Consumer Insights Research Expert (m/f/d) for Cooking Appliances

Midea Europe GmbH; Stuttgart; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Remote working options

Training programs

Job summary

Midea Deutschland is seeking a seasoned Consumer Insights professional to drive European home appliance research and translate insights into actionable product strategy. You will lead studies, analyze data, and collaborate with R&D, Product Management, and Marketing to foster innovation.

The role emphasizes moderating interviews, presenting findings to international teams, and shaping go-to-market strategies with a strong, cross-cultural focus. Fluency in English is essential; German is a plus.

Qualifications

• Completed studies in Market Research, Consumer Psychology, Business Economics or comparable education.
• Min. 5 years of working experience in consumer insights, consumer research and user experience test.
• Experience with durable products (home appliances) is a strong advantage.
• European market knowledge with quantitative and qualitative research execution and analysis; hands-on interview moderation.
• Strong communication and stakeholder management in intercultural environments.
• Self-driven, result-oriented with analytical and consultative skills.
• Excellent English skills; German language skills are a plus.

Responsibilities

• Development of Consumer Insights- and Market Research projects for the European home appliance market.
• Creation of data driven decision basics for R&D and Product Management strategic initiatives.
• Identify consumer needs, market trends and growth potential with recommendations for innovations and new products.
• Support improvement of product development and go-to-market strategies with consumer and competitor insights.
• Lead qualitative and quantitative research projects from questions to results, presenting to international stakeholders from R&D, Product Management and Marketing.

Skills

Stakeholder management

Analytical skills

Communication

English language

German language

Education

Degree in Market Research / Consumer Psychology / Business Economics

Job description

Your responsibilities

Position overview: Understanding target consumers by conduction research projects and analysis to deliver actionable insights to improve products and lead innovation.

Key responsibilities:

• Development of Consumer Insights- and Market Research - Projects for the European home appliance market
• Creation of data driven decision basics for R&D and Product Management strategic initiatives
• Identification of consumer needs, market trends and growing potential with recommendations for innovations and new products
• Supporting improvement of product development and go-to-market strategies generating valuable insights based on consumer and competitor analysis
• Guidance of the whole process of qualitative and quantitative research projects with definition of relevant questions, analysis of results and presentation to international stakeholders from R&D, Product Management and Marketing

Your profile

• Completed studies in Market Research, Consumer Psychology, Business Economics or comparable education.
• Min. 5 years of working experience in consumer insights, consumer research and user experience test.
• Previous experience in durable products (e.g. home appliances,) is considered as strong advantage
• Very familiar with European markets with solid knowledge and experience in conception, execution and analysis of quantitative and qualitative research; hands-on experience in conducting/ moderating consumer interviews.
• Very good communication and stakeholder management skills, working in an intercultural environment
• Self-driven and result-oriented, entrepreneurial spirit withstrong analytical and consultative skills
• Excellent English skills in both written and spoken, German language skills are a big plus.

What we offer

• An international working environment with opportunities for professional growth.
• Flexible working hours and remote working options.
• A collaborative culture focused on quality and innovation.
• Access to training programs and career development initiatives.
• Employee benefit programs, including private pension contributions and lunch allowance.

Contact details

If you have any questions contact Claudia Wiker, [e-mail].