Intern Global Brand & Consumer Insights (m/f/d)

BSH Bosch und Siemens Hausgeräte GmbH; München; On-site; EUR 13,000 - 17,000; Full time

Benefits offered by this job

Flexible working hours

35h/week

Induction and integration support

Eye level cooperation

Inspiring hands-on team

Job summary

BSH Hausgeräte GmbH in Munich offers a 3–6 month internship in marketing and consumer insights. You will support the global brand and consumer insights agenda, collaborate with regional teams across continents, and help measure marketing and showroom performance with data-driven insights.

Ideal candidates bring a strong analytical mindset, MS Office skills, and an interest in luxury brand marketing. The role includes induction support, a 35h workweek, and an international team environment.

Qualifications

• Currently pursuing a BSc/MSc in Marketing, Luxury Brand Management, Business Administration, Economics, or Media/Communication.
• Focus on luxury brands is a plus.
• Proficient with MS Office; Power BI experience is an advantage.
• Analytical mindset with interest in consumer insights and data-driven storytelling.
• Structured, independent working style with ability to collaborate in an international team.

Responsibilities

• Support the global brand and consumer insights agenda for Gaggenau, working closely with regional marketing teams across Europe, Asia and the Americas
• Contribute to the measurement and reporting of global marketing and showroom performance, translating data into insights for management
• Support projects that inform brand strategy and customer experience decisions
• Explore how AI and new tools can improve how the team works with data and insights

Skills

Analytical mindset

Data-driven storytelling

Independent working style

Team collaboration

Interest in consumer insights

Education

BSc/MSc in Marketing or related field

Tools

MS Office

Excel

PowerPoint

Power BI

Job description

Enjoy the inspiring environment that enables you to realize your potential at BSH Home Appliances Group: As a leading manufacturer of home appliances and solutions, we improve people’s quality of life and enjoy the trust of millions of consumers. Whether it is one of our global brands – Bosch, Siemens, Gaggenau and Neff – or a local brand, they all thrive on the excellence of our teams. Different individuals, united by a common goal, contribute their personal skills and passion. We are determined to empower each one of them. Join us now and give your career a home.

BSH Hausgeräte GmbH | Munich | Full time | | from December 2026

Your responsibilities

Are you well-versed in theory and now looking for practical experience in a dynamic company? Then use your talent and expertise to help us with the following tasks

• Support the global brand and consumer insights agenda for Gaggenau, working closely with regionalmarketing teams across Europe, Asia and the Americas
• Contribute to the measurement and reporting of global marketing and showroom performance,translating data into insights for management
• Support projects that inform brand strategy and customer experience decisions
• Explore how AI and new tools can improve how the team works with data and insights

Your profile

• BSc/MSc studies in Marketing, Luxury Brand Management, Business Administration, Economics, Media/Communication; focus on luxury brands is a plus
• Confident handling of MS Office, in particular Excel and PowerPoint; initial experience with Power BIis an advantage
• Analytical mindset with a strong interest in consumer insights, brand marketing and data-drivenstorytelling
• Structured and independent working style, with the ability to collaborate in an international teamenvironment
• Duration: 3-6 months, starting 1 Dec. Open to mandatory and voluntary internships; enrolment at auniversity for the full duration of the internship

Your benefits

• Flexible organization of working hours by means of time account
• 35h / week
• Support during induction and integration into the team
• Cooperation at eye level and appreciative working atmosphere
• Working in an inspiring team with a hands-on mentality