• Experience with MSPs, IT services, cybersecurity, or B2B technology is a strong plus.

• Candidates whose experience is primarily long‑form SEO, brand storytelling, or purely editorial writing may be less suited to the role.

Benefits

• Remote, full-time opportunity, with fractional arrangements also considered.

• Significant creative ownership across multiple marketing channels and campaigns.

• Opportunity to work at the intersection of copywriting, growth marketing, AI, and conversion optimization.

• Performance-focused environment where the impact of your work is measured through tangible business results.

• Exposure to diverse campaigns, audiences, founder voices, and marketing channels.

• Opportunity to use and shape AI-powered content workflows while maintaining strategic and editorial ownership.

• Flexible engagement structure for candidates interested in either a full-time or fractional opportunity.