Campaign Marketing Manager DACH - German

Qlik; München; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Career progression

Innovation culture

Diverse international environment

Job summary

Qlik in Munich is seeking a Campaign Marketing Manager DACH to drive end-to-end marketing campaigns that impact pipeline and revenue. You will work across Sales, BDRs, partners, and Marketing to localize global initiatives and optimize performance.

You have 5+ years in B2B campaign management, a data-driven mindset, and hands-on project management skills. The role offers hybrid work in Munich and exposure to enterprise software, BI, and SaaS environments.

Qualifications

• 5+ years of marketing experience in B2B campaign management.
• Proven ability to plan, execute and measure integrated campaigns.
• Experience with events, webinars and end-to-end programs.
• Hands-on project management for multiple campaigns and timelines.

Responsibilities

• Manage the execution of marketing campaigns in the DACH market to drive engagement, pipeline and revenue.
• Coordinate with Sales, BDRs, partners and Marketing to align campaigns with GTM objectives.
• Localize global/regional campaigns to market needs and ensure strong execution.
• Track performance and report insights to leadership and stakeholders.

Skills

Campaign management

B2B marketing

Demand generation

Campaign measurement

Pipeline contribution

Stakeholder management

Cross-functional collaboration

Events & webinars

Digital marketing

Pricing & GTM awareness

Tools

Salesforce

Marketo

ON24

LinkedIn

Microsoft Office

6sense

Job description

What makes us Qlik?

A Gartner® Magic Quadrant™ Leader for 16 years in a row, Qlik helps teams get more out of AI with trusted data products, a powerful analytics engine, and AI agents. This helps teams reduce risk and operating costs, while scaling AI responsibly.

Used by 75% of the Fortune 500, Qlik works with the systems organizations already use, maintaining flexibility without lock-in.

The Campaign Marketing Manager DACH Role

As Campaign Marketing Manager DACH, you are responsible for driving the end-to-end execution and optimization of marketing campaigns in the market, working closely with the Marketing Manager, Sales teams, partners, and Marketing teams to deliver measurable business impact.

If you're an experienced B2B campaign marketer who enjoys running integrated campaigns from start to finish and seeing their impact on pipeline and revenue, this is that opportunity.

What makes this role interesting?

This role is about driving marketing campaigns end to end in the DACH market, with a direct line to business outcomes. You will have:

• End-to-end responsibility for execution and optimization. You'll take campaigns from localization through execution, measurement and optimization for your market, rather than handling a single piece of the process.
• A central position in a cross-functional organization. You'll work at the crossroads of the Marketing Leader, Sales, BDRs, partners and Marketing teams, in a distributed, matrix environment.
• Direct visibility on business impact. Your campaigns are tied to engagement, pipeline and revenue, and you'll share your insights in pipeline reviews and contribute to QBRs.

Here’s how you’ll be making an impact:

• Manage the execution of marketing campaigns in your market, coordinating with Sales, BDRs, partners, and Marketing teams to deliver effective campaigns and drive engagement, pipeline and revenue.
• Work closely with the Marketing Leader to align campaigns with business priorities and GTM objectives.
• Localize global and regional campaigns to meet market needs and ensure strong execution.
• Manage a range of campaigns and activities, including acquisition, cross-sell and upsell campaigns, events, webinars, and demand generation programs.
• Coordinate execution of co-marketing activities with the VPMM role, aligned with agreed GTMs and priorities.
• Track campaign performance and identify opportunities to improve results and execution.
• Report on campaign performance, outcomes and learnings to the Team Lead and stakeholders.
• Join regular campaign and pipeline reviews, sharing insights with the Marketing Leader,flagging gaps, and proposing follow-up actions.
• Contribute to building QBRs with the Marketing Lead.

We’re looking for a teammate with:

• 5+ years of marketing experience in B2B campaign management, demand generation, or field marketing, with enterprise software, BI, or SaaS experience as a plus.
• A strong understanding of how to plan, execute, and optimize integrated marketing campaigns, including campaign measurement, attribution, and pipeline contribution.
• Experience planning and managing events, webinars, and end-to-end marketing programs, from briefing through execution and measurement, as well as adapting global or regional campaigns to a specific subregion or country.
• Genuinely hands-on campaign and project management skills, with the ability to run multiple campaigns, stakeholders, and timelines at once.
• Comfort operating in a distributed, cross-functional, matrix organization, coordinating multiple stakeholders to drive projects to completion, along with experience managing agencies, vendors, and external partners.
• A data-driven and digitally savvy profile, with a solid grasp of today's B2B marketing landscape and customer journey.
• Proficiency with marketing technologies (Salesforce, Marketo, ON24, LinkedIn, Microsoft Office) and AI tools to boost campaign efficiency, execution, and personalization, as well as experience using intent data (6sense is a plus).
• Excellent communication skills, with the ability to build relationships and work effectively across all levels of the organization.
• A proactive, self-starter mindset with strong ownership and accountability, and the ability to navigate uncertainty and change (experience in a fast-paced mid-size tech company is a plus).
• Ability to travel up to 25%.

The location for this role is:

Munich, Germany

Hybrid: #LI-Hybrid

More about Qlik and who we are:

Find out more about ‘Life at Qlik’ on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

What else do we offer?

• Genuine career progression pathways and mentoring programs.
• Culture of innovation, technology, collaboration, and openness.
• Flexible, diverse, and international work environment.

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs

If you need assistance applying for a role due to a disability, please submit your request via email to [e-mail]. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.