Consumer Insights Research Expert (m/f/d) for Cooking Appliances

GoHiring GmbH; Stuttgart; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

International working environment

Flexible working hours / remote

Collaborative culture focused on QA &

Training programs and career growth

Pension contributions and lunch, etc.

Job summary

Midea Europe GmbH is seeking a Consumer Insights Research Expert to understand target consumers through research and analysis, delivering actionable insights to improve products and drive innovation. You will lead projects across Europe and present findings to R&D, Product Management and Marketing.

The ideal candidate has 5+ years in consumer insights, strong communication, and hands-on experience with both qualitative and quantitative methods, plus English fluency and German as a plus.

Qualifications

• Completed studies in Market Research, Consumer Psychology, Business Economics or comparable education.
• Min. 5 years of working experience in consumer insights, consumer research and user experience test.
• Experience with durable products (e.g. home appliances) is a strong advantage.
• Solid knowledge of European markets and experience in quantitative and qualitative research, incl. moderating interviews.
• Excellent English, German language skills are a plus.

Responsibilities

• Develop Consumer Insights- and Market Research projects for the European home appliance market.
• Create data-driven decision baselines for R&D and Product Management.
• Identify consumer needs and market trends with innovation recommendations.
• Support product development and go-to-market strategies with insights.
• Lead qualitative and quantitative research projects, analyzing results for international stakeholders.

Skills

Communication

Stakeholder mgmt

Analytical skills

Intercultural teamwork

English proficiency

Education

Completed studies in Market Research, Consumer Psychology, Business Economics or comparable education

Job description

Consumer Insights Research Expert (m/f/d) for Cooking Appliances

Position overview: Understanding target consumers by conduction research projects and analysis to deliver actionable insights to improve products and lead innovation.

Key responsibilities:

• Development of Consumer Insights- and Market Research - Projects for the European home appliance market
• Creation of data driven decision basics for R&D and Product Management strategic initiatives
• Identification of consumer needs, market trends and growing potential with recommendations for innovations and new products
• Supporting improvement of product development and go-to-market strategies generating valuable insights based on consumer and competitor analysis
• Guidance of the whole process of qualitative and quantitative research projects with definition of relevant questions, analysis of results and presentation to international stakeholders from R&D, Product Management and Marketing

Your profile

• Completed studies in Market Research, Consumer Psychology, Business Economics or comparable education.
• Min. 5 years of working experience in consumer insights, consumer research and user experience test.
• Previous experience in durable products (e.g. home appliances,) is considered as strong advantage
• Very familiar with European markets with solid knowledge and experience in conception, execution and analysis of quantitative and qualitative research; hands-on experience in conducting/ moderating consumer interviews.
• Very good communication and stakeholder management skills, working in an intercultural environment
• Self-driven and result-oriented, entrepreneurial spirit with strong analytical and consultative skills
• Excellent English skills in both written and spoken, German language skills are a big plus.

What we offer

• An international working environment with opportunities for professional growth.
• Flexible working hours and remote working options.
• A collaborative culture focused on quality and innovation.
• Access to training programs and career development initiatives.
• Employee benefit programs, including private pension contributions and lunch allowance.

MAKE YOURSELF AT HOME - With this slogan, Midea Group has been committed to enriching households and people's lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation and logistics. Every day more than 190,000 employees from over 200 countries develop products and solutions for the world of tomorrow.

Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story.