Storytelling and narrative lead

Jobgether; Deutschland; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote working environment

Annual learning budget USD 2,000

Annual compensation reviews

Optional travel for team gatherings

Job summary

Jobgether, listed on behalf of a partner company, seeks a Storytelling and Narrative Lead in Germany to shape content strategy and strengthen brand positioning. You will lead a content marketing team, oversee the full content lifecycle, and collaborate with cross-functional teams to deliver engaging, SEO-driven narratives.

The role emphasizes coaching writers, optimizing workflows, and leveraging analytics to maximize reach and impact across the region.

Qualifications

• 5+ years in content marketing or related field, preferably tech
• 2+ years in management or team leadership
• Portfolio showing authoritative, engaging written content
• Practical knowledge of SEO and GEO with relevant tools
• Strong editing, editorial, and storytelling skills
• Experience coaching writers and developing storytelling skills
• Strong organizational, analytical abilities with KPI experience
• Excellent cross-functional collaboration skills
• Bachelor's degree in marketing, communications, or related discipline
• Interest in technology, open-source software, and marketing tech

Responsibilities

• Develop and execute a content strategy aligned with business objectives and brand positioning
• Lead and mentor the content marketing team
• Own the end-to-end content calendar and ensure efficient workflows
• Maintain high content quality, accuracy, and brand alignment across channels
• Collaborate with web and growth engineering teams to optimize content for SEO and AI-driven discovery
• Apply SEO and GEO strategies to improve visibility and performance
• Lead quarterly content planning with stakeholders
• Monitor content performance and identify opportunities for improvement
• Align messaging across teams to support integrated campaigns
• Improve production and reuse through automation and capacity planning

Skills

Editorial judgment

Storytelling

Leadership

SEO

Content strategy

Analytics

Project management

KPIs

Communication

Education

Bachelor's degree in marketing/communications

Tools

SEO tools

GEO

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Storytelling and Narrative Lead based in Germany.

We are seeking an experienced storytelling and narrative leader to shape content strategy and strengthen brand positioning within a global technology environment. In this role, you will lead a content marketing team and ensure that every piece of content supports business objectives while maintaining a consistent, authoritative voice. You will oversee the full content lifecycle, from strategic planning and editorial calendars to production, optimization, and performance measurement. Working closely with marketing, product, brand, and engineering teams, you will develop narratives that communicate complex technology topics clearly and effectively. You will also coach content specialists, improve production processes, and leverage SEO, generative engine optimization, analytics, and automation to increase reach and impact. This is a fully remote opportunity within the EMEA region, with regular international team gatherings.

Accountabilities

• Develop and execute a content strategy aligned with business objectives, brand positioning, SEO, and broader marketing priorities.

• Lead and manage the content marketing team, providing direction, coaching, and support to strengthen storytelling and narrative development skills.

• Own the end-to-end content calendar, ensuring clear planning, efficient workflows, and smooth coordination of content production.

• Establish and maintain high standards for content quality, accuracy, consistency, and brand alignment across all channels.

• Collaborate with web and growth engineering teams to optimize content for search engines and AI-driven discovery platforms.

• Apply SEO and generative engine optimization (GEO) strategies to improve content visibility, relevance, and performance.

• Facilitate quarterly content planning sessions with content specialists, product management, and marketing stakeholders.

• Monitor content performance indicators, analyze results, and use insights to identify opportunities for improvement.

• Align messaging across marketing, product, and brand teams to ensure consistent support for integrated campaigns.

• Improve content production and reuse processes through experimentation, automation, and effective capacity planning.

Requirements

The ideal candidate combines strong editorial judgment and storytelling expertise with proven leadership, operational discipline, and a genuine interest in technology. You should be comfortable managing a team, optimizing content processes, and connecting creative work to measurable business results. Key qualifications include:

• At least 5 years of experience in content marketing or a related field, preferably within technology companies.

• At least 2 years of experience in a management or team leadership position.

• A strong portfolio demonstrating the ability to create authoritative, engaging, and high-quality written content.

• Practical knowledge of SEO and GEO, including experience with relevant tools and SEO-driven content planning.

• Excellent project management skills, with the ability to build efficient content production workflows and improve content reuse.

• Experience coaching writers and developing their storytelling, editorial, and narrative skills.

• Strong organizational and analytical abilities, including experience with KPIs, performance reporting, and capacity planning.

• Excellent communication and interpersonal skills, with the ability to collaborate across content, marketing, product, brand, and engineering teams.

• A bachelor's degree in marketing, communications, or a relevant discipline.

• A strong interest in technology, open-source software, and the use of technology in marketing.

• A proactive problem-solving mindset, with the ability to take ownership of challenges and drive projects through to completion.

• Excellent attention to detail and a commitment to quality, accuracy, and high editorial standards, combined with the flexibility to adapt to changing priorities.

Benefits

• Fully remote working environment, with a long-standing distributed work culture.

• Annual personal learning and development budget of USD 2,000.

• Annual compensation reviews.

• Recognition and rewards for individual contributions.

• Annual holiday leave.

• Parental leave.

• Employee Assistance Programme.

• Opportunities to travel internationally and meet colleagues at team gatherings, typically held two to four times per year.

• Competitive base compensation determined by geographical location, experience, knowledge, and skills.

• Potential eligibility for additional rewards, including annual bonuses and other incentives depending on the role.

• Benefits may vary depending on the candidate's work location.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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