Storyteller

Salt; Düsseldorf; On-site; EUR 70,000 - 100,000; Full time

Job summary

Salt is seeking a Storytelling & Content Lead to shape authentic, engaging content and connect with audiences across channels. You will blend strategic thinking with hands-on creation, crafting stories that resonate across video, social, editorial and emerging formats.

You will push boundaries by exploring AI-driven tools to enhance content creation and scale impact, while collaborating with internal teams to translate complex topics into clear, audience-focused narratives.

Qualifications

• Proven storytelling ability across channels.
• Experience shaping content strategy and audience engagement.
• Ability to lead end-to-end content projects.
• Comfort with AI tools and emerging technologies.
• Experience in music or audio industries.
• Ability to translate complex topics into engaging narratives.

Responsibilities

• Develop and deliver a content and storytelling strategy that builds audience engagement and brand affinity.
• Identify and uncover authentic stories across customers, communities, employees, partners and products.
• Create compelling multi-channel content across video, social, editorial, podcast and digital platforms.
• Lead content projects from concept through to production, publication and performance analysis.
• Collaborate with internal stakeholders to translate complex topics into engaging, audience-focused narratives.
• Experiment with AI tools and emerging technologies to enhance content creation, efficiency and audience engagement.

Skills

Storytelling

Content strategy

Cross-channel content

Video production

Audience engagement

Stakeholder influence

Tools

Video editing software

Analytics tools

CMS

Job description

A fast-growing global consumer brand is looking for a Storytelling & Content Lead to help shape how it connects with audiences through authentic, engaging and innovative content.

This is a unique opportunity for someone who thinks beyond traditional marketing and content plans. We're looking for a creative storyteller who can uncover compelling narratives, develop standout content and build meaningful connections with audiences across multiple channels.

As the business continues its transformation into a more AI-enabled and creator-led organisation, you'll play a key role in defining how stories are discovered, created and brought to life at scale.

You'll combine strategic thinking with hands-on content creation, working across video, social, editorial and emerging formats to create content that people genuinely want to engage with.

Key Responsibilities:

• Develop and deliver a content and storytelling strategy that builds audience engagement and brand affinity.
• Identify and uncover authentic stories across customers, communities, employees, partners and products.
• Create compelling multi-channel content across video, social, editorial, podcast and digital platforms.
• Lead content projects from concept through to production, publication and performance analysis.
• Collaborate with internal stakeholders to translate complex topics into engaging, audience-focused narratives.
• Experiment with AI tools and emerging technologies to enhance content creation, efficiency and audience engagement.

What We're Looking For:

• A storyteller first and marketer second.
• Experience working across Music, Audio industries
• Someone who spots stories others miss and knows how to bring them to life.
• A creator who thrives in fast-moving environments and enjoys building things from scratch.
• An individual who embraces experimentation, innovation and new ways of working.
• Someone equally comfortable developing strategy, creating content and influencing stakeholders.
• A naturally curious person with a passion for people, culture, creativity and emerging technology.
• Someone who embraces AI and not just the tech side