Workingstudent B2C SEO & AI Search (x/f/m)

Doctolib (France); Berlin; Hybrid; EUR 21,000 - 22,000; Part time

Benefits offered by this job

Hybrid work

Doctolib Academy

Deutschlandticket

28 vacation days

EU/UK travel up to 10 days

Health insurance

Lunch/grocery subsidies

Urban Sports Club

Breakfast in office

Job summary

Doctolib in Berlin is seeking a Working Student for B2C SEO and AI Search to support content discovery, optimization, and analytics. You will work up to 20 hours weekly, gaining hands-on experience with WordPress CMS, SEO tools, and AI-powered search initiatives.

The role blends content editing, keyword research, and cross-functional collaboration within a fast-growing health-tech environment. Ideal candidates are pursuing marketing or related studies, fluent in German and English, with interest

Qualifications

• Enrolled in marketing, media, communications, journalism, business administration or similar field.
• Part-time: up to 20 hours per week during semester.
• Excellent written and verbal communication in German and English.

Responsibilities

• Support content SEO, CMS editing, and optimize copy for patients and search.
• Conduct keyword research, competitor analysis, and report SEO performance using tools like Google Search Console and Semrush.
• Explore generative AI-supported SEO work and collaborate with marketing teams.

Skills

German proficiency

English proficiency

WordPress CMS

Content editing

Keyword research

SEO analytics

AI tools familiarity

Education

Marketing/communications studies

Tools

Google Search Console

Semrush

Claude

Gemini

ChatGPT

Canva

Job description

Doctolib is looking for you to join our Patient Marketing team in Berlin as a Working Student in B2C SEO and AI Search (x/f/m)Patient Marketing helps Doctolib reach patients in Germany with relevant, useful content and strengthen access to healthcare. In this role, you will support content discoverability, content quality, conversion, data analysis, and AI-supported search initiatives.

What you’ll do

As a working student in B2C SEO and AI Search, you will support us in the following areas:

• Content SEO, CMS and editing: support content strategies, maintain WordPress content, and optimize copy for patients and search
• Keyword research, competitor analysis, and reporting: analyze the German health market and monitor SEO performance using tools such as Google Search Console and Semrush
• AI search and cross-functional support: explore generative‑AI‑supported SEO work and collaborate with B2C Marketing and Patient Content

Working with us, you will learn:

• How SEO and AI search are applied in a fast‑growing health‑tech company
• Practical experience in content optimization, CMS workflows, and SEO analytics
• How to collaborate across local and international marketing teams

Who you are

If you don't have the exact profile described below, but you feel this job description matches your skill set.

• Are studying marketing, media, communications, journalism, business administration, or a similar field, can work up to 20 hours per week during the semester, and have excellent written and verbal communication skills
• Speak German C2 and English C1 level; French or Italian is a plus
• Are familiar with a CMS such as WordPress and with AI tools such as Claude, Gemini, or ChatGPT

Now, it would be fantastic if you:

• Have first experience in SEO or content marketing and with tools such as Google Search Console or Keyword Planner
• Have initial experience with Canva or an interest in translation and generative AI
• Have previous experience in marketing, communications, journalism, editorial work, publishing, or healthcare

What we offer

• A structured and personalized onboarding program through our Doctolib Academy, as well as a wide range of in‑house training opportunities
• A flexible working model that allows for hybrid and office‑based work
• A Deutschlandticket sponsored by Doctolib, or reimbursement of your semester ticket
• 28 vacation days per year (calculated pro rata according to your working schedule)
• The opportunity to work from EU countries or the UK for up to 10 days per year (eligible after 6 months)
• Company health insurance with many additional benefits and subsidies (eligible after 6 months)
• Regular breakfast in the office and subsidies for your lunch or grocery shopping
• A subsidized sports program with our partner Urban Sports Club

The Interview Process

• First Interview with the Hiring Manager
• Case study Interview

Job Details

• Working Student in part‑time: up to 20 hours per week
• Duration: 12 months
• Workplace: Berlin
• Salary: €15 gross/hour - (€16 gross/hour from January 2027)
• Start date: November 2026
• Hybrid setup with 2 office days per week

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all.

You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.

To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications.

If you require any accommodation, please let us know for support during the hiring process.

Join us in building the healthcare we all dream of!

All information provided is processed by Doctolib for application management. Please contact hr.dataprivacy(at)doctolib.com to exercise your rights.