Consumer Insights Manager

GetYourGuide; Berlin; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Annual growth budget

Hybrid work model (3 days in-office)

Wellness benefits

Language reimbursement

Job summary

GetYourGuide in Berlin is seeking a senior insights professional to lead studies from design to recommendations, turning customer and brand research into decision-ready insights, and supporting the Head of Global Customer & Market Insights.

You will run end-to-end projects, maintain brand health dashboards, map knowledge gaps, and help modernize the toolkit with AI-assisted analysis. Strong English, 5+ years, collaboration with cross-functional teams.

Job description

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head togetyourguide.careers to take the first step.

Your Mission

You’ll turn customer and brand research into clear, decision-ready insights — leading select studies end-to-end, keeping our brand health reporting sharp, and partnering closely with the Head of Global Customer & Market Insights to advance the wider learning agenda.

What you’ll do

• Lead research projects end-to-end: drivers/barriers, Category Entry Points, message/concept testing, segmentation, and ad/campaign measurement — choosing the right method and balancing rigor vs. speed for each brief.
• Keep brand health measurement running smoothly: maintain the tracking dashboards and reporting cadence.
• Contribute to the learning agenda: help map knowledge gaps in your focus areas, propose and prioritize research questions.
• Support Creative, Supply Marketing and PR: design and run dedicated pre/post studies, help with partner selection, and prepare campaign readouts that sharpen strategy and creative.
• Make insights accessible and actionable: produce crisp one-pagers and exec summaries for your studies, contribute to “insights roadshows,” and help maintain a searchable insights library.
• Help modernize the toolkit: pilot AI-assisted analysis and synthesis tools, test new methods, and share what works with the wider team.
• Build strong working relationships across Brand, PR/Comms, Data/Analytics, CRM, and UXR representing insights confidently in your own projects and forums.
• Partner with and support the Head of Global Customer & Market Insights on key strategic initiatives: prepare materials for exec and leadership audiences, help drive cross-functional alignment, and step in to represent the function when needed.
• Coordinate with our research freelancer and help brief and manage agencies on assigned projects (scoping, timelines, SOWs).
• Champion ethics and quality: uphold research best practices, privacy, and inclusive, unbiased language in surveys and stimuli.

Your Toolkit

• 5+ years in insights, research, strategy, or brand analytics (agency or client-side); travel, marketplace, or consumer tech experience is a plus, not a must
• A track record of running well-designed studies independently and translating mixed signals (reports, trackers, qual/quant) into simple, decision-ready recommendations.
• Solid research craft: writing tight briefs, sound method design and sampling, avoiding bias, and storytelling with evidence.
• Strong communication skills: you translate data into “so what / now what” and adjust depth for execs vs. working teams.
• Initiative and ownership: you drive your projects independently, while knowing when to loop in the Head or elevate a decision.
• A collaborative mindset: you build trust and alignment with stakeholders across functions, even under competing priorities.
• Curiosity: you test new tools and methods and keep an eye on industry thinking (behavioral science, jobs-to-be-done, consumer psychology).
• Hands-on with survey platforms and trackers; comfortable with BI tools (e.g., Looker/GA), spreadsheets, and light stats. Comfortable using AI tools to speed up analysis and synthesis.
• Experience running (or closely supporting) segmentation, brand/creative testing, and campaign effectiveness studies.
• Some experience briefing or coordinating freelancers or agencies on individual projects.
• Excellent written and spoken English; additional languages are a plus.

How we’ll measure impact

• Quality, rigor and timeliness of the studies you lead; stakeholder satisfaction (CSAT/NPS) with your work.
• Brand health reporting delivered accurately and on schedule, with issues flagged early.
• Adoption of your insights by stakeholders — “insights-to-action” in your projects.
• Visible contribution to the wider learning agenda and to initiatives led by the Head of Global Customer & Market Insights.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with a quarterly team event budget
• Access to leading AI tools plus the resources and budget to get the most out of them
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.