Brand Marketing Manager

CareDx, Inc.; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Competitive base salary

Health and welfare benefits

401(k) matching

Employee Stock Purchase Plan

Zusammenfassung

CareDx, Inc. is seeking a Brand Marketing Manager to shape pan‑organ brand strategy and execution.

This role blends strategic thinking with hands‑on delivery, partnering with Brand, Digital, Medical, Sales, and external agencies to translate strategy into high impact programs across channels. The ideal candidate is a strong brand marketer who can structure ambiguous problems and still roll up their sleeves to deliver best‑in‑class programs.

Qualifikationen

• Bachelor’s degree required.
• 3–5 years of marketing, communication or product marketing experience.
• Ability to balance strategic thinking with hands‑on execution.
• Strong cross‑functional collaboration and influencing without authority.
• Comfort in fast‑paced, ambiguous environments and making decisions with incomplete information.
• Results‑oriented with emphasis on ROI and performance metrics.
• Strong proficiency in Microsoft PowerPoint and core business tools; ability to create clear, executive‑ready materials.

Aufgaben

• Develop brand strategy, annual plans, and campaign roadmaps.
• Create promotional content and assets across digital and print.
• Lead end‑to‑end execution—webinars, email campaigns, and core collateral.
• Coordinate with regional teams for message consistency and audience relevance.
• Plan and manage regional conferences, logistics, and on‑site brand presence.
• Track KPIs and manage budgets; drive data‑driven improvements.

Kenntnisse

Brand strategy

Cross-functional collaboration

Strategic thinking

Execution

Ausbildung

Bachelor’s degree

MBA

Tools

PowerPoint

Jobbeschreibung

Overview

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.

CareDx is seeking a Brand Marketing Manager to support and help shape pan‑organ brand strategy and execution. This role blends strategic thinking with hands‑on execution, partnering closely with Brand, Digital, Medical, Sales, and external agencies to translate business and brand strategy into high‑impact marketing programs.

The ideal candidate is a strong brand marketer—someone who can think strategically, structure ambiguous problems, and still roll up their sleeves to deliver best‑in‑class programs across channels. Ideally looking for local candidates but remote candidates will be considered.

Responsibilities

• Brand Strategy & Planning: Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities
• Brand Strategy & Planning: Translates strategic imperatives into clear program objectives, messaging frameworks, and execution plans
• Brand Strategy & Planning: Contributes to customer segmentation, messaging refinement, and channel strategy to ensure programs are targeted, differentiated, and impactful
• Brand Strategy & Planning: Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities

• Promotional Content & Marketing Asset Development: Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‑behinds)
• Promotional Content & Marketing Asset Development: Develops content and thematic outlines with direction from Brand and Digital Marketing
• Promotional Content & Marketing Asset Development: Owns end‑to‑end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery
• Promotional Content & Marketing Asset Development: Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance
• Promotional Content & Marketing Asset Development: Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight
• Promotional Content & Marketing Asset Development: Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.)

• Regional Scientific Meetings & Select Tier 2 Conferences: Works with the field to identify priority regional conferences and ensures conference‑in‑a‑box resources are ready for sales execution
• Regional Scientific Meetings & Select Tier 2 Conferences: Provides planning oversight for regional meetings executed by Sales, ensuring consistency with brand strategy
• Regional Scientific Meetings & Select Tier 2 Conferences: Leads end‑to‑end marketing execution for select Tier 2 congresses (e.g., HFSA, CHEST, NATCO), including dinner programs, logistics coordination, materials management, and cohesive on‑site brand presence

• Measurement, Budgeting & Operational Excellence: Defines and tracks KPIs tied to strategic objectives, measuring program effectiveness and impact
• Measurement, Budgeting & Operational Excellence: Manages budget tracking for assigned programs, ensuring responsible spend and visibility into ROI
• Measurement, Budgeting & Operational Excellence: Analyzes performance data and field feedback to inform strategic adjustments and continuous improvement
• Measurement, Budgeting & Operational Excellence: Communicates insights clearly to stakeholders to support data‑driven decision‑making

Qualifications

Required

• Bachelor’s degree required
• 3–5 years of experience in marketing, communication or product marketing or related role, ideally within diagnostics, medical devices, biotech, or pharma industry
• Proven ability to balance strategic thinking with hands‑on execution
• Strong cross‑functional collaboration skills and ability to influence without authority
• Comfort operating in fast‑paced, ambiguous environments and making decisions with incomplete information
• Results‑oriented with emphasis on ROI and performance metrics
• Strong proficiency in Microsoft PowerPoint and core business tools; ability to create clear, executive‑ready materials
• Travel is required for key conferences, team meetings and important milestones meeting

Preferred

• MBA or other advanced degree strongly preferred
• BA/BS in life sciences, molecular biology, or clinical science
• Experience supporting brand strategy, annual planning, or integrated campaign development
• Exposure to competitive intelligence, analytics, and market research/insights

Additional Details

Every individual at CareDx has a direct impact on our collective mission to improve the lives of organ transplant patients worldwide. We believe in taking great care of our people, so they take even greater care of our patients.

Our competitive Total Rewards package for US Employees includes:

• Competitive base salary and incentive compensation
• Health and welfare benefits, including a gym reimbursement program
• 401(k) savings plan match
• Employee Stock Purchase Plan
• Pre‑tax commuter benefits
• And more!
• Please refer to our page to view detailed benefits at CareDx

In addition, we have a Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually to a full‑time employee who makes the selfless act of donating an organ or bone marrow.

With products that are making a difference in the lives of transplant patients today and a promising pipeline for the future, it’s an exciting time to be part of the CareDx team. Join us in partnering with transplant patients to transform our future together.

CareDx, Inc. is an Equal Opportunity Employer‑vets/disabled, and participates in the E‑Verify program.

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This is the anticipated base salary range for candidates who will work in Brisbane, California. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to, the type and length of experience within the job, the type and length of experience within the industry, education, etc. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units. CareDx is a multi‑state employer, and this salary range may not reflect positions that work in other states.

San Francisco Bay Area Roles:

$94,000 — $125,000 USD

This is the anticipated base salary range in the United States. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to, the type and length of experience within the job, the type and length of experience within the industry, education, etc. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units. CareDx is a multi‑state employer, and this salary range may not reflect positions that work in other states.

Remote: US only roles

$84,000 — $105,000 USD