Consumer Insights Manager

GetYourGuide; Berlin; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Annual growth budget

Hybrid working

Team event budget

AI tools access

Monthly transport & fitness budget

GetYourGuide activity discounts

Language reimbursement

Health and wellness benefits

Job summary

GetYourGuide is seeking an experienced Insights professional to turn customer and brand research into decision-ready recommendations. You will run studies end-to-end, keep brand health dashboards current, and partner with stakeholders across Brand, PR/Comms, Data/Analytics, and CRM to drive the learning agenda.

You will build strong relationships with internal teams, work on segmentation and campaign evaluation, and pilot AI-enabled analysis methods to sharpen strategy and creative.

Qualifications

• 5+ years in insights, research, strategy, or brand analytics (agency or client-side).
• Proven ability to run studies end-to-end and translate signals into decisions.
• Strong communication and storytelling with data.
• Initiative and ownership; able to drive projects independently.
• Collaborative across functions and with external partners.
• Curiosity: experiment with new tools and methods including AI.
• Hands-on with surveys, trackers, BI tools, spreadsheets; comfortable with basic stats.
• Experience in segmentation, brand/creative testing, and campaign effectiveness studies.
• Experience briefing/coordinating freelancers or agencies on projects.
• Excellent written and spoken English; additional languages are a plus.

Responsibilities

• Lead research projects end-to-end: segmentation, messaging testing, and campaign measurement.
• Maintain brand health dashboards and reporting cadence.
• Identify learning gaps and map knowledge needs.
• Support cross-functional teams (Creative, Marketing, PR) with insights readouts.
• Produce concise one-pagers and exec summaries; contribute to insights roadshows.
• Pilot AI-assisted analysis and synthesis tools to speed up work.
• Collaborate with Brand, PR/Comms, Data/Analytics, CRM, and UXR stakeholders.

Skills

Insights

Research

Strategy

Brand analytics

Communication

Ownership

Collaboration

Curiosity

Segmentation

Brand testing

Campaign measurement

Freelancer management

English proficiency

Tools

Looker

Google Analytics

Job description

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

Your Mission

You’ll turn customer and brand research into clear, decision-ready insights — leading select studies end-to-end, keeping our brand health reporting sharp, and partnering closely with the Head of Global Customer & Market Insights to advance the wider learning agenda.

What You’ll Do

• Lead research projects end-to-end: drivers/barriers, Category Entry Points, message/concept testing, segmentation, and ad/campaign measurement — choosing the right method and balancing rigor vs. speed for each brief.
• Keep brand health measurement running smoothly: maintain the tracking dashboards and reporting cadence.
• Contribute to the learning agenda: help map knowledge gaps in your focus areas, propose and prioritize research questions.
• Support Creative, Supply Marketing and PR: design and run dedicated pre/post studies, help with partner selection, and prepare campaign readouts that sharpen strategy and creative.
• Make insights accessible and actionable: produce crisp one-pagers and exec summaries for your studies, contribute to “insights roadshows,” and help maintain a searchable insights library.
• Help modernize the toolkit: pilot AI-assisted analysis and synthesis tools, test new methods, and share what works with the wider team.
• Build strong working relationships across Brand, PR/Comms, Data/Analytics, CRM, and UXR representing insights confidently in your own projects and forums.
• Partner with and support the Head of Global Customer & Market Insights on key strategic initiatives: prepare materials for exec and leadership audiences, help drive cross-functional alignment, and step in to represent the function when needed.
• Coordinate with our research freelancer and help brief and manage agencies on assigned projects (scoping, timelines, SOWs).
• Champion ethics and quality: uphold research best practices, privacy, and inclusive, unbiased language in surveys and stimuli.

Your Toolkit

• 5+ years in insights, research, strategy, or brand analytics (agency or client-side); travel, marketplace, or consumer tech experience is a plus, not a must
• A track record of running well-designed studies independently and translating mixed signals (reports, trackers, qual/quant) into simple, decision-ready recommendations.
• Solid research craft: writing tight briefs, sound method design and sampling, avoiding bias, and storytelling with evidence.
• Strong communication skills: you translate data into “so what / now what” and adjust depth for execs vs. working teams.
• Initiative and ownership: you drive your projects independently, while knowing when to loop in the Head or elevate a decision.
• A collaborative mindset: you build trust and alignment with stakeholders across functions, even under competing priorities.
• Curiosity: you test new tools and methods and keep an eye on industry thinking (behavioral science, jobs-to-be-done, consumer psychology).
• Hands-on with survey platforms and trackers; comfortable with BI tools (e.g., Looker/GA), spreadsheets, and light stats. Comfortable using AI tools to speed up analysis and synthesis.
• Experience running (or closely supporting) segmentation, brand/creative testing, and campaign effectiveness studies.
• Some experience briefing or coordinating freelancers or agencies on individual projects.
• Excellent written and spoken English; additional languages are a plus.

How We’ll Measure Impact

• Quality, rigor and timeliness of the studies you lead; stakeholder satisfaction (CSAT/NPS) with your work.
• Brand health reporting delivered accurately and on schedule, with issues flagged early.
• Adoption of your insights by stakeholders — “insights-to-action” in your projects.
• Visible contribution to the wider learning agenda and to initiatives led by the Head of Global Customer & Market Insights.

How We’ll Make Your Career Journey Extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with a quarterly team event budget
• Access to leading AI tools plus the resources and budget to get the most out of them
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.