China-Germany Business Director

Cross Border Talents; München; Remote; EUR 180,000 - 240,000; Part time

Benefits offered by this job

Remote work

Job summary

Cross Border Talents is seeking a Sales Director (Country Manager) to lead Germany's offline sales and channel ecosystem. This entrepreneurial role offers high autonomy, ownership of strategy, and potential growth into General Manager as the business scales.

You will build from scratch, recruit and manage a local team, and coordinate closely with Global HQ in China. Fluent English and German, plus native Chinese, are required to engage local partners and drive market expansion.

Qualifications

• 8+ years of experience in offline sales and channel development.
• Background in tools, 3C electronics, mobile phones, or consumer electronics.
• Strong experience in B2C channel sales.
• Minimum 3 years managing teams of 10+ people.
• Proven record of building and scaling local sales organizations.

Responsibilities

• Develop and execute the offline sales and channel strategy for Germany.
• Build and manage dealer, distributor, and reseller networks.
• Drive B2C channel development through offline and hybrid models.
• Define and implement go-to-market, pricing, and brand positioning strategies.
• Establish sales targets, budgets, KPIs, and performance tracking.
• Recruit, train, and manage a local sales team.
• Maintain strong relationships with key local partners and stakeholders.
• Conduct market research and competitor analysis.
• Collect customer and channel feedback to support product optimization.
• Coordinate closely with HQ teams (product, supply chain, logistics, marketing).

Skills

Offline sales

Channel development

B2C sales

Team leadership

Market expansion

Job description

Location: Remote (based in Germany )
Work Model: 100% Remote
Location: Remote (Based in Germany)
Salary: Approx. 2 million RMB/year (60%-70% base + 30%-40% performance-based commission & bonus) – Negotiable & open
Contract Type: Local third-party agency contract (until in-country entity is established)
Work Model: 100% Remote

Company Overview:

Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment. With operations in over 200 countries and a strong base of satisfied customers, the company is committed to offering high-quality products at competitive prices. Their international expansion strategy focuses on building localized teams and sales infrastructures to better serve customers across key global markets.

As part of their strategic growth in Europe, our client is seeking an entrepreneurial and results-driven Sales Director to lead market operations in Germany.

About the Role

The Sales Director (Country Manager) will be responsible for building and scaling the offline sales and channel ecosystem in their assigned country.

This is a high-autonomy, entrepreneurial role, ideal for candidates who want to:

• Build a market from scratch
• Own strategy, execution, and results
• Grow into a General Manager position as the business scales

The role works closely with Global HQ (China) while leading all local market operations.

Key Responsibilities

• Develop and execute the offline sales and channel strategy for Germany .
• Build and manage dealer, distributor, and reseller networks
• Drive B2C channel development through offline and hybrid models
• Define and implement go-to-market, pricing, and brand positioning strategies
• Establish sales targets, budgets, KPIs, and performance tracking
• Recruit, train, and manage a local sales team
• Maintain strong relationships with key local partners and stakeholders
• Conduct market research and competitor analysis
• Collect customer and channel feedback to support product optimization
• Coordinate closely with HQ teams (product, supply chain, logistics, marketing)

Experience

• 8+ years of experience in offline sales and channel development
• Background in tools, 3C electronics, mobile phones, or consumer electronics
• Strong experience in B2C channel sales
• Minimum 3 years managing teams of 10+ people
• Proven record of building and scaling local sales organizations

Industry Background (Highly Preferred)

• Mobile phones / smartphones
• 3C electronics
• Professional tools & equipment

Language & Profile

• Native Chinese speaker (mandatory)
• Fluent in English (working level or above)
• Fluent in German language
• Strong understanding of European local markets
• Well-connected with distributors, dealers, and retail partners

Legal

• Must be legally eligible to work in Germany .